Mike King is the Associate Director of Marketing at Berkleemusic.com, Berklee College of Music’s online division. Prior to working at Berklee, he was the Marketing/Product Manager at Rykodisc, where he oversaw all marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. He also worked for a short period of time doing publishing administration for Rounder’s publishing company, Happy Valley. He was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, artistshousemusic.org, for three years. Mike is the writer of the book, Music Marketing: Press, Promotion, Distribution, and Retail.
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