A few months ago, singer-songwriter Emilia
Dahlin received a phone call from a stranger offering her $15,000 to
promote her music – no strings attached.
"I was sure it was too good to be true," said Dahlin, of Portland. "I
went over the contract with a fine-tooth comb and put my trust in a
friend who endorsed the whole thing." She is glad she took a chance on the stranger who was prepared to do the same for her.
Now, Dahlin is one of 19 artists, five from Maine, whose music videos
are being broadcast on a Time Warner Cable music station – not MTV or
VH1, but one more suited to the independent music fan. The TV channel,
which launched at its test site in Austin, Texas, in March and soon
spread to Waco and San Antonio, is called Publik Music On Demand.
The channel is a wing of Portland-based Publik Music, a music
management company that launched in March, which funds and broadcasts
music videos of independent recording artists. Publik Music, which also promotes the indie artists at www.publikmusic.com,
discovers American indie pop musicians on the Internet and through
word-of-mouth. The only prerequisite is the musicians have an existing
album with an independent label or on their own.