Lou Plaia is the co-founder and VP of Artist Development at Reverb Nation. He is a music industry veteran, logging 12 years in marketing at Atlantic Records before he was handpicked to head up the Marketing and Artist Development departments of the newly formed Lava Records. Lou has handled marketing for such artists as Kid Rock, Simple Plan, Uncle Kracker, Trans-Siberian Orchestra, Unwritten Law, Skindred, Cold, The Click Five, Antigone Rising, O.A.R., Nonpoint and many others.

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