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Great content attracts attention.

Our friends Amy Heidemann and Nick Noonan are Karmin and have found amazing lightning-fast popularity with this cover of Chris Brown ft. Lil Wayne, Busta Rhymes “Look At Me Now”.

2.9 million views on YouTube as of a few minutes ago, in less than 7 days. Wow. That’s some velocity.

Nod from Ryan Seacrest adds some juice: http://tinyurl.com/3hypspf

Then appearing on the Ellen DeGeneres Show today on ABC.

Similar strategy to Pomplamoose. http://tinyurl.com/4yk9nn2

Let’s see how this plays out and what they do with it. The Internet rewards quality with hyper efficient recognition. The Future of Music.

HERE IS AN UPDATE 5/20/11

14.5 Million Views and Counting

The duo have since performed on The Ellen DeGeneres Show and On Air with Ryan Seacrest, and taken the stage with hip-hop legends The Roots. “It was basically an explosion of awareness that happened for us,” Amy says. “We didn’t see it coming and didn’t really know how to handle it, but we did our best.

They are now being courted by the major labels and publishers. More to come…

I did a radio show yesterday on NPR on the Future of Music along with Jeff Price from Tunecore and Tim Westergren from Pandora. You can listen to the show online here or download an MP3 of the show.

In a 2002 New York Times article, David Bowie said that “music itself is going to become like running water or electricity….it doesn’t matter if you think it’s exciting or not; it’s what is going to happen.” Now, seven years later, the music industry has continued its rapid metamorphosis. Often referred to as an industry in crisis, coming up Where We Live, we’ll be talking with writers and innovators who say the business of making music has never been better. Ignore the closed up Virgin MegaStore in cities across the country—listening to and making music is still big business. David Kusek, author of The Future of Music: Manifestor for the Digital Music Revolution joins us to talk about the new truths that govern the music world. Also, The founders of Pandora and TuneCore chime in and we’ll be joined in-studio by WNPR’s own Anthony Fantano. From the Connecticut Public Broadcasting Network.