Casandra Govor of the music and tech think tank, Sidewinder.fm, shares her reactions to the 2011 UK PRS report “Adding Up the Music Industry”.  In a time when the live music sector represents an increasingly important revenue stream for musicians, it is important to examine the causes and contexts behind the statistics.

florenceThe downward trend is blamed on the decrease in stadium tours, arguably caused by the lack of ‘giant’ acts (like the Rolling Stones, Take That, or Coldplay) touring and downsizing of medium-major artists and bands gigs. Although statistically it might be correct, I believe this approach is slightly simplistic. The way PRS is formulating the issue, it almost sounds like it was “bad luck” that it happened that no major artist toured intensively in 2010. Had this been the only issue, it’s hard to believe there was no such similar year in recent history.

Gover offers her own analysis of the PRS report as well as the current state of the live touring industry.  The full story is also available on Hypebot.

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