Matthew Daniel is the VP, Strategy Development, of R2G. He is a 15-year veteran of the advertising industry and made the transition to the online space in the early days of the dot com boom with the then leading web developer Organic after which he went on to lead the interactive and strategic planning disciplines for Y&R Wunderman in Hong Kong and China. His combined interests in new media technology and digital music platforms then led him to be part of a pioneering group at R2G.
At R2G Matthew plays a key role in shaping business models for the monetization of mobile and full-length music, and also in the acquisition of content. He is also deeply involved in product development strategies which involve music and advertising.

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