The Most Interesting Startup in the World

  • They have no employees, only customers.
  • Strangers ride the elevator up and down, just to hear their pitch.
  • When they meet with Angels, they take equity… in their investors.
  • Their seed round was an IPO.
  • They once pivoted all the way around, just to see how it feels.
  • They mentor their mentors.
  • Their business cards say only “We’ll call you”.
  • Their lean model produces water and gold from air with no waste.

I found most of this written on a wall at the Mass Challenge accelerator in Boston.  I don’t know who started it or where it came from, but here you go.  Fun stuff.

What can you add to the story, the company, the myth…

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