Your band name is one of the most important assets you have. It’s how fans identify you, it represents you and your music, and for some bands, like the Rolling Stones or Black Flag, it can become an iconic symbol representing a genre, attitude, or era. With the market saturated with small amateur bands, the likelihood that another shares your same name is increasing.
This interview with James Trigg and Ashford Tucker, lawyers specializing in copyright and trademark law, explains the importance of a unique trademark, the steps necessary to secure ownership of a trademark, and domain names.
A trademark serves to identify the source of goods or services. When we see marks like COCA-COLA, MICROSOFT, BUDWEISER and BMW, we instantly associate them with the products sold in conjunction with them, and we rely on these names to assist us in distinguishing one product or service from another. Thus, generally, trademark law seeks to prevent consumer confusion by allowing trademark owners to control the use of their marks so that consumers can rely on a trademark as an indication of a product or service’s unique characteristics.
The law of trademarks applies to the fields of music, film, literature and art just as readily as it does to soda, software, beer and cars. Of course, most of us do not like to think of the arts as a “commodity,” something that merely is bought and sold. Similarly,artists themselves at times may be reluctant to view their names or their creations as commercial trademarks that identify them to the public in exactly the same way that BUDWEISER identifies Anheuser-Busch. Nonetheless, by taking steps to protect their names, entertainers and artists can assume greater control of their identities and the way that those identities are perceived by the public.
To read the full interview, and learn more about trademark law and how it applies to your band and career, visit Digital Music News.