The entire music industry has been driven by new formats, new music and innovation over the past 70 years. This has been fueled with the passion to be a star and receive the adoration of millions.

Well, I think we might be seeing the beginning of a new music format. A format that engages audiences in experiencing and participating in the creative process in a way that is fun and unobtrusive. Insightful and funny. Playful and inspiring.  The VideoSong.

Jack Conte and Nataly Dawn are the band Pomplamoose and they are generating huge YouTube interest and views with their VideoSong format. They got tens of millions of views in a very short time with this number increasing while you read this. The VideoSong format these two produce is very inviting and addictive, providing a glimpse into the process of recording and creating music.

In the words of Jack Conte, “There’s no hidden sounds, there’s no lip-synching, there’s no overdubbing. What you see is what you hear.  Sometimes, there might be two or three Natalys harmonizing with herself, and then you’ll see those three videos juxtaposed together on the screen.

I love what they are doing here.  A glimpse into what it is to record a song and make things happen like this is so appealing.  Will Pamplamoose really be able to capitalize on their momentum?  We will see.  They are spokespeople for the YouTube’s Musicians Wanted program.  I bet their phone is ringing big time.

Is this the format for the future?  I don’t know.  What I really like is the accessibility and transparency in the creative and recording process that they bring foward.  If they can draw people in even further, that would be great.  They seem very open to audience interaction.

I hope they find a great manager because what they have is really compelling, really great raw talent.

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Comments

12 replies
  1. Richard MacLemale says:

    I hate to be negative, but… no. This is a clever gimmick, yes, and I’ve already seen this, and it’s the flavor of the minute, and people will lose interest in this very quickly. There’s no one single gimmicky new thing that will “save” music. People listen to more music than ever before and put less financial value on it than ever before. The new reality is you’d better do music for the love of it, because there’s very little money it. Great music will still be created but the days of dropping six figures on recording it are quickly coming to an end.

  2. Richard MacLemale says:

    I hate to be negative, but… no. This is a clever gimmick, yes, and I’ve already seen this, and it’s the flavor of the minute, and people will lose interest in this very quickly. There’s no one single gimmicky new thing that will “save” music. People listen to more music than ever before and put less financial value on it than ever before. The new reality is you’d better do music for the love of it, because there’s very little money it. Great music will still be created but the days of dropping six figures on recording it are quickly coming to an end.

  3. IMA says:

    It’s good for them if they can use this quick burst of fame to establish some of their own material. Cover versions have always been a way of gaining some quick attention, now they have to just make it so they keep that attention and use it to push their own material. If they do that they’re laughing. If they continue to do cover versions their hype will die down.

  4. IMA says:

    It’s good for them if they can use this quick burst of fame to establish some of their own material. Cover versions have always been a way of gaining some quick attention, now they have to just make it so they keep that attention and use it to push their own material. If they do that they’re laughing. If they continue to do cover versions their hype will die down.

  5. Jennifer Hawkins says:

    It makes me want to buy the orginals they’re covering but I can see some road value to this, actually – they’re developing a visual that people are obviously connecting to – if they can keep this kind of personal connection with a ‘live’ audience (combining clever ‘live techniques’ just as they do ‘recording’ antics/techniques on youtube) touring with covers might be profitable – if they can merchandise themselves effectively as well – they’re making a memorable connection with their audience – it’s intriguing and let’s face it – nothing’s going to ‘save’ the music industry – going forward, it’s going to be one ‘sensation’ after another – best to capitalize on that when you’re hot. I coudl definitely see these guys doing a tv commerical using their particular branding – I’d watch it – they should pitch that!

  6. Jennifer Hawkins says:

    It makes me want to buy the orginals they’re covering but I can see some road value to this, actually – they’re developing a visual that people are obviously connecting to – if they can keep this kind of personal connection with a ‘live’ audience (combining clever ‘live techniques’ just as they do ‘recording’ antics/techniques on youtube) touring with covers might be profitable – if they can merchandise themselves effectively as well – they’re making a memorable connection with their audience – it’s intriguing and let’s face it – nothing’s going to ‘save’ the music industry – going forward, it’s going to be one ‘sensation’ after another – best to capitalize on that when you’re hot. I coudl definitely see these guys doing a tv commerical using their particular branding – I’d watch it – they should pitch that!

  7. Mokai says:

    Have to post because some of the comments on here are funny in retrospect. These guys – pamplemoose – just opened the Warfield in SF for NYE 2011.

    On the video on this page (Mister Sandman) they are pushing their 2nd ever gig at the Brainwash in SF – now don’t get me wrong, I love the Brainwash, esp. the fries, and I’ve played the Brainwash but this is not a ‘real’ gig. That they have – 1 year after posting “sandman” – opened the biggest stage in SF, pretty much based on their use of videosong style uploads to YouTube and the strength of the response they’ve gotten there – well, that’s some deep sh*t right there.

    I love what they do, and just pray it ‘s not revealed it was all some major label plan to break them like this….

  8. David Gulliver says:

    I love it. I love this band. But not original. Mike Oldfield was doing this in the 1970’s when even “music video” was still a new idea for a lot of artists. Check out his cover of “In Dulce Jubilo” on YouTube – same thing. But still a very wonderful thing, and I hope with this new wave of artists it catches on!

  9. Chris Sonier says:

    Perhaps you should go onto YouTube and listen to Pomplamoose further. Yes, they did covers to start their fanbase but, they’ve been putting out originals as well to gain interest in their music. And their music is even more interesting than their covers, in my opinion. Check them out.

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  1. […] de não concordar minimamente com a ideia peregrina de David Kusek que os supostos video songs que a dupla Pomplamoose tem vindo a disponibilizar no […]

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