Welcome to the New Artist Model

Make money doing what you love

Promote your music

License your music

lucrative home studio

Produce Better Music

Join our growing community

music as a 2nd career

Build a successful career

retired musician picture

Rock into retirement

Click the buttons below to get free ebooks, videos and lessons

new artist model

Break through and get heard

Promote your music with New Artist Model

Find your market and get them to love you

Build your audience

Get Your Music Licensed

License for film, TV, games and media

Find Publishers, Supervisors and Libraries

Make money while you sleep

Make Better Music

Create Radio-Ready Recordings

Produce extraordinary music at home

Learn to record, mix and master music

Rock Your Merch

What to make

How to present it

How to sell

Make Music Your New Career

Get your music out there

Live the life you dream of

Build multiple revenue streams

new artist model

Have Fun with Music

Get recognition and fulfillment

Supplement your income

Put your time to good use

“The New Artist Model really helped to get me organized. I was able to set up time tables for goals and feel more confident about the direction of my career. I’ve just had 40 Million Views on Facebook for a music video which I think is my 17th. It can take a long time to break through. Thanks for your guidance Dave!”

Jensen Reed

“New Artist Model has changed my life forever. This is the best investment you can make for your career. It’s a leap of faith you have to take. The knowledge has given me so much confidence. How much is your dream worth? Priceless.”


“I just wanted to reach out and thank you for creating the New Artist Model. You and your program have truly impacted my life on many levels. You’ve designed something that can significantly help artists build a sustainable career and should become the bible for every aspiring musician.”


“I have Officially become Addicted to your Programs! Being Armed with the Dave Kusek Music knowledge is SO Gratifying, SO Inspirational, and best yet, So Doable… You have a remarkable product. I have to say LIFE CHANGING…. I can’t get enough. I cannot think of one thing I have learned from you that has not been absolutely SPOT ON…”


“My musical career has gained momentum mostly because of the strategies NAM has helped me put in place to engage an audience, build my network, and plan my future. So, THANK YOU for helping me pay the bills with a career in music. This is the life I want, love and cherish.”


“The courses are amazing and anyone that wishes to earn a living from music NEEDS to sign up. These courses will significantly help aspiring musicians and give them a greater chance of earning a living from their music. You guys are doing a great job, so keep it up!”


“Mr. Kusek… just wanted let you know that with you and Ms. Kettering’s nudges through the modules and live sessions this extreme Introvert took the leap…on stage..for a fundraiser. I did it!! Introverts in your audience will surely understand that..ha. You and your team’s talents are greatly appreciated”


Get a Better Life in Music

We believe that indie musicians deserve the same opportunities as label-supported artists. That’s why we created New Artist Model to level the playing field for musicians and pioneer a new approach to the music business. To help musicians develop the confidence you need to make career decisions for yourself so you don’t need to rely on anyone else for success. To help you find your stage and bring your music to a large audience who loves and appreciates what you do. To take you from creativity to commerce in steps you can manage. To empower you as an independent artist so that you can live a fulfilling life in music. 

Tap into a Proven System for Music Success with New Artist Model

New Artist Model is a step-by-step online music business training program that you can use to create a fantastic music career and share your music with the world. Start developing income and a fanbase faster than ever before.

I will show you how to focus on the 20% of things that will generate 80% of your results – and consequently you will see how to cut out everything else that eats away at your precious time.

Learn how to book more shows – and BETTER shows – and sure-fire ways to get your fans EXCITED and turn them into superfans ready to support you so you can finally start living a life in music on YOUR OWN TERMS.

Learn the MOST EFFECTIVE ways to build a team of people devoted to your music and ready to help you succeed – most of all we’re talking managers, publishers, record labels, and agents. So you can stop emailing and cold calling and set the groundwork that gets these people to come to YOU!

Meet Some New Artist Model Students







We’re here to help you succeed

new artist model dave kusekHi, I’m Dave Kusek director of New Artist Model.

My mission is to educate and inspire musicians so that they can lead a fulfilling life in music and make a living doing what they love.

I’m the founder and former CEO of Berklee Online and have taught music business and music management to tens of thousands of musicians from around the world through my books, live events and online classes. I’ve had the honor of helping tens of thousands of musicians, songwriter, and producers learn music business and live their dreams in music.

I am also the co-author of the Future of Music book, former VP of Berklee College of Music, CEO Passport Music Software and one of the people who brought you MIDI.

Build Momentum with New Artist Model

We’ve put it all together for you in one place in a step-by-step system – one that you can follow, and get going as fast as you possibly can. Think of New Artist Model as a shortcut – one that get you making money and growing your fanbase, finding bigger and better gigs to play, producing better music and living the life in music that you desire..

Plug these shortcuts, guides, tools, and checklists into your career so you can spend more time on the MUSIC. See how to focus on priorities, manage your time, develop confidence and feel a sense of accomplishment almost immediately.

  • Quickly identify your BIG revenue streams and start putting them into place.
  • Follow easy checklists to make your merch booth more efficient and profitable.
  • Social media checklists PLUS specific social post examples you can use immediately.
  • Break into publishing with split sheet templates and guides for pitching your songs.
  • Follow our time management guide to prioritize tasks and get more done FASTER.
  • Get email templates that you can literally plug in and start sending to your fans.
  • Build a larger audience who recognizes, loves and appreciates what you do.
  • Find your stage so you can use your music to inspire and make a difference.


We educate, inspire and empower musicians so that they can lead a fulfilling life in music and make a living doing what they love. New Artist Model is an online music business school developed by Dave Kusek, founder of Berklee Online that levels the playing field for independent musicians. New Artist Model will lead you into the new music industry where indie artists can get the opportunities they need to grow. Our exclusive online training programs teach practical strategies and techniques for making a living in music. Get a better life in music and create the music career of your dreams. Learn everything you need to know about the music business and how to carve a unique path for your own career. Learn music business strategies that are working for indie artists around the world. Learn to think like an entrepreneur, promote your music and create your own plan and get the life in music you desire. New Artist Model provides practical college-level music business training at a mere fraction of the cost.

Are you trying to make a living in the music industry? Do you want to write hit songs? Do you want to start a record label or get signed? The New Artist Model online music business school provides training in music promotion, music management, artist management, music distribution, how to start a record label, booking gigs, booking agent, touring, gigging, live performance, how to book your own gigs, music publishing, copyright and licensing, how to license your music, online marketing, social media marketing, branding, brand building, streaming, spotify, pandora, itunes, amazon, how to get your music on spotify playlists, music merchandise, merch, merchandising, entrepreneurship, business management, artist manager, artist management, music management, recording, digital music, how to get a record deal, get signed, how to self release an album, crowd funding, crowdfunding, Instagram for musicians and much more. The New Artist Model will teach a musician, composer, songwriter, producer, promoter, or booking agent to think like an entrepreneur and run their music industry jobs and music careers like a business.

New Artist Model is a service of Cowboy Ventures, Inc.