Taking the leap from a day job to a full time career in music can be scary, after all, you’ve got bills to pay. However, not only is a career in music possible, there’s also a ton of musicians out there already doing it!

Will Dailey is an independent, Boston-based recording and performing artist. He is a three-time winner of the Boston Music Award for Best Male Singer-Songwriter and has released albums with Universal, CBS Records, Wheelkick Records, and JS Music Group. His new album, National Throat, was released on August 26, 2014 debuting in the Top 20 on the Billboard New Artist charts, the highest charting position of Will’s career. The album was made in collaboration with fans through a PledgeMusic campaign.

Will Dailey is proof that a full-time music career is possible. Not only that, music can also be a very reliable and sustainable income stream for the dedicated musician. Dailey has used Pledge Music, an online direct-to-fan community that allows artists to connect with their fans through the entire creative process, to build a loyal fan base while simultaneously raising money to fund his projects.

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If you’d like to learn how make music your full time career, check out this free webinar interview with Will Dailey, and Benji Rogers and Jayce Varden of Pledge Music. They discuss how independent musicians can make music full-time and how to create direct-to-fan relationships to help them build their careers. They also talk about fan patronage and cultivating fans throughout the recording and release process.

The webinar will run September 3 through September 12. Sign up for the webinar here: https://newartistmodel.com/webinar .

 

 

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The music industry isn’t the same as it was in the past. A lot of people have spent a lot of time complaining about this following the rise of the internet, but like everything else, it’s just change. Change isn’t positive or negative, rather it’s what you do with that change that matters. The successful musicians and music business people are embracing that change and running with it as a new breed of entrepreneurs.

In today’s music industry there is no one-size fits all model. We are all free to experiment and find out what works best for us, our fans, and our music careers. This is the true definition of entrepreneurship. Today’s music business approaches would not have worked in the past when technology was expensive and valuable connections were hard to come by.

As an indie musician, I already know you are extremely creative—more so than most business people out there! You may have never thought of it this way, but you have the same mindset, problems to solve and thought process as an entrepreneur. The key is to harness that creativity in your career, capitalize on this new artist ecosystem, and build it into your own model.

Artist ecosystems – Past and Present

In the past, the record labels were in the position of power. Due to high costs, musicians couldn’t record, get to radio, distribute their music, or communicate with their fans without the help of a record label. It just was not viable. The only way to make it was to be picked by some A&R rep and even that didn’t guarantee you success if the label dropped your record, cut your marketing budget, or shelved your project.

Today, your success is largely in your own hands. Forward thinking musicians are acting more and more like entrepreneurs. You are no longer a product for big record labels to sell. You are your own company—and you are the CEO!

The road of the indie musician is very hard. There is no magic bullet. But the potential is there if you know what you are doing and can identify multiple revenue streams and team members to support your career. If you think of your music career as an enterprise or a business, you can put things in place to help you be more successful.

Build Music Careers Like an Entrepreneur

1. Finding Your Fit

So how do you approach your career like an entrepreneur? It all starts with a product, a service or idea—in this case, your music. Think about exactly what it is you are making and how it is different from the stuff already out there, but don’t just think about your music: your personality and image are important aspects of your “product” too. What genre do you most identify with? Are you an emotional songwriter or a larger-than-life performer? Do you stand for any particular attitude or set of beliefs?  What are you all about?

Next you should figure out who your customers are. In this case, your customers are your fans. With the internet, this information is pretty easy to come by. Check out who your fans are with tools like Google Analytics, Facebook, Twitter, or any other social media channels you use. You should talk to your fans after your shows and get to know them as best you can. How old are they? Do they share any interests? As an example, Karmin is specifically targeting young teen girls interested in popular music. Who is your target audience?

2. Start Lean and Learn

A lot of entrepreneurs get bogged down in the business planning stage. They think they need to plan out every step of the way and be able to predict their revenues five years out to a tee. If you haven’t yet, take a read of The Lean Startup by Eric Ries. It’s an easy read and the concepts can be applied to any industry, even music!

As a lean startup, you need to get your product or service to the market as quickly as possible. It doesn’t need to be perfect—just get it out there! This is where the New Artist Model really differs from the past. It’s no longer about spending a year (or sometimes more) and tens of thousands of dollars (or more) on a full length album. Release small and release often. Start getting feedback from people as early as possible and listen to what they say.

There’s a couple of methods here. You could release small EPs or single tracks every few months. You could release a traditional album but keep cover songs flowing on your YouTube channel every few weeks. You could also stretch (if you are that prolific) and release one or two original songs a month. One strategy I’m a fan of is the “like for release.” Release one song to your fans via social media and tell them you’ll release the next one if you get x number of comments or likes. Not only does this get fans hyped, it also shares the news with their friends. Just be sure to pick a number that you think is attainable for your current career level!

The key with frequent releases is to learn from them! That way you can fine tune your songwriting, performance, and marketing for releases down the road. Producer and DJ Zedd frequently plays songs he’s working on live before they are released. He gages the crowds reactions to various parts of the songs and if it’s not where he wants it to be, its back to the drawing board—or laptop or console.

You could release rough recordings or videos of song sketches or ideas and ask for your fans’ opinions, or release two songs simultaneously and see which gets the most plays. The whole idea here is to experiment early and often, listen to what people say about you and adapt accordingly.

3. Build a Team

Every successful entrepreneur has a team, but this is something a lot of indie musicians lack. With the term “DIY” pounded into your head for years, its no wonder a lot of musicians still think going at it alone is the best option. On the other end of the spectrum, some musicians think that a “team” means a top manager, a major label, a publisher, and booking agent that cost you a pretty penny in the end.

Most entrepreneurs don’t have teams made up of the top dogs in their field. More often than not, they work with a college buddy or family member who really digs their product or cause. When you’re just starting out, passion trumps experience any day (especially when you’re short on cash).

Think about who among your group of friends and acquaintances would be willing and able to step up to the plate. Do you know anyone passionate about the music industry or in business school? Do any of your friends have a knack for taking good photos or any experience with creating websites and social marketing? Do you have someone who knows the local club scene and can help you network and book gigs?

4. Network

If you’ve ever met a really successful entrepreneur you’ve probably been overwhelmed with their energy and outgoing personality. Not all entrepreneurs are extroverts, but they are all passionate about what they are doing and are eager to spread the word and make connections. Take tips from the entrepreneur and don’t be afraid to tell anyone and everyone about your music, your band, and what you are trying to achieve.

Don’t be that band that plays at a local club and doesn’t talk to anyone before or after the gig. Introduce yourself to the other bands playing or the guys running the lights or sound board. Get a conversation going about music. Who knows, you may find a way to collaborate! Especially in the music industry, your success will come from your connections. It is all about who you know and what you know.

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Of course, there’s a lot more to this strategy than what we covered here. In the New Artist Model online music business courses, you can learn how to run your music career like a real business. You’ll create an actionable and personalized plan that will help you turn your music into a reliable income stream.

If you want to learn even more great strategies from the New Artist Model music business courses, be sure to check out this free ebook. You’ll learn great strategies for gigging, recording, and marketing that you can begin using right now!

Earlier this year, Edison Research and Triton Digital released their Infinite Dial Report describing the trends in music, streaming, radio and digital music. They report that:

  • Mobile devices are quickly rewiring behavior, especially with young users and image sharing (Instagram and Snapchat)
  • Internet Audio is growing at a fast rate with Pandora as the #1 player in online radio by far
  • Podcasts are increasingly growing their listener bases

The smartphone either is or will shortly become the dominate way that people interact “online”. If you are trying to break new music, you need to make sure that your presentation is mobile friendly.

Smartphone Growth

This may be old news to many of you, but if you are trying to break music or gather a fan base and you are not on YouTube, you have little or no chance of success these days.  YouTube is absolutely dominating the listening/viewing habits of 12-24 year olds as you can see in this chart from Edison Research and Triton Digital.

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While radio remains the top source for new music discovery, YouTube was the No. 1 source for the very important young listener market aged 12 to 24 years.

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And finally, nearly half the audience in America is listening to online radio (Pandora mostly).

Online Radio

Two related pieces of content rolled through my email inbox this morning that I have to share. The first is a Apple produced video from 1988 on MIDI, that helped to popularize the use of computers in music in the early days of “desktop music publishing”. Like most things from Apple, the video does not mention any of the amazing products (besides the Mac) that defined this era, including Master Tracks Pro, Finale, Encore, Opcode, Alchemy, and Digital Performer.  But they are all included in the video. It is amazing how relevant this video is even 26 years later. YIKES!  The dawn of MIDI.

I love the big hair and seeing lots of my friends again including David Rosenthal, Frank Serafine, David Mash, Tom Coster, Bryan Bell, Herbie Hancock, musicians Chick Corea, Carlos Santans, Laurie Anderson, Tony Williams, Chester Thompson and others. Thanks to Denis Labrecque for sharing this with me.


SECOND PIECE of content is this great graphic from Digital Music News showing how music formats have changed from 1983 (the year both MIDI and the CD were released) and 2013. You can easily see how the business has morphed, shrunk and completely re-invented itself over the past 31 years. If you don’t think “the music business” has changed much over the last 3 decades – take a good look at this. Thanks to Charlie McEnerney and Paul Resnikoff for this.

30 Years of Music Format Changes

There are a lot of musicians out there struggling to pay the rent, grow their fan base, and make a profit on tour. It’s a tough road, but if you’re dedicated you can make music your career. In today’s music business, it’s not about forcing yourself into a one-size-fits-all box, or throwing a dice and hoping for the best. It’s about building the right career for YOU and YOUR music, experimenting, learning, and adapting to change. Today, you are an entrepreneur, not a product, and great success is waiting for musicians with this mindset.

The New Artist Model is all about thinking of your music career like a business and using creative strategies to start growing now with the tools and resources you have available. In the New Artist Model FREE E-book, you’ll get a glimpse at some of the proven strategies we discuss in the full online course. Click the image to download your copy and check out the 10 key points of the New Artist Model below.

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1. Change is an open door.

Don’t view new technology or a new model as a dead end. Look at it like a new opportunity. It’s a chance to try new things, innovate, and maybe find something that really works for YOU.

2. You are an entrepreneur.

More times than not, its the small, agile entrepreneurs, not the big established companies, that innovate and move an industry forward into the future. You can be that entrepreneur.

3. Go lean!

Release small and release often. Don’t wait to record your first album until you can afford a time in a big time studio. Don’t wait to start your publishing career until you have a publisher. Start with what you have and go from there.

4. LEARN!

Take every single opportunity you can to learn. What went great at your live show? What didn’t go as planned? How can you use that knowledge to improve next time? What social media posts get your fans excited? What song do people seem to like the most? You can learn from every single thing you do.

5. DIWO instead of DIY.

You can’t be an expert in everything so find people who are. Your team doesn’t have to be seasoned pros. More times than not, passion trumps experience. For now, recruit friends, classmates, and family to help you out and give your pointers. There are a ton of really successful artists that still work with someone who started out as just a classmate.

6. Each element of your career is a separate moving part to a bigger machine.

Don’t think of recording, publishing, and touring in a vacuum. Think about how you can connect them together into one unified plan.

7. This is a relationship business.

Get out and meet people. Talk to as many people as you can in the studio and at your live shows—promoters, producers, club owners, sound and light folks, other bands and musicians. MAKE that connection that could really start your career as a successful indie artist. Remember that face-to-face conversations will always get you further than emails. And above all, treat people like people. Give and you will receive.

8. Use the process.

Recordings and songs are not just finished products. There are a ton of opportunities to engage and connect with your fans and even make money along the entire process.

9. There is no one-size-fits-all model anymore.

You need to build a career around YOUR music that works best for YOU. Just because something worked for someone else doesn’t mean it will go the same way in your career.

10. MAKE your big break.

These days no one is going to hand you your big break. You need to be out there working hard, pushing yourself to new limits, trying new things, and connecting with people if you want to make this your career. With a lot of hard work, music CAN become your career.

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The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. Get 5 free lessons from the New Artist Model online courses when you sign up for our free video training series.

 

 

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Photo credit: http://on.fb.me/TJg761

The new music industry is really about finding your own path – one that is unique to your music and career. That’s exactly what Jack Conte and Nataly Dawn did with Pomplamoose and it is the foundation on which Jack’s new endeavour, Patreon, is built.

Recently, I talked to Jack Conte about some of the tips and strategies that have gotten him to where he is today – living comfortably as a musician and CEO. He gave me some really great advice that you could be incorporating into your music career right now. Here’s a few tips, but we’ve got a full hour of information for you that you can check out in this free webinar.

 

1. Know What You’re Good At

“For me, I figured out what I was good at. That was music and video. I found a platform that could help me do both of those things. Find out what you’re good at and what you like and enjoy and then find the platform to do that.” – Jack Conte (Get FREE access to the full interview here)

The first step to creating a truly great business is really knowing what you have to offer. Of course you have great music, but I want you to take some time to think beyond that. Today, there are so many ways to make a living off music, from music videos to gigs, and from traditional recordings to cover songs, remixes, and arrangements.

Do a little soul searching and ask yourself what you are really good at and what you love doing. Maybe you’re a performer at heart with a flare for organizing people and tasks. Maybe you, like Jack Conte, love making music and videos. The key is to know your skills and then focus on building a career around them. From here, you’ll be able to identify tools that will help you accomplish your goals. Jack loved making music and videos, so it was obvious to focus his efforts on YouTube instead of Facebook or Myspace.

In the end, you’ll have a career built around things you actually love doing. As you’ll see in the next section, loving what you do will make all the hard work fun and enjoyable.

 

2. Work Hard

To Jack Conte, this is the best time in history to be working as a musician, and he’s right! Musicians today have more opportunities at their fingertips every day than some past musicians had in years. You don’t need to wait for a label to throw money at you to start recording. You can connect with millions of people online to sell your products, collaborate, and perform. It is, however, a lot more work. Gone are the days of the partying rockstar. They are replaced with serious musical entrepreneurs who hardly have enough time to sleep let alone party.

That’s not to say that having a career in music isn’t fun! If you’re truly doing something you love doing you’ll enjoy the work no matter how long the hours. Most of the musicians like Jack and Nataly who have built their own careers from the ground up, love music so much that they are perfectly okay with the hard work. In fact, many of them wouldn’t give it up for the world!

“It’s a lot of hard work. We work 24/7. It’s just lots of toil and labor. It’s fun though! I mean we love making music, we love recording, but it’s not parties and drinking on a bus. It’s like cranking at one in the morning, being absolutely exhausted, looking at a 90-fame shot list, and having covered 45 of those shots and realizing we have 45 left to do, and we have to be done in an hour because the hotel is closing. And that’s like everyday of our lives. If you want to be a working musician, make a living from music, and be in control of your own career, then you have to run your own music business, label, and promotions. You’re the CEO of a company. It’s so hard, but so rewarding.” – Jack Conte (Get FREE access to the full interview here)

 

3. Start With What You Have

“You can start making music in your bedroom for next to nothing and hang some blankets on the walls and reach millions of people nowadays. And I find that particularly inspiring.” – Jack Conte (Get FREE access to the full interview here)

The barriers of entry that once prevented musicians from entering the music industry have been blown down. You can start with almost nothing – some cheap instruments, lower-end recording software, and the internet – and build a career. That’s exactly how Jack and Nataly started. The duo were both living with their parents and recording with gear that found on Craigslist for next to nothing.

The fact is, if you wait until you can afford time in a studio or a regional tour, you’re never going to start. Start with what you have, create the highest quality music you can with the tools available, find some fans, make some money, get better gear, and start the process over again. It’s a slow endeavour, but you’ll be a lot further along than if you never started.

 

4. Hire Where You Need

“Ask yourself what do you need, and then hire that person.” – Jack Conte (Get FREE access to the full interview here)

This really builds off the previous point. When you first start out, you won’t be able to afford a manager, booking agent, and publisher. More likely than not, you won’t even be able to attract their attention until you get your career moving forward and get some traction in the market.

Like everything else in your career, it’s really a building process. When some money starts flowing in you don’t need to jump in and hire a full team. Instead look at what you have going. What do you have under control and what’s working well? What do you need help understanding? What barriers are in your way? What tasks are becoming completely too large and overwhelming for you to handle? If you’re doing really great at keeping up with your finances but are having a hard time getting gigs in the bigger venues you know you can fill, just hire a booking agent. Of course, the people you hire and the order you hire them in really depends on you, and your skills, so it will be different for everyone.

 

5. Balance Music and Business

The musician today needs to play the creator and the business executive, and they need to do both of those full-time jobs in a short 24-hour day. It can be really overwhelming, but with a little time management, it’s totally possible!

The first task is really figuring out how you work best. Some people do their best work first thing in the morning while others prefer to work at night. Some people are pro multitaskers while other would rather focus all their energies on one task at a time and get it done.

“I need unobstructed creating time. That’s just how I work. Everybody works differently and everybody has a different balancing act. I take that time that I need, and I don’t really do much business in those times.” – Jack Conte (Get FREE access to the full interview here)

If you look at Jack’s calendar, he sets off a few days a week as just studio days. He doesn’t take meetings or calls on those days – it’s time for him to just focus in on creating. Try using whatever calendar tool you have available to block out your time – it doesn’t have to be fancy. Set a half hour each day to respond to email, 20 minutes to schedule out your social media with an additional hour to respond to your fans over your lunch break. You could set out a few hours one day of the week to brainstorm marketing strategies for your upcoming release, and a day to record and mix your cover song.

 

6. Build Your Own Model

“One thing that I can’t stress enough is whatever works for you is the right way to do it. Just do what you need to do. It’s funny, I think there’s a tendency to want to be the “real thing.” We wanted to be a “real band.” We felt like, “Oh, we’re just a YouTube band, it’s not real,” despite the fact that we had real fans, we were selling songs on iTunes, and we were making a living off of album sales. There is just this pressure to do it like everyone else is doing it. I think the truth is, if you’re an entrepreneur or an innovator, you do it your own way and make it work your own way.”  – Jack Conte (Get FREE access to the full interview here)

There is no one-size-fits-all model in the music industry anymore. More than ever before, innovative musicians like Jack Conte and Nataly Dawn are finding their own success on their terms. Today, your career path really depends on a thousand little factors like your music, your skills, and your fanbase. You can’t just copy a strategy like Pomplamoose’s and expect it to work seamlessly in your unique career. It’s really about know who you are and what you’re good at, trying new things, learning from your experiences, and adapting your strategy.

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The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. Get 5 free lessons from the New Artist Model online courses when you sign up for our free video training series.

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The New Artist Model is all about looking at your music career in the same way an entrepreneur looks at a startup company. You are a music entrepreneur! And there’s no better entrepreneurial book out there than The Lean Startup. I would recommend everyone giving it a read, but Ed Rex, a musician a CEO of Jukedeck, has laid out a few of the main points in this article. This is just an excerpt, but you can check out the full article on Hypebot.

Create Minimum Viable Tracks

It used to be the case that software companies would spend a year or more working towards a big release, moving through various phases of development one at a time and launching into the unknown with a ‘no going back’ approach. This is known as the Waterfall method. It’s now been widely replaced by Agile, which involves building fast, releasing a Minimum Viable Product as early as possible and learning from feedback.

A composer might spend years on a piece, working in complete solitude until the last note is in place. What if, at the premiere, no one likes it? Shouldn’t that have been found out sooner?

Enter the Minimum Viable Track. When you’re recording an album, why not play the first takes to as many people as you can, before you embark on weeks of editing and post-production? If no one’s going to buy it, doing that post-production is a waste of time — time you should be spending writing new tracks. And you need to find that out as early as possible.

Iterate & Pivot

Startups are obsessed with iterating: constantly trying new things and experimenting with new features until one proves popular.

There’s no reason, as musicians, we shouldn’t do the same — that is, once we’ve got the early versions of our music in front of our audience, start responding to their feedback. If there are bits they like, concentrate on those — if there are bits they don’t, scrap them and try something else in their place. I tried this recently with a song I’m writing — instead of spending months working on it on my own, I put together a rough and ready demo on my iPad, sent it to a couple of people, and immediately found out there were a couple of lyrics they thought let the rest of it down. So out went those lines, and in came a series of new ideas, which I kept changing until they had the desired effect — the approval of these early listeners.

What if you find from your early demo that people basically don’t like what you’re doing, full stop? While this is never nice to hear, it’s better to find out early than keep going with something no one will like. In this case, in the tech world, you’dpivot — that is, change course and try something entirely new. Pivoting isn’t a sign of failure — it’s a badge of honour, a sign that you’re willing to take tough decisions to get to a product that people actually want. Indeed, some of the biggest tech companies out there performed early pivots. Twitter? Originally aplace to subscribe to podcasts. Starbucks? Started out selling espresso makers.

So if your early feedback tells you you’re writing music people don’t like, why not try something else? There’s nothing wrong with pivoting.

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TheNew Artist Modelis an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. Get 5 free lessons from the New Artist Model online courses when you sign up for our mailing list.

 

how to get more gigs

In today’s music industry, gigging is a huge revenue for a lot of indie musicians. Unfortunately, there’s also a lot of competition for the limited gigs available. Just standing out of the crowd of talented performers can be a challenge, especially when you’re trying to grow into cities and towns you’ve never played before.

If, however, you are dedicated and have a strategy in mind when looking for gigs, you’ll have a much better chance of getting noticed. I’ve broken it down into 5 basic tips that you can follow as you’re trying to get more gigs.

After you read through these tips, check out this article for more ways to book your own gigs.

1. Collaborate

Collaboration is the first step to this equation. I’m sure you know how hard it is to get a spot in new venues, especially if you’re not yet at the point where you’re working with a booking agent. Venue owners and promoters just feel safer booking a band that they know can fill the room. If, however, you can connect with the bands the promoter knows, you might be able to get more gigs you wouldn’t normally have access to.

Let’s say you want to be able to play in a new city or even a new country. Make a connection with a band or musician with an established fan base in the area. To make the most of this strategy, target a musician or band with a similar style to you who plays similar size venues. Propose a headline-trade. In other words, you’ll open for them in their home city and they’ll open for you in your home city. This puts both of you in front of a new audience. It’s a win-win!

2. Network

A headline trade also puts you in front of promoters, booking agents, and venue owners in new areas, but its up to you to actually make the connections! Don’t be that band who just plays, takes the money, and leaves. There’s a lot more to gigging than just playing the show! If you really want to make the most of each gig, you need to be networking with anyone you can before and after your show.

Introduce yourself to the venue owner or promoter. This is the person you need to impress if you want to play at that venue again. You want to go beyond this and introduce yourself to the other bands and musicians playing that night, and even the crew in charge of lights and sound. Take the opportunity to meet everybody you can.

3. Be proactive

Unfortunately, the days of getting “found” by a record label in a small club are over for the most part. Unless, of course, you take a proactive role to orchestrate the connection. Industry people may not be hanging around the local clubs looking for artists, but they might be there if you invite them!

This strategy worked for a New Artist Model student Tomas Karlson, and it can work for you too. His band was looking to connect with a booking agent to help them get gigs in new cities. Agents get contacted by hundreds of bands looking for help booking gigs. If you really want to stand out, don’t tell them about your gigs, show them what you can do. Invite them out to the show. They will be able to see first hand how many people you can draw and the energy of your performance and the audience. Tomas’s band now works with a great booking agent who is helping them book other gigs in Europe.

4. Be prepared

First impressions are everything, so you need to make sure you’re prepared. It’s a good idea to have a short “elevator pitch” ready in case anyone asks about your music. This should basically be a few sentence sum-up of your sound and what you’re working on. You don’t want to bore them with your whole life story – just give enough information to pique their interest. Give them a phrase that they will remember and hand out a business card.

From here, you should also be able to direct them to a website or online press kit for more information. This will give them access to a more detailed bio, photos, music, and most importantly, contact information. You shouldn’t leave the contacting completely up to them, though. Ask for business cards or email addresses and propose a meeting over coffee. After all, a great connection isn’t worth much if you don’t follow up.

5. Play your best every single night

This may seem obvious, but it’s worth mentioning. When you’re in the business of playing small club gigs, you need to be on top of your game every single night especially if you live in a city where there is so much competition for one spot.

You may be playing a similar set every night, but someone out there in the audience is probably experiencing your music for the first time. This person could go on to be just a regular fan, they could go on to be your biggest fan, or they could even be a local booking agent interested in your music. Either way, if you don’t give it your all every single night you will fail to make the great impression that will make that person believe in you and your music.

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The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success.

Get our most popular ebook, Hack the Music Business, right here for free and start learning how to run your own career.

revenue streams for musicians

New technology may have had a negative effect on traditional music sales, but it also opened up a ton of other potential revenue streams for musicians who are dedicated. Of course, the digital product options are endless, ranging from digital downloads, to streams, to digital sheet music and photos. You can also connect with millions of people through the internet by streaming live shows, filming daily video-logs, raising money via crowd funding, and even giving online lessons!

Dave Cool from CD Baby create a great list of 18 revenue streams available to musicians today. Of course there are a ton of other possibilities if you get creative with it! This is just a short excerpt of the list. You can check out all 18 revenue streams over on the CD Baby Blog!

If you want more ideas of how you can make more money and make a career in music, click here to download this free ebook and learn how to Hack the Music Business!

1. CD Sales: If you’re going to be playing live shows, having CDs on hand is still a good idea. They make great takeaway souvenirs that can easily be signed by band members.

2. Vinyl Sales: Vinyl sales surged 30% in 2013. Again, if you’ll be playing live shows, printing a small batch to have at your merch table can help generate extra income.

3. Live Shows: Money made from live shows can vary greatly, but it’s still one of the best ways to earn income. Not only can you make money from selling tickets, but it’s also one of the best ways to sell merch. Be sure to read our blog series “The 4 P’s of Playing Live” to make sure you’re getting the most out of your gigs.

4. YouTube: On YouTube, whenever your music is used in videos that are running ads, YouTube pays a portion of that advertising money to the rights holders of the song. Digital distributors like TuneCore and CD Baby can help you collect that money, as well as Audiam.

5. Sponsorships: If you’ve built up a fan base, some companies are willing to sponsor musicians to reach those fans. Sponsorships can range from cash, to free products, services, and gear. Read this excellent guest post from Dave Huffman about sponsorships: Musicians: How to Get Sponsored

6. Session Work: Another way to make some extra money is to put yourself out there as a session musician. As a singer or instrumentalist, you could do session work for other musical projects, or even in advertising.

7. Cover Gigs: Playing cover gigs at bars, restaurants, weddings and other private events is frowned upon by some musicians. But those shows can pay really well, and allow you to get paid to play your instrument. There’s no shame in that.

Do you draw from any of these revenue streams for musicians? Any revenue streams not mentioned on this list?

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A band agreement is essential if you want to avoid messy arguments and breakups down the road. Unfortunately, it’s also one of the main things a lot of musicians and bands skip when they are just starting out. It’s easy to get caught up in the excitement of a new band and a new creative endeavor and sometimes the boring legal stuff can be overlooked. But if you want that awesome new creative group to stand up to the test of time, a band agreement is your best friend. Band agreements aren’t just for breakups. They also help you avoid disagreements and arguments that could potentially rip the band apart. If you set out who will get what percentage of the money at the start there won’t be any arguments about it once the money starts coming in.

This article is by Wallace E.J. Collins, a copyright and intellectual property attorney. The article was originally posted on Hypebot. This is only an excerpt, so I highly recommend heading over there to read the full article.

A typical band contract will address certain fundamental group issues. One important issue is who owns the group name if one member leaves or if a group dissolves which group of members are entitled to use the name. Under partnership law the partners would be the joint owners of the name and any member would probably be permitted to use the name (or maybe no members would be allowed to use the name once the partnership is deemed dissolved). Trademark rights are determined based on the “use” of a mark (not on who thought of the name) so each of the members of the group would be an equal co-owner of the group name under trademark law. The end result under either partnership law or trademark law might be impractical.

In most cases, the band agreement will state that if a particular founding member was the creator of the group name then only a group comprised of that member and at least one other member can use the name. This will apply whether one other member leaves or if the group disbands and only the founding member and one other reform the group. There are as many different ways this provision can be drafted as there are different group names. When a group member leaves, the remaining members are going to want to keep the group name and are not going to want the leaving member to dilute its value or confuse the public by using it in any way. The band agreement provision may say that a leaving member cannot use the name at all or that the leaving member can only mention that he was “formerly” a member of the group (provided that such credit is printed smaller than the member’s name or his new group’s name, etc.).

The band agreement will need to contain provisions regarding the sharing of profits and losses. One provision may pertain to revenues earned during the term while each member is in the group and another may pertain after the departure of a member or the demise of the group. In most cases, a group just starting out will have a provision that all profits from the group are shared equally between all members with an exclusion for songwriting monies (which each of the respective songwriter members would keep for themselves). Where an established group adds new members the provision may provide that a new member gets a smaller percentage than the founding members.

However, in most cases, during the term there is not a problem determining appropriate revenue shares. The more complicated problem of revenue division arises after a member departs. The agreement may provide that the leaving member is entitled to his full partnership share of profits earned during his tenure but a reduced percentage (or no percentage) of profits derived from activities after his departure – or the agreement may provide for a reduced percentage for a short period of time after departure (e.g., 90 days) and then nothing thereafter. This is an easier issue to remedy as it relates to live performances and sales of merchandise during those performances than it is as it relates to record royalties. The group needs to determine what happens, for example, when a group member performs on 3 albums but leaves before the fourth album is recorded. Although it might be acceptable to refuse to pay the leaving member any royalties on the fourth and future albums recorded by the group under the record contract the leaving member signed as part of the group, it might not be fair to refuse to pay that leaving member his share of royalties from the 3 albums that he did record with the band. Of course, this might vary in the agreement depending on whether the leaving member quit or was fired.

Do you have a band agreement? 

We discuss band agreements and more in the New Artist Model online courses. The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. Get 5 free lessons from the New Artist Model online courses when you sign up for our mailing list.

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By now I’m sure you understand the importance of having a website for your music. However, a sloppy, hastily thrown together website may actually be hurting your brand more than not having one at all. I’m sure you’ve all visited a website that was unorganized, out of date, or unprofessional looking and clicked off without even giving the content a chance. You don’t want that happening to your website!

The fact of the matter is that with all the tools and services out there to help you build a clean, professional website, you don’t really have an excuse. There’s also a ton of people with basic web design skills these days. There’s probably someone in your extended group of friends and acquaintances who knows all about WordPress or can write HTML. Even with all that, building a new site or refurbishing an old one can seem a daunting task, so I’ve broken it down into 5 things you should keep in mind through the design process.

 

1. Declutter

It’s a common error in the music industry to try to fit everything on the first page of your website. After all, you’ve been told time and time again that you want to be able to deliver content in the least number of clicks possible to avoid losing people. However, this can easily backfire if you’re not careful. A cluttered homepage looks unprofessional. Visitors won’t know where to look and they’ll most likely click away before giving your content a chance. Not only will this drive potential fans away, it will also keep your current fans from visiting and buying your products. In other words, you could be losing out on potential income!

So how do we remedy this? Take some time to really think about your biggest strengths as a musician and make that the focus of your home page. You want people to be able to visit your website and say “Oh, I know what these guys are about.” If you have a killer live show and play gigs more than anything else, hire someone to take some awesome live photos and use them on your homepage. Instead of just a basic music video you could include some footage from your shows (just make sure the video and sound quality is good). A rotating banner is a great way to convey a lot of different kinds of content in a relatively small space. You could even have a blog on your homepage with thoughts and photos from the road.

 

2. Keep it relevant

If your website has obviously outdated content right at the top of the home page, visitors will automatically assume either a) you’re not a serious musician, or b) the band has broken up. While they might still buy your music, they probably won’t come back very often. You want your fans coming back all the time! The more they visit your website, the more opportunities they will have to sign up for your mailing list, buy a ticket to your gig, or buy your album.

Even if you only release albums once a year, you can still have a continuous stream of relevant content. Make videos or recordings of cover songs to give your fans new music on a regular basis. Blogs are a great way to keep your website relevant. Write up quick posts weekly or daily depending on how much interesting content you have. You could post photos from the studio, short sections of lyrics you’ve been working on, footage from your band’s rehearsal, a picture of your new guitar, or even just interesting and funny stories.

 

3. Call to action

If you’re just putting out free content on your website you’re only going halfway. Of course you need great content like blog posts, photos, a few music tracks, and videos to keep fans interested and to keep them coming back. But the really cool thing about a website that sets it apart from social media is that it really takes fans from the information through the purchase.

After you have your relevant content set up, the first step up the ladder is a mailing list. You should have your mailing list signup featured prominently on your homepage. A mailing list is a great way to forge a stronger relationship with a fan. After you have people signed up for your mailing list, you can send them exclusive information, discount codes, and product offerings, but that’s for another post.

You need to be able to sell your products on your website. Of course, the products you have available will depend on your current financial situation, but try to have a few different options at a few different price points. This could be a free download single, individual digital downloads, album digital downloads, and physical albums. If you want to go beyond that you can offer t-shirts, vinyl, and box sets. Make sure your fans can easily find and purchase your music. Many musicians have a few tracks featured on the homepage with a “buy” button that goes to the purchase page.

 

4. Address different kinds of fans

Your website is the hub of your online presence. Your fans will come here to check up on news, find out about tours, and buy your music. However, people who are just discovering your music for the first time are also coming to your website, and you need to plan your content accordingly.

New fans may be interested in a short biography of the band. They may want to listen to some of your best tracks, and they will probably be interested in downloading one song for free. A download for email promotion is one of the best ways to engage these new fans. They get a song, you get the chance to connect with them and hopefully drive a purchase down the line. Your current fans will want to see tour dates and more behind the scenes information. A blog is a great way to keep them updated on what you’re doing.

Pledge Music is a great tool to give different fans the content they want. It’s not just a crowdfunding tool. You can pre-sell your album and merch and also give your superfans exclusive and one-of-a-kind products and experiences to keep them coming back.

 

5. Don’t neglect the visuals

Now that you have all your great content in place, you need to take a minute and address how your website looks aesthetically. Just like how out-of-date content can drive away visitors, so can clashing colors, cheesy fonts, and out-of-proportion text. When in doubt, opt for a clean layout and design. It’s easy for your photos, videos, and content to get lost if you have a blown-up photo as your site background. Instead, go for a solid or minimally textured background that will let your logo, photos, and videos shine. After all, your website is about you and your music, not that cool flame picture you have as a background.

Keep your music and image in mind when addressing the look and feel of your website. A metal band should use a completely different color scheme from a pop singer-songwriter. There are a ton of pre-made color scheme’s out there that you can draw inspiration from.

Like in all aspects of your music career, the key here is not to go at it alone. Even if you’re a pro web designer, if you’re sitting in a dark room staring at the site for hours, you will easily miss color, font, and layout problems. Ask one of your friends who has a good visual eye to take a look at your site and give you feedback along the way. There’s also some great web design services for indie musicians, like Bandzoogle, that will provide you with pre-made templates that already look good.

If you want to learn even more about website design, the website services available to musicians, and some of the cool ways you can be using your website to grow your fanbase and engage with your fans, we cover a lot more in the New Artist Model courses.

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The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. We’re offering access to free lessons from the New Artist Model online courses to anyone who signs up for our mailing list.

 

finance tips for musicians

There are many articles out there telling indie musicians about all the cool ways they can make money in today’s music industry.

However, all that money that you could potentially make probably won’t equate to very much if you don’t have an understanding of personal finance and budgeting.

Without a sense of finance you could see your hard-earned cash going down the drain as a result of impulse buys, unstructured saving, and over-spending for your projects and tours.

If you’re far enough along in your career, your manager or accountant may take care of budgeting and finance, but, especially in today’s industry, most musicians starting out may only have a friend or classmate acting as their manager.

With all the stuff you need to get done, something as mind numbing as finance tends to get pushed under the rug in favor of more glamorous activities like recording, writing, and talking with fans on social media. But the fact of the matter is, it’s not glamorous to throw money away. And that’s exactly what you could be doing with poor budgeting and finance.

So how can you get a better handle on your finances and get the most money out of your music? It’s actually a lot easier than you would think – no boring accounting lecture necessary!  With just 5 finance tips for musicians, you can be more organized and make more money.

Want more music career tips? Download this free ebook to learn how to find your place in today’s music industry:

1. You Are a Business – Act Like One

The indie musicians who are truly successful think of themselves as a business and act accordingly. That is the first finance tip for musicians.

I know, it’s really easy to just pocket the money or split it up with your band mates on the spot after a gig, especially if you’re paid in cash. This method is fine if you’re a hobby musician, but if you want this to become your career, you’ll want to get more organized.

A great option is to have a secure place to put the cash you get from live performances. Envelopes and small lock boxes are great options depending on how secure you want to be. The key is to make sure that everyone in the band knows where to put the money so it stays safe and accounted for. No one wants to be in the position of telling their band that they misplaced a couple hundred dollars!

Beyond the gig itself, you’ll want to set up a separate bank account for your music income and deposit any money you get from your music in there. This will allow you to resist spending all your music income before dealing with the band’s expenses. Have a set time to pay your band members or yourself. This could be once a week, every other week, or once a month. It’s important to remember that you are all part of the business and should be paid in an organized fashion.

2. SAVE!

We all want a big pay check, but saving is really important too. You need to pay for the band’s expenses, and pay your band members, but remember to leave something in the bank. Even better, take a little bit off the top and save it. If you’re just starting out and not making very much it can be a very small percentage. The key is to just get in the habit of saving something.

This will be really beneficial finance tip when you are looking to record a new song or album or go on tour. Instead of having to ask band members to fork over money for the recording studio costs, you’ll be able to pull some dough out of your business bank account.

3. Spreadsheets Are Your Best Friend

The next finance tip for musicians is to use spreadsheets. I know, a lot of musicians (actually a lot of people in general) hate spreadsheets and avoid them at all costs. But keeping track of your income and expenses is one of the smarter things you can do for your music career.

As an indie musician, you have an extremely irregular income stream. Meaning you don’t bring a set amount each month. Your income is entirely dependant on the time of year, how often you gig, when you release an album, and a huge list of other variables. If you keep track of everything on a spreadsheet, your income becomes a lot more predictable.

Set up a spreadsheet to track your income and expenses over a full year. Divide everything up into categories like touring, recording, and publishing (you could even get more specific) and separate everything into months. Have total income for each month and another for the full year. There’s no better feeling than being able to look back at your yearly income from a few years ago and see how much better off you are now.

Aside from that, spreadsheets let you notice other trends in your career. You may find out that your average monthly income is $2,000 but it peaks above this in the summer months when you tend to gig more often. With these kinds of insights you’ll be able to avoid over-spending on the good months to compensate for the slower times.

The important thing is to get organized. You can get a bunch of spreadsheet templates for keeping track of your income and expenses and budgeting projects in the New Artist Model online courses.

4. Bootstrap

Don’t wait for someone to come along and lay a big advance on you. Start making and distributing your music now with what you have. Just like entrepreneurs starting a business, musicians need to learn how to make money, even it it is just a little bit every month.  This is one of the good musician habits to get into.

This really goes along with the Lean Startup philosophy. Make your music as good as you can with the resources you have available, release it, get out and gig, make some money, and use the money you gained to create your next recording. It’s a slow process, but in the end it’s better than waiting for some advance that may never come or putting yourself into debt by taking out a big loan to record a full album. The important thing is to start your business by generating some income.

5. Budget

The last finance tip for musicians is to budget. When you’re looking to go into the studio to record some new tracks or hit the road for some gigs, take time to budget of all your expenses beforehand. Make a spreadsheet for each project that splits everything up into categories. For example, an album budget could include rehearsal studio and recording studio costs, equipment purchase or rentals, session musician fees, producer and engineer fees, album artwork and/or photography, and digital distribution costs.

By laying all these costs out before you even go into the studio, you’ll have a better idea of just how much money you’ll need. If you’re figuring out the expenses as you go, you’ll always end up spending a lot more than if you plan ahead. If it looks like you’re going to go over budget you can choose to cut out that track that would require you to buy or rent a banjo, you could even record some tracks at home on your computer to cut down the amount of days you have to be in the studio.  The important thing is to plan ahead and develop a strategy for success.

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The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. We’re offering access to free lessons from the New Artist Model online courses to anyone who signs up for our mailing list.

 

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In this tough music business it can sometimes feel overwhelming. You need to learn how to do so many things on your own and still have time for practicing, writing, recording, and performing your music. Luckily, there are a ton of really smart business people out there sharing their knowledge on the internet.

In this article Ariel Hyatt from Cyber PR answers some pretty big questions that a lot of musicians trying to make it in this industry are asking. This is just a few of the questions she answered. To see all 14, jump over to Cyber PR.

What makes for a good pitch?

Something that’s extremely descriptive and catchy; descriptive doesn’t mean you have to sound like somebody else, though that’s a very helpful context. Catchy could be anything from fun, like hillbilly-flamenco, or poly-ethnic Cajun-slam-grass, or it could be really descriptive like Joan Jett meets Jessica Rabbit. Those are three of my favourite pitches, they’re in my book because they are really good. If I was in an elevator with Devil Doll and I asked her “what kind of music do you make,” and she answered “it’s Joan Jett meets Jessica Rabbit,” that’s dead on. She’s a rocker who’s got a really sexy, curvy look. A pitch like that, a short concise piece, is crucial.

Bands are normally terrified, they don’t want to say they sound like anybody, they don’t want to pigeonhole themselves. It really is a disservice to try to invent a new genre of music to explain what you are. It may feel creative, but people don’t understand it.

In today’s music business, how do you think a band can best get through or above the noise?

That’s a tough question. There is so much noise. What I preach, and what I think is really effective is engagement. Engaging people online starts with understanding your audience. People want to feel connected. If you’re just speaking at people and you’re not speaking with people, they’ll go elsewhere for that connection.

So, to rise above the noise… first of all, of course, this is all predicated on having really good music, so don’t suck. Work on your music, don’t just put anything out there. I see that all too often – people think just because they have a home studio, they have a right. Just because it’s easy to post on social media sites, that doesn’t mean you should. Be thoughtful, that’s the first step in rising above the noise. Just because I have a digital camera doesn’t mean I should take 3000 pictures and post them on Flickr. If I take 3000 pictures and I edited them down to 5 that were really stunning, and people saw them and appreciated them, that’s a good start. So, have great music – that’s the cornerstone.

Then the next piece is make connections. How do you do that? That’s really based on understanding your audience and that’s critical. There are million articles and books about how to do that but I also think you can get out there and play live. Connect with people and never squander an opportunity. Every day is an opportunity to connect with people, and that means if you’re playing a live show, get your butt behind your merchandise table and sign. I don’t care if you sign free postcards, or give away stickers – talk with people, connect with them. The most successful artists I know today who are making money and I’m not talking about Mick Jagger, but independent artists that are making it on their own – they take the time to connect personally with their fans.

What are some good ways to get people to sign up for a newsletter?

When people are considering signing up to a newsletter, which most people are not excited to do because we all get too much email, it’s not only about just getting people to sign up, it’s about making sure that when they do sign up, you’re giving them an amazing experience. I think that piece we forget. We’re so busy worrying about “get me names! I want names,” we forget that it was really important to have great content.

First, make sure you’re building a newsletter that has great content, then second make sure it’s going out regularly, consistently, and that it’s trackable (meaning you can pull up statistics on how effective it is). Whenever anyone is thinking of joining a mailing list, they’re thinking “What’s in it for me?” So you have to make sure you’re providing good content for them, make sure that you’re giving away music, make sure you’re doing something that’s interesting. So always think when you’re asking people to sign up, “what can I give?” Be generous. Giving away one track for a newsletter signup is probably not going to get you far. But if you give away three plus a video, then there’s something in that for a potential fan or a loyal fan already.

What’s your number 1 music marketing question? Leave it in the comments below

If you want to get a better handle on your marketing and create a strategy for success, check out the New Artist Model online courses. You can sign up for the full course or just take the marketing module. The courses are enrolling now! You can also check out 5 free lessons from the courses by signing up for our mailing list.

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Even with all this new technology floating around these days, the music industry is still completely driven by people. Obviously you have the musicians creating new music, but you also have the club owners, the promoters, the producers, the recording engineers, the session musicians, and even the guys running the sound board at your local club. If you really want to make it in the music industry, you need to make connections with all of these people. They are the ones who will help you move your career forward, not the fact that your music is on iTunes.

As a performing musician it’s easy to get caught up in your live show. You have to plan and remember the set list, get your gear set up right, give a killer performance, engage with your audience, and so much more. However, it’s really important to remember that your sound is one of the most important parts of the show, and the sound guy is completely in charge of that. You also need to remember that the relationship you have with the sound guy goes beyond this one gig. You’ll probably have to work with him (or her) if you come back to that venue in the future. A good relationship could lead to other opportunities. Maybe she is a fiddle player that would be interested in recording a track on your newest song. Maybe he also mixes recordings and can help you out with your new album. The point is that you never know who could provide you with a great opportunity, so be nice, considerate, and respectful to everyone you meet in this industry.

These tips come from Ari Herstand and was originally published on Digital Music News. These are just a few tips, but you can see the full list over on Digital Music News.

Get His Name
The first thing you should do is introduce yourself to the sound guy when you arrive. Shake his hand, look him in the eye and exchange names. Remember his name – you’re most likely going to need to use it many many times that night and possibly a couple times through the mic during your set. If you begin treating him with respect from the get go he will most likely return this sentiment.

Respect His Ears
All sound guys take pride in their mixing. Regardless of the style of music they like listening to in their car, they believe they can mix any genre on the spot. However, most sound guys will appreciate hearing what you, the musician, like for a general house mix of your band’s sound. Don’t be afraid to tell him a vibe or general notes (“this should feel like a warm back massage” or “we like the vocals and acoustic very high in the mix” or “we like keeping all vocal mics at about the same level for blended harmonies” or “add lots of reverb on the lead vocals, but keep the fiddle dry”). He’ll appreciate knowing what you like and will cater to that. He is most likely a musician himself, so treat him as one – with respect. He knows music terms – don’t be afraid to use them.

Don’t Start Playing Until He’s Ready
Set up all of your gear but don’t start wailing on the guitar or the drums until all the mics are in place and he’s back by the board. Pounding away on the kit while he’s trying to set his mics will surely piss him off and ruin his ears. Get there early enough for sound check so you have plenty of time to feel the room out (and tune your drums).

Have An Input List
If you need more than 5 inputs, print out an accurate, up to date list of all inputs (channels). A stage plot can also be very helpful – especially for bigger shows. Email both the stage plot and input list over in advance. The good sound guys will have everything setup before you arrive (this typically only happens at BIG venues). If you’re at a line-check-only club, then just print it out and give it to the sound guy right before your set.

Have your connections in the music industry ever lead to opportunity?

If you’re ready to turn your music into a career, check out the New Artist Model online courses. Networking and connections are huge topics in the courses. If you’d like to learn more, you can sign up for the mailing list for access to 5 free lessons.

self publishing your music on YouTube

Everyone knows how important the YouTube platform is for indie musicians. It’s a great way to get your music out to fans, grow your fanbase, and provide your fans with great content from music videos to vlogs. There are plenty of musicians out there who have become successful mainly because of their YouTube channel, with Karmin and Pomplamoose being two of the most successful examples. They grew their audience by targeting young teens with covers of popular songs. Other musicians, like Alex Day, have based their career entirely on recorded music sales and a YouTube channel featuring music videos and hilarious vlogs.

However, there is another aspect of YouTube that is vastly underutilized by the musician community on the platform – self publishing. You don’t need a publisher to get your music placed in YouTube videos. You just need to be proactive with social media and reach out to YouTubers you think would be interested in using your music with their creative content.

There is a huge community of amateur and professional video makers on YouTube with topics ranging from beauty and fashion to gaming to health and fitness. There is also a big surge of professionalism among these YouTubers and many of the more popular channels act as full-time jobs for their creators. As a result, many YouTubers are investing in better cameras and lenses to make their channels more professional and entertaining for their viewers.

Many are also looking to music to differentiate themselves from the masses of other channels on the platform. As you probably know, YouTube has a tough copyright policy and videos illegally featuring copyrighted material can be taken down. As a result, many YouTubers seek out free music they can use without violating copyright. There are plenty of royalty-free music tracks out there, but many sound generic and repetitive. Another popular option is to find remixes or original tracks by amateur and indie musicians and get direct permission to use the music – usually in exchange for a link back to the musician’s website or soundcloud page or a shout out in the video.

So why try to get your music in YouTube videos if you won’t get paid? It’s another form of marketing and a great way to reach a potentially huge subscriber base in a really authentic way. Think about how you find new music. More times than not you get recommendations from your friends or another trusted source, not a big flashy advertisement.

YouTubers are tastemakers. People subscribe to their channels and watch their videos because they trust their opinions. When they recommend a product or brand their viewers will be more inclined to try it out, and the same is true with music. When YouTubers feature really great music in their videos, either by mentioning the band or by syncing the music with their videos, tons of their subscribers will go listen to more or even buy the album.

Let’s take a look at a few examples. Day[9], whose real name is Sean Plott, is an ex-pro-gamer, a game commentator, and a host of an online daily Starcraft show, the Day[9] Daily. While he doesn’t sync music in his videos, he often chats with the audience telling them what bands he’s been listening to lately. During one of his videos he mentioned a Blue Sky Black Death song and as a result, the comment section on that song’s YouTube video was inundated with people saying “Day[9] sent me!” A lot of new Blue Sky Black Death fans were made that day because of Sean Plott.

There is an enormous fashion and beauty community on YouTube and some, like Jenn Im of Clothesencounters, are getting really creative with the music they sync with their videos. Instead of using repetitive royalty-free tracks they seek out remixes on Soundcloud, get permission from the artists, and edit their fashion videos to really fit with the track.

So, how do you approach YouTubers for self publishing? First you need to do your research. Know what kind of videos they upload, their personality and style, and what kind of music they have used in the past. Gaming YouTubers may have completely different musical tastes from the beauty gurus. Next, figure out which track would be best-suited for their purposes and contact them directly. You can do this through Twitter, a YouTube message, or an email. Most YouTubers list their email addresses in the “About” tab. Make sure you keep their audience in mind. Try to target YouTubers whose subscriber base shares traits with your fanbase. The key here is to start small and work your way up. You won’t get much traffic coming to your site from the smaller YouTubers, but it’s just one step on the ladder.

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The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. We’re offering access to free lessons from the New Artist Model online courses to anyone who signs up for our mailing list.

 

How to get your break in music

Photo credit: http://bit.ly/1qeSWtK

There’s no secret formula that will guarantee that you get your break in music, but there are things you can be doing right now to increase your chances. This article, written by Ari Herstand of Ari’s Take, originally ran on Digital Music News and has some really great advice for indie musicians trying to build a successful career. Here’s a short excerpt, but you can read the full article over on Digital Music News.

Ask any star what his or her ‘big break’ was and most of the time you won’t get a straight answer. It’s not because she is trying to dodge the question or because he is embarrassed about it. It’s because there was no “big break.”

Every successful musician’s career is made up of many little breaks.

The overnight success story was really 10 years in the making. Gigging non stop. Touring empty clubs. Hustling music supervisors. “Showcasing” in front of “big wigs” and “performing” in front of “nobodies.”

But once and awhile one of the music supervisors opens the email, listens to the song and has a spot for it in this week’s episode. Or the headliner of the show you were asked to be the local opener for pokes their head out of the green room just long enough to be wowed and asks you to join the tour.

One tour or one song placement won’t make a career, though.

But how do you get that local opening spot to have that chance? How do you get the music supervisor to open your email? How do you do you get a gig at your local club? How do you meet the videographers to create your viral video? How do you find the producer to create your hit record?

You have to be on people’s radars.

I just ran into someone at a show who I hadn’t seen in months. We got to talking and a few days later she called me and offered me a gig.

She absolutely would have not thought to offer me the gig in a town of thousands of fantastic musicians had we not run into each other a couple nights prior.

It was because I was on her radar.

The majority of the opportunities I’ve gotten have not been because someone thought I was the best for the job. It was because we had just had lunch or she had just read my tweet or we just ran into each other at a show.

Comment below and tell me what you’ve done to get your break in music. 

There are a ton of other things you can be doing to increase your chances for success. We cover this and more in the New Artist Model online music business school. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. To get started for free, download your free copy of our most popular ebook, Hack the Music Business, here. 

 

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Check out these great tips from Dave Kusek. This article is from DeliRadio. Be sure to check out the full article over on the DeliRadio Blog.

1. Run Your Band Like A Business
“That’s a big challenge for a lot of people. Creative people tend to be creative, and want to write music and play, but they often ignore the business side of things. And you do that at your own peril. That’s a challenge for people.

“It’s hard to have a career in music. It’s very challenging and complicated. It’s way more than writing a great song and putting out a great record. You’ve got to get yourself organized, you’ve got to have goals. You’ve got to figure out how you’re going to finance things. You’ve got to figure out how you’re going to promote. And figure out what’s effective in your marketing and promotion.

“So there’s all those things on the business side that I’m trying to help people with through the (New Artist Model). Whether you do that on your own, or with management or a team member, somebody has to be paying attention to business.”

2. Careful Working With Friends
“Working with your friends is always problematic. If you’re in that position, have open communication with your bandmates and team, regular band meetings, about: ‘What are we all about? What are we trying to accomplish? How can we split up the work so that we can get more things done? Who’s good at what, and can you combine what you need to do with that interest or skill?’…

“It’s all about regular communication, being open about what you’re trying to accomplish, and calling people out when they say they’re going to do something and they don’t.”

3. Streaming Music Is Marketing
“Listening to recorded music is very hard to monetize in the way we used to. Yes, you do want to try and sell CDs or get money from downloads or streaming, but I don’t know you can rely on that as your number one source of income, or even your top five, given the environment. So (streaming) is a form of marketing. There is some potential to sell music to people, sell recordings to people, but it’s not going to be your number one source of income. Certainly not in the early stages of your career.”

The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. We’re offering access to free lessons from the New Artist Model online courses to anyone who signs up for our mailing list.

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There’s more revenue streams out there for musicians than just album sales. Check out some of these alternative revenue streams.

Article by Mackenzie Carlin via Music Think Tank. Check out the full article here.

Offer VIP Packages for Concerts

Critics of social media may complain of young people wasting their lives behind computer screens, but the truth is, music fans still love attending live shows. You still can profit handsomely off of traditional concerts, but if you’re looking to amp up returns on your tour, consider throwing in VIP concert options. These could include special meet-and-greets before or after shows, or even private performances for your most dedicated fans. Many will gladly pay two, three, even four times the going rate for your concert if it means getting up close and personal.

Sell Merchandise at Live Shows

Music fans love showing off their favorites, be it through social media or old-fashioned band tees. The great thing about old school merchandise sales is that they can be incredibly profitable, particularly if you take on a multi-faceted approach including both online and in-person sales. Selling band merch is easier than ever, thanks to useful services such asIntuit QuickBooks, and the various on-the-fly payment systems that are available in the form of an app. Be sure to offer a wide array of products, so as to entice as many fans as possible to invest in the cause. These could include posters, clothing or vinyl records, which still retain a surprising level of popularity among music aficionados. A Music Think Tank post from last year suggests asking fans on Twitter and Facebook for merchandise suggestions, and then holding a poll to determine which options would garner the most interest.

Build a Dedicated Following With Social Media

The greater your social media following, the better chance you stand of benefiting from merch sales and VIP packages. Examples of musicians building dedicated fan bases through social media include Justin Bieber and Lily Allen serving as two of the most successful MySpace musicians. Today, the focus is on Facebook and Twitter, with several musicians also benefiting from the use of Soundcloud, a social network aimed directly at ‘sound creators.’ According to “Tech Crunch,” Soundcloud currently boasts over 250 million users, many of whom share their favorite bands and singers with their friends through the site’s popular social networking setup.

If you’re looking to make more money as a musician, check out the New Artist Model online courses.

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In the past, money was a huge barrier for musicians, and one of the main reasons many were forced to tie themselves to a record label. Today, many musicians are finding their own ways to creatively fund their albums and tours, with the most popular option being crowdfunding. Crowdfunding is a huge undertaking, but, if done correctly, you can come out of it with a whole lot more than just money. It also presents dedicated and creative artists a chance to connect with their fans in a whole new way.

Learn how to run a successful crowdfunding campaign with these 5 tips:

1. It takes a crowd.  

I think a lot of people mistake crowdfunding for an endless well of money, but, the sky is not the limit. The amount of money you can raise is entirely dependant on the size of your fan base – your crowd. Generally, the more fans you have the more money you will be able to raise, although there are other variables like fan dedication and income level. Amanda Palmer was able to raise upwards of a million because she has a huge, dedicated fanbase with spare cash to throw around. Pretty much the perfect scenario.

There’s no way to tell exactly how dedicated your fans are and how much money they would be willing to donate, but you can look at some figures to get a better idea. Look at how many people you have on your email list, how many people come to your shows, and how many people you have following you on social media. Don’t assume that every one of your fans will donate – even the most amazing musician in the world couldn’t accomplish that.

Think about how much your average fan would be willing to spend to help your cause. If your fanbase is generally high schoolers or college kids, they may not have as much spare cash as working adults in their 30’s. Think about what your super fans may be willing to spend. If you offer any higher-end products on your website – like VIP passes – look at how many of those typically sell to gage the amount of dedicated fans you have. Use all of this to set a reasonable goal. Setting a goal too high and not meeting it is a depressing thing no one wants to face. Not to mention it definitely has a negative effect on your brand.

2. Choose the right platform.

There are tons of crowdfunding platforms out there, each with it’s own unique features and benefits. Don’t just use Kickstarter because it worked for Amanda Palmer. Have a reason for your platform choice.

Pledge Music is a music-specific crowdfunding and fan engagement platform with options to set up a crowdfunding or pre-order campaign. They have connections with music companies that can help you with things like manufacturing, marketing, and distribution and may be the best choice overall for music projects. Kickstarter has a huge profile, with hundreds of thousands visiting the site each day. On the downside, you only get the money if you meet your goal and you could get lost in the crowd. Depending on what kind of campaign you set up, Indiegogo can allow you to keep the money you raise even if your goal isn’t met. However, Indiegogo takes a higher fee from these kinds of projects.

3. Make a budget.

Your budget isn’t just what you want to fund. If you ask for exactly what you need to fund your recording or tour, you’ll find yourself in debt. Each platform takes a percentage fee from successful projects.

Taxes are another issue. Technically, the money you raise from crowdfunding is income and needs to be reported. This probably won’t be hugely significant for smaller projects, but all these costs can add up and you should take it into account.

On top of that, rewards cost money as well. People are paying for that t-shirt or vinyl, but you still need to make it (and ship it to them). Figure out exactly what each reward will cost you and how much they will cost to ship. If you have international fans, look into international shipping costs. The worst situation you could be in is not being able to get the rewards to your fans who took the time and money to help you out.

4. Think about your rewards.

On top of just budgeting, you need to think about your rewards creatively. Make your rewards relevant to your project and your fans. Teenage girls may love magnets made from secret, Instagram photos of the recording process. A slightly older fan base may really appreciate vinyls and even some higher-end custom vinyls with artwork. Think about the project itself. Having a signed electric guitar as a rewards for an acoustic album doesn’t make much sense. Get creative with it.

Make sure you have rewards that take different levels of fans into account so as not to alienate anyone. Digital downloads, physical CDs, posters, magnets, and other little things like that are great lower end options. These are great for your more casual fans who may not be willing to or have the means to donate very much. Mid-priced rewards like vinyls, a t-shirt, or personal things like signed copies or special notes are great for your more serious fans and those that crave personal interaction. Have a few higher-end options. A private house concert or VIP pass is a great way to get your super fans involved.

Keeping all that in mind, make sure you don’t over-invest yourself in the reward process. You need to make sure you have the time to create the rewards. Handwritten lyrics may seem like a good idea, but keep in mind that you could be writing hundreds.

5. Continuous content.

Crowdfunding isn’t just a beginning and an end. Mass pushes at the beginning and end of the campaign won’t get you very far. You’ll be left with an unmet goal and a bunch of annoyed fans who had to block your hourly updates from their social media news feeds.

Statistically, most pledges to crowdfunding campaigns come in at the beginning and end. People are motivated by new content and a deadline. You can use this to your advantage to drive more pledges in the middle of your campaign. Release a new, special reward halfway through your campaign. Keep in mind that the entire process is an opportunity to engage your fans in a new way. Release update videos showing your fans the progress of the album they are helping you make. Release short teasers or rough drafts of songs. Ask your fans’ opinions on your lyrical work-in-progress. Try to make the content exciting and engaging. You want to keep awareness for your campaign up but you don’t want it to feel pitchy.

Crowdfunding is a huge undertaking. If you’re looking to start your first crowdfunding campaign or want your second one to be more successful, check out the New Artist Model online music business school.

Dave Kusek

The New Artist Model in an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success.

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Article by  of CyberPR. Check out the full article here

Newsletter

Before the internet, newsletters were used as a way to connect a world-wide community of fans. However, even now with the existence of social networks, newsletters are a personal and direct interaction that can connect not just you to your fans, but your fans to each other.

One excellent examples of community newsletters are the Grateful Dead’s ‘Almanac.’ What made this newsletter work so well is that it covered more than the music; it covered the scene as a whole.

The ‘Almanac’, typically spanning 5 or 6 pages in length, spent much of the first few pages showcasing original (and exclusive!!) artwork, discussing side projects and music as a whole that the community would be interested in, as well as updating the community about the charitable foundations started by band members (more on sharing passions below). The second half would be band news, announcements of upcoming tours or album releases and finally, mail order music/ merch and tickets.

Video Tour Diary

A concert is more than just music. It is an event. An experience.

A well-delivered concert experience is THE best way to connect with your fans on an emotional level. Because of this, video tour diaries are an extremely effective way to increase that emotional connected established through the concert experience, by giving the attendee’s a deeper look into the behind the scenes happenings before, during and after the concert. Ultimately this gives attendees the chance to grab on to, and re-live the event any time they want to.

The idea of a video tour diary has become quite popular in the emerging hip-hop world, as many of these upcoming artists give their music away for free through mixtapes and focus on making money from the live show; a business model similar to that made famous by the Grateful Dead and Phish.

These videos not only act as a way to offer additional value to those who attended the event, increasing the emotional connection within, but can function as an emotional marketing tool as well. Giving your fan base the opportunity to take a sneak peek of your recent live shows is a fantastic way to drive further ticket sales…

Always remember that a concert is more than just the music. It is an event. If you can convey that your shows are a must-see experience, then you’ve already begun to establish an emotional connection with fans before they’ve even bought the ticket.

Name Your Fans

This is THE first step to creating a tribe, which is the most ultimate form of emotionally connected fan base you could have. This gives your fans away of identifying themselves as apart of a group, and ultimately this creates insiders and outsiders which helps to strengthen the loyalty of those within.

Like her or not, Lady Gaga has done an incredible job labeling her fans as her ‘Little Monsters’.

Even emerging hip-hop artists are starting to understand the power of naming the fan base, such as CT-based Chris Webby, whose ‘Ninjas’ (Webby is an avid Teenage Mutant Ninja Turtles fan) have lead to the over 13 Million youtube views. His latest mixtape  garnered over 23,000 downloads in under 24 hours.

How have you built an emotional connection with your super fans? 

If you’re ready to take your music career to the next level, check out the New Artist Model online music business classes. You can also sign up for access to free lessons.

Photo credit: http://bit.ly/NI6FMK

Photo credit: http://bit.ly/NI6FMK

It’s the success every musician dreams about – making it big on your own. But you know what? It’s no fairy tale. The career of Macklemore and Ryan Lewis has been a long, hard road – one that a lot of people would have turned away from a long time ago.

The duo brought home four Grammy’s in January and, although Alternative Distribution Alliance (ADA) is helping them with distribution, they’re still not signed to a major record label. So how did they get here?

Here are some key lessons to learn that helped Macklemore and Ryan Lewis find their success.

1. Say something with your music. Embrace your brand.  Be different.

Macklemore and Ryan Lewis’s “Same Love,” a song with a more than an obvious nod towards the gay community,  is not commonplace in hip hop. By pushing this issue and standing behind a controversial topic, the duo probably got a lot of haters. But you know what, they also got a lot of people behind them. They stood out.  They were different.  Know who you are, know what you believe in, and say something meaningful with your art. Of course, timing is important too.

“I wrote the song in April [2012]. Shortly after Obama came out in support of gay marriage. Then Frank Ocean came out. It seemed like time was of the essence. It was never about being the first rapper to publicly support the issue, but at the same time you don’t want the song’s power to become diluted because all of the sudden it’s a bandwagon issue. 

The fact that there [was] an election coming up in Washington [was] huge. I know that a large portion of my fan base is 18-25, many of whom have never voted. If the song can get people out to the polls to pass same-sex marriage in Washington, that is a very beautiful and exciting thing.” (Source)

In the same way, the smash hit “Thrift Shop” (500 million views and counting on YouTube) is definitely not what you’d expect from hip hop. There’s no gold teeth, big brand names, or flashy bling pointing towards an extravagant lifestyle. Macklemore isn’t trying to fit into the typical hip hop mold. The duo has stayed true to their own ideas and because of that, have stood out. So what do you have to say?

2. It will take time.

There’s no such thing as overnight success. Macklemore and Ryan Lewis met in 2006, released The VS  EP in December 2009, and didn’t get crazy success until The Heist in 2012. Before there was a duo, Ben Haggerty released Open Your Eyes in 2000, The Language of My World in 2005, and The Unplanned Mixtape in September 2009. It was a long road. Do you think you would have continued to press onward?  8 years and still rolling.

Aside from albums, Macklemore and Lewis took years to build a local audience before expanding into a nationwide movement. The first national headlining tour was in 2011. Before that, Macklemore and Lewis focused locally playing at a Colorado College house party in 2010 and Seattle’s Paramount Theatre in 2010. The Agency Group’s Zach Quillen became the booking agent and began testing the duo’s reach by booking small gigs along the West Coast. The duo continued to grow, playing the Seattle Mariners opening day in 2011, and then moving on to festivals like Outside Lands, Sasquatch, and Lollapalooza later that year.

This train is still going. The duo is still operating independently with a relatively small team and being strategic about their plans. As we know so well, a huge hit doesn’t guarantee your future in the music industry.

“We are a small business that’s becoming a medium-sized business. With that, there is a learning curve and there are times when you feel like you don’t quite have the manpower to operate the business to the best of your ability. But we’re growing and we’re adapting to the best of our abilities.” (Source)

3. Keep moving forward.

Even if you feel like you’re further away from your dream than you’ve ever been, keep moving. After some local success with the 2006 EP The Language of my World Macklemore hit a low point, struggling with addiction.

“I was close to giving up. I was broke, unemployed, freshly out of rehab, and living in my parents’ basement. It was a “If this doesn’t work, I gotta get a real job” time in my life.” (Source)

You’re low point may look different. Maybe you feel like you’ll never break out of your home city or state. Maybe you just can’t seem to get to the point where you can quit your day job. The key is to keep moving. Take a small step forward, or even a few steps back. Keep yourself moving instead of lingering in that low point. Everything we perceive or appreciate in the world is based on motion. Stay in motion.

4. Find people who believe in you and build a team.

Having a team behind you is one of the best things you can do for your music. A “team” doesn’t have to be top industry veterans. More times than not, when we’re talking about indie artists, a team of top execs isn’t the best option. You want people who believe in you and your music, not someone looking to make big bucks fast.

Macklemore has shown us time and time again how valuable a team of “amateurs” can be. Ben Haggerty met Ryan Lewis, then 17 and a dedicated producer, guitarist, and photographer, in 2006. He wasn’t an industry veteran. He was another passionate creative out there with the same cause.

“Ryan is one of my best friends in this world. He’s my producer. He’s my business partner. And he’s probably one of my toughest critics, which is an imperative trait of a teammate… Ryan doesn’t make beats, he makes records. I needed that in a producer… I trust Ryan. I trust his ear and his eye. His creative aesthetic. I wouldn’t be in this position if it wasn’t for him. I spend more time with Ryan than anyone else in my life. We’re a team, and I’m extremely blessed because of it.” (Source)

There weren’t any household names on The Heist. Macklemore and Ryan Lewis drew on local talent. Ray Dalton, a Seattle singer-songwriter is featured on “Can’t Hold Us,” Wanz, another Seattle singer was featured on “Thrift Shop,” and Seattle singer-songwriter Mary Lambert is featured on “Same Love.” In addition to that, Macklemore’s finance, Tricia Davis, is their tour and merch manager.

5. Create an authentic connection.

When Macklemore stepped on the stage at the Grammy’s the first thing they talked about was “Wow, we’re on this stage… And we could never have been on this stage without our fans.” Macklemore and Ryan Lewis connect with their fans in a very humble and authentic way. You just have to take a quick trip over to their Twitter and Facebook pages to see just what I mean. The tone isn’t pitchy. It’s kind of funny how we almost have to relearn how to be human when it comes to social media in the music industry.

“For me, being transparent about every aspect of my life is what makes my music relatable and how I’m able to be an individual amongst the mass amounts of other artists.” (Source)

The slogan to remember is that things don’t make things happen – people do. If you want to find your own success in music you need to get people behind you – this means both fans and a team. Create a relationship – and that means two-ways. Give and receive.

Being a musician is a tough gig. You have to be incredibly gifted and ridiculously dedicated all at once.  But that dedication can pay off! It’s been proven time and time again that independent musicians can be successful their own way, and you can continue that trend. The music business was built on that ethos.

Check out the New Artist Model online music business school for more ideas and analysis like this. You can also sign up for the New Artist Model mailing list and get access to free lessons.

Sources:

http://www.interviewmagazine.com/music/macklemore-ryan-lewis-the-heist/#_

http://blog.chasejarvis.com/blog/2014/01/7-lessons-anyone-you-can-learn-from-macklemore-ryan-lewis/

http://www.billboard.com/articles/columns/the-juice/474720/macklemore-reps-talk-the-heist-debut-diy-marketing-plan

http://www.billboard.com/articles/news/1562815/macklemore-ryan-lewis-billboard-cover-story

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Here’s another post with information and insights straight from SXSW. This one comes from the Cyber PR Team who participated in the Website Demolition Derby along with David DufresneEmily WhiteBrian Felsen, and Michael Schneider. Here’s a short excerpt, but you can read the full article over on the Cyber PR Blog.

KNOW YOUR PURPOSE

It’s important to know that not all websites fit under one umbrella. While many of our clients for our respective companies look to us to attain fans for their music or their blog, attaining fans may not be the #1 priority if you are a session player looking for work. The important thing to note about websites is that you must know what resources are most relevant to your particular case. A session player’s LinkedIn profile may be a high priority, whereas a band probably won’t have one at all. One piece of advice is to reference somebody who you compare yourself to, and note what they emphasize on their site.

Speaking of Social Media Links…

 

LESS SOCIAL MEDIA LINKS IS MORE

Are you actively posting on all of these social media sites? When was the last time you posted on Google+? Has anyone interacted with your MySpace page lately? The only sites that should be included in this list are the ones that you actively maintain. Otherwise, you are driving fans to sites that are either barren, or dead. Not a good look for you!

 

DRIVE YOUR SALES TO ONE SITE

All artists are selling their music digitally through distributors like CD Baby, TuneCore, The Orchard, etc. We don’t need to see all of the stores which we can buy your music from. We already assume that it’s there. The best way to sell your music is to embed a BandCamp page on your website, or another direct-to-fan platform where you can a) retain traffic on your website, b) get an email address for your mailing list, and c) retain 100% of your sale, while skipping the 30% distribution fee.

What’s your biggest website challenge? Let us know in the comments below!

If you’re ready to bring your website to the next level, check out the New Artist Model online course. We go into website design in depth. You can also sign up for 5 free lessons from the course to learn more.

EDM is a unique genre in the music industry for many reasons, one being the social behavior of the fans. EDM artists and promoters are really great at using social media to share news about upcoming shows. If you were at SXSW you may have seen Eventbrite’s panel about the social behavior of EDM fans, but if not, here’s a great infographic to sum it up.

Eventbrite partnered with Mashwork, a social media research firm to create this infographic on the social tendencies of EDM fans.  They analyzed “more than 70 million conversations about Electronic Dance Music across the sociosphere in 2013.” Check out the infographic below. You can also check out this report to learn more.

edm fans

 

Photo credit: http://bit.ly/1qqoLm3

Photo credit: http://bit.ly/1qqoLm3

There’s more to the album release than just the date you release the album. There are so many awesome opportunities to engage your fans along the way! Try releasing songs early if your fans do something for you like share a Facebook post. You could give your mailing list early access to the album to fuel email sign ups. The strategies are endless so get creative with it!

This article is from the Nielsen Newswire and originally appeared on Hypebot. Here’s a short excerpt, but you can check out the full article here.

NONTRADITIONAL RELEASES

Although New Music Tuesday has been famous for decades, the tradition is shifting, with the most obvious example being a recent one: Beyonce’s self-titled visual album released last year. Released at midnight on Friday, Dec. 13, 2013 as an iTunes exclusive digital release, the surprise album sold an impressive 617,000 units in its first three days without any radio airplay or pre-release promotion. It was available only as a digital release until Tuesday, Dec. 18, which is when brick-and-mortar stores began selling the album. Beyonce’s album continues to perform very well digitally, with almost 50 percent of the album’s sales in 2014 being digital.

ANTICIPATING THE ALBUM

Sometimes artists choose to sell an EP or make their music available for streaming before a formal album release. For example, New Zealander Lorde released The Love Club EP and Tennis Court EP in March and June 2013, respectively, before offering fans her Pure Heroine album in September 2013. Pure Heroine has sold 1 million albums to date.

Streaming previews are another way for artists to build anticipation for upcoming albums. Last year, after a seven-year hiatus, Justin Timberlake made part 1 of The 20/20 Experience available for streaming in its entirety via the iTunes store for free before the official release. Upon release, the first part sold 968,000 albums in its first week and remained in the top spot for three consecutive weeks. Furthermore, it was the top selling digital album of 2013. Songs from both parts of the album have totaled 234 million streams to date*. Daft Punk used a similar strategy for its Random Access Memories album, which the French duo released for streaming a week before it was available for purchase, and the majority of album sales to date have been digital albums. Furthermore, songs from the album have been streamed over 232 million times to date*.

Digital providers aren’t the only ones playing exclusives. Online music blogs like Stereogum and Okayplayer are amplifying their sites with streaming music—including exclusive previews. For example, Schoolboy Q’s recently released Oxymoron album was made available for streaming on YouTube three days before it was available for sale. He also performed the entire release for NPR Music’s debut First Listen Live concert series. The album debuted at the top spot with 139,000 albums sold and now has accumulated over 29 million streams*—evidence that retail exclusives and previews remain successful promotional strategies.

What are some creative album releases you’ve seen? How have you released your albums? Share in the comments below!

If you want to learn more creative album release strategies, check out the New Artist Model online course. Sign up for the mailing list and get access to 10 free lessons.

10 Social Media Secrets

Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human – socializing. I know, it’s hard to find a balance between social and promotional – afterall, you still need to sell your show or record. Here’s 10 social media secrets to help you find that social media balance.


If you want more ideas and ways to promote your music on social media, check out this free ebook. You’ll get a ton of social media post ideas and 3 checklists to work through while promoting your music on social media.


1. Listen!

Socializing is, by nature, a two-way exchange. Try holding a conversation with someone with your ears plugged. Social media is talking with your audience! There are other tools out there for talking at an audience. Make it a habit to read comments and @messages. You’d do the same on your personal accounts, wouldn’t you? By listening to your fans you could also get valuable information like what new song they are digging the most or what they liked about your show last night.

2. Leverage online and offline.

There is no one-size-fits-all solution. While some artists, like Alex Day have managed to build their career on one channel, most of us need to find a balance of online and offline. Maybe you leverage Facebook, YouTube, Instagram, and some local shows in your area. The key is to think about how you can send fans from online to offline and visa versa. You need to create a flow.

3. Write posts yourself.

Don’t completely outsource Twitter or Facebook to a third party. Fans can tell the difference. Keep it real and learn. If you have a band, have members sign their posts with their name so fans can get to know everyone’s personality.

4. Be conversational.

On Twitter, make your tweets two-way. If you just make a statement, there’s no where for the conversation to go. Think about how you would approach starting a conversation in real life. Instead of saying “We have a gig tonight at this place,” try “We have a gig tonight at this place. What songs do you guys want us to play?”

5. Be genuine.

Talk about your life and what you believe in, as well as your music and career. Open yourself up, so that people can get to know you. It’s amazing how much interaction you can generate by posting a funny picture of your dog.

6. The 80/20 rule.

So exactly what is the balance between personal/interesting content and marketing content? I don’t like putting a formula to something as spontaneous socializing, but a general rule of thumb is that 80% of your content should be personal, funny, interesting, and entertaining, and 20% should be reserved for marketing pushes. Go beyond 20% and people start ignoring you. Keep it social. Keep it fun.

7. Drive interest.

Just like the flow between social media and the offline experience, you should also create a flow between your social media channels and your website. Your website is the hub of your career online. It’s where you make sales and have more detailed information for fans. Link creatively to your website, so that you give people fun and interesting reasons to visit.

8. Don’t over-invest yourself in every social media platform available.

A lot of musicians I’ve talked to find themselves completely consumed by social media. As a result, they don’t have much time left over for their music. You are only one person and can only do so much. Pick a few social media platforms and really focus on creating strong interaction and engagement on those platforms.

9. Pick platforms that are relevant to your image and brand.

If your target fan is a young teenage girl, Twitter and Instagram are your best bets, as these are the platforms where these girls spend the majority of their time. If you are a improvisational jazz band whose target fan is a forty-year-old working man, Facebook and email would probably be your best bet.

10. Make your channels unique. It’s also a good idea to use each social media channel slightly differently. Give your fans a reason to follow you on all platforms. While you can and should push important information out across all your channels, try to give it a different spin. If your announcing a gig try this approach: Take a picture of yourself in front of the venue and push it out to Instagram and use Facebook to drive engagement, asking fans what songs they want you to play. Get creative!

Want more social media secrets and ways to promote your music? Check out this article next and learn about 6 ways to promote your music.

Photo credit: http://bit.ly/1h7Jdlk

Photo credit: http://bit.ly/1h7Jdlk

Whether you’re just starting out or a superstar, there’s always a barrier stopping you from performing in new places. Maybe you can’t seem to break out of your local music scene, you want to move from regional to national tours, or maybe you’re a US artist unsure of how to make the jump to performing in Canada. Depending on your career level, your resources will differ. Musicians further along may have an agent or a tour manager to help them out. Either way, the formula is the same.

Check out this article written by Jamie Ford from Music GatewayThis is just an excerpt, but you can read the full article over on Cyber PR.

Research

Do your research: look up different cities, the popular small venues and the promoters within. Once you have this information, there is knowledge of who to contact to get a gig. It is likely that if you are from another city that you won’t be offered the best slot of the night… Be patient with this, the promoter may not have heard of you, and may be sceptical about ticket sales so they’re giving you a fair chance, and hey… if you’re good, you’ll probably be invited back with a better slot. Promoters aren’t only useful for gaining a slot at one of their venues, but they also have a good contact list of the city of which they work. If you’re impressive, there’s no doubt that the promoter will spread the word and help you branch out around the area.

Make the most of the trip

When travelling to another city to play a show, make the most of the trip and get yourself heard more than once! Perhaps arrange another show (depending on promoter terms) but there are other avenues to go down other than booking a show at another venue… Play an acoustic set in a record store, busk in the city centre with some CD’s ready to hand out, be imaginative! It may also be useful to think about taking along some merchandise, such as CD’s, badges/stickers and t-shirts etc. This will look professional and make people in the city remember you whilst also making some money!

There are other ways to get your voice heard in the city you’re heading to, again linking back to Research, find all the local radio stations and contact about a possible interview or play of your song whilst you’re in the city. This is great promotion for your act, people become aware of whom you are and may even come down to your show, pleasing the promoter too! The harder you work and the more promotion made, the more the city will want you back after your show. Engage with the audience and make them excited about your music!

Where do you really want to play? What’s stopping you from playing there? 

music copyright

Your copyrights are your business! So it makes sense to take the time to understand how it all works. Unfortunately, “copyright” and “law” tend to have pretty scary connotations. Just hearing the words is often enough to make our heads hurt.

This article from Digital Music News pretty much lays out everything you need to know about your copyrights, publishing, royalties, and licenses in a way that’s easy to understand. Here’s the copyright segment of the article.

I know it’s not the most exciting topic out there, but understanding your rights (and more importantly how you can monetize them) will unlock a lot of income opportunities for you in music. After you finish this article, check out this free ebook to learn how to take those rights and score awesome licensing deals.

We’re also hosting a free licensing webinar covering a surefire way to license your music. You’ll learn how to get your music on music libraries and how to make connections directly with music supervisors. Click here to register for free and choose the date and time that works best for you.

Copyright

As a musician you are a creator.  Whether you’re a composer, lyricist or performing artist, you create works.  These works automatically become copyrighted once they are documented; for example through recording or writing.

Copyright is a form of intellectual property.  The creator becomes the copyright owner.  If there are multiple creators, this right is automatically split equally.  Writers are free to deviate from this equal share through mutual agreement.

The duration of this copyright is generally until 70 years after the death of the last surviving author. It differs in some countries.

Copyright ownership rights give control over who can reproduce, distribute, perform publicly, display and create derivatives of a work. These ownership rights can be fully transferred and assigned to others.  Others can also be granted licenses to use your music, typically in exchange for a payment. These payments are called royalties.

There are two types of musical copyright;

Musical Composition Copyright:

A musical composition is a piece of music, in part or in whole.  The authors are typically the composer (writer of music) and the lyricist (writer of text, in case of lyrics). These authors are the owners of the musical composition copyright.  Typically in equal share, as both the composer and lyricist of a track get assigned 50% of the composition’s copyright, unless they agreed on a different split. This can be done when one party contributed more than the other.

The creators have the exclusive right to determine who can produce copies of their song, for example to create records.  This right can be granted to others by giving out a mechanical license, which is done in exchange for a monetary payment (mechanical royalties).

Whenever a record label or performing artist wants to record a song that they do not own, they have to get a mechanical license from the people that do. Always.

All decisions regarding the composition can only be made when agreed upon by all copyright owners.  As mentioned before, the ownership and control of copyright can be transferred to others.  Generally, songwriters get a specialized third party, namely a publisher, to control and manage their songs.  In exchange, they get a cut of the royalty streams which they help generate with the repertoire.

Writer-publisher splits tend to range between 50%-50% and 70%-30%, depending on the clout of the artist and sometimes even on the relevant country’s regulations.

Sound Recording Copyright:

A sound recording is the actual final recording of a song, a fixation of sound.  It often goes by the name of ‘master’ from the old ‘master tape’ expression.  The authors are the performing artist and record producer, who in essence are therefore the owners.  Producers typically get a small share of the master rights (up to 12.5%). However, recordings are typically made in assignment of record labels, whom have negotiated deals with both the artist and producer in which they transfer ownership of their copyright to the label in exchange for royalty payments.

Also, it’s increasingly more common and easy for performing artists to record independently.  In these cases, the master ownership belongs to just them, or them together with the producer.

Royalty payments to performing artists are called artist royalties.  Royalty payments to producers are called producer royalties.

Now that you know about the two different types of musical copyright, it is important that you grasp the difference between the ‘writers’ of a track and the owners of the actual ‘master recording’.  The composition, made by the writers, is typically represented by a publisher.  The sound recording, made by the performing artist and producer, is typically represented by a label.

To learn more about publishers, royalty calculations, and licenses, check out the full article over on Digital Music News.

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There’s been a lot of success stories on YouTube with artists like Karmin, Psy, and Baauer getting seemingly instant popularity with viral videos. Because of this, there’s a lot of misconceptions about YouTube. It’s not a platform for instant fame, and, like many other aspects of the music industry, requires a good deal of dedication and hard work.

Now, that doesn’t mean that you can’t start a YouTube strategy today! YouTube is one of those platforms that you can make something really great with a limited budget if you take the time to plan and put in the creative effort.

This article was written by Matt Sandler, musician and founder of ChromatikYou can follow him on Twitter @mattdsandler. This is just a short excerpt. You can check out the full article on Hypebot.

1. YOU NEED TO START

Failure isn’t your biggest obstacle to success, it’s not even starting. Most people talk the talk, but never actually walk the walk. You want a great YouTube presence? Start making videos…today.

I know that there’s a tune you can crush. Maybe it’s Classical Gas, maybe it’sTwinkle, Twinkle Little Star. Perhaps 15 seconds of a popular chart? It doesn’t matter. Spend 30 minutes recording and uploading it to YouTube…today.

Start viewing YouTube as a sandbox for playing, performing, and sharing. Not everything you upload to YouTube needs to be perfect or professional quality initially. We’ll get there. But as a relative unknown in the YouTube ecosystem, you’ll want to just get comfortable with the recording and upload process first.

2. BE PROLIFIC, ON A SCHEDULE

One of the YouTube myths I hear all of the time is – “I just need ONE video to strike it big.”

So what do folks do? Pour a tremendous amount of time, effort, and money into producing an incredible video. Cool. Assuming that you rocked and it miraculously went to the front page of Reddit, you now have 100,000 views and a couple hundred subscribers. Now what? Can you replicate that?

The unfortunate reality is that 100,000 views and a couple hundred subscribers doesn’t get you very far in the YouTube ecosystem. Not to mention, with over 100 hours of video uploaded to YouTube every minute, there’s a 1/1,000,000 chance of you achieving that result.

The myth is dangerous because it forces you into an assumption that “if you build, they will come.” Which, as many creatives – from musicians to tech startup founders – learn quickly, just isn’t the case.

So let’s focus on starting small and building a community. Without a miracle, the only replicable way I’ve seen to build a successful YouTube channel is by being prolific and regimented with content production. One of my favorites, Gabe Bondoc – now with 272k subscribers and 48 million views! – was phenomenal at this early on.

 

Do you have a YouTube channel? Check out the New Artist Model YouTube channel for tons of interviews with music industry greats.

 

 

Photo credit: http://bit.ly/1h7Jtka

Photo credit: http://bit.ly/1h7Jtka

Crowdfunding isn’t being talked about as much as when Amanda Palmer ran her famous Kickstarter campaign, but it’s still going strong. It’s still a great way to fund your projects. However, we’ve all learned a few things about the process along the way. Crowdfunding is more than just a funding tool. It’s a way to connect with your fans, build a deeper relationship, and get people interested and buying your music before its even created. Pre-sale and marketing are just as much a part of crowdfunding as funding.

Here are 5 crowdfunding for musician tips that will set your crowdfunding campaign on the right track. These tips come from the CD Baby blog. This is just a short excerpt, but you can check out the full article here.

1. Build your crowd and then fund: Although there is a discovery element to most crowdfunding platforms, you’re gonna end up very disappointed if you launch a campaign without an existing fanbase.

2. The number isn’t as important as loyalty: If you buy followers or email subscribers, it doesn’t mean they’re gonna buy your crap. You don’t need a huge fanbase to run a successful campaign; you just need an active group of loyal fans, the kind you earn one at a time and interact with regularly.

3. Give your fans an experience: You’re not just selling downloads and t-shirts. You are including your fans in the creative journey. More on this in the next section…

4. Over plan for the fulfillment process: Make sure to get all the pertinent information you’ll need when fulfilling all the orders, rewards, perks and exclusives you’re offering. One of the most commonly overlooked pieces of information is the size preference for t-shirts. But also, make sure not to offer the house concert option to people in Thailand if you’re not going to be able to follow through.

5. Keep updating after you hit your goal: There is often a gap between when all the money is collected and when the final product is released. Don’t leave your fans hanging like a prom date that might not show up. They spent a lot of money on that dress. Make sure they know you’re still taking them to the dance. Keep them updated as to your progress.

There are a lot of great crowdfunding tools out there, but one that stands out for musicians is Pledge Music. Because the platform is specifically focused on musicians, they have a lot of tools in place to help you keep on track and follow the tips outlined above. Here are some stats from Pledge Music:

* 22% of PledgeMusic site traffic comes from fans sharing pledges-only updates.

* 75% of pledgers contribute to a campaign without knowing the band personally. Ergo, they are the email subscribers, Facebook fans, Twitter followers, etc.

* The average pledge is $55-$70.

* 37% of pledges are over $250.

* 37% of the income comes after the 30-60 day campaign on other platforms would have ended.

* PledgeMusic boasts an 86% success rate of reaching funding targets.

* On average it takes 17 pledges-only updates to hit your financial goal.

If you want to learn more about crowdfunding, CD Baby has a free guide available.

Top 10 strategies for indie musicians

Photo credit: http://bit.ly/1dCOr9T

One of the best ways to grow is to look at what’s worked for other indie musicians and adapt it to your own career. I’ve compiled 10 great strategies with 10 real examples to get you going. A lot of musicians I’ve talked to think they can’t start making strategies to move their career forward until they’re making money, until they take some business classes, or until they get a manager. The coolest thing about these strategies is that you can start using them TODAY.

To learn more strategies that you can be applying to your music career right now, signup to get our most popular ebook, Hack the Music Business for free

Here’s strategies 6-10. (You can find part 1 right here.)

6. Find Your Niche as an Indie Musician

The best way to get a really dedicated fan base is to start small. Start local and move up from there. Just focus on your town or city and build up a strong following. Stay after your gigs to get to know your fans. Give them something really valuable and unique. Once you’ve conquered your local scene, move on to the next city. Its a long process, but in the end you’ll have a lot of people who are very excited about your music.

In the same way, you should really focus in on a niche. This can be anything you want – a genre, a attitude, a belief. Aligning with a niche creates the opportunity for a connection – chances are there’s a lot of other people out there who are just as excited about that niche as you are!

Eileen Quinn, is a songwriter, indie musician, and sailing enthusiast who combines her two passions into one by writing sailing songs. She targeted a market that isn’t already saturated with music – the sailing market – and was able to really be the star. It may seem like she limited themselves in terms of audience, but in the mainstream music industry they would have been just another artist. In their specific niche, however she was able to really stand out!

7. Get Your Fans Talking

As an indie musician today, you’re most likely in charge of your own marketing. Music promotion can seem like a completely daunting task if its just you trying to get the word out, but you actually have a whole team of marketers just waiting to share your music – your fans!

With the constant presence of social media and the internet, most music fans today are bombarded with more information than they can possibly process. As a result, most music fans look to recommendations from trusted sources for new music. These trusted sources could be a good music blog but more times than not it comes from a friend.

The Wild Feathers were a group of indie musicians out of Nashville, TN. In the week leading up to the release of their self-titled debut album, The Wild Feathers made the album available early at their live shows. On top of that, the band gave their concert-goers a little surprize. Every album sold included two CDs – one to keep and one to share with a friend. (Source) By selling the album early they are specifically targeting their superfans – the ones who would travel hours just to get their hands on the album before everyone else. Because they are so passionate about the music, superfans are also most likely to tell their friends about The Wild Feathers. Giving them an extra CD to do just that really empowered their superfans to share.

8. Develop a Brand Strategy

“Branding” and “artist image” aren’t new concepts at all. Since the beginning of music artists have been defined by genre and personality attributes. Especially today, there are so many people out there trying to make it as a musician that you really need to consider why people would buy your album or go to your show instead of someone else’s.

There are two common approaches when it comes to defining a brand. Some indie musicians like to list every single genre they draw influence from. On the other end of the spectrum, some artists are afraid to even approach the task of labeling themselves. No brand is just as bad as a confusing one.

You don’t have to confine your brand to just musical style. Weave in elements of your personality, your beliefs, and your attitudes. Before  Sum 41 made it big, they had a hard time getting a record deal because many labels thought they were just another Blink 182 imitation band. The labels only heard one dimension of the band – their sound. It was their image, personality and attitude that really set them apart and got them the deal in the end. The band took camcorder footage of them goofing around and edited it into an audio-visual EPK. The resulting seven-minute hilarious video showed the labels that they were more than just punk music. They were characters and they were very good at projecting their character through media.

9. Find a Balance Between Free and Paid Content

Your music is valuable, and you can ask people to pay for your music in a variety of ways! Remember that money isn’t the only form of payment that has value. Information can be just as valuable or more than cash in many instances. Free music is one of the most effective ways to grow your fanbase. Even big-time musicians like Radiohead and Trent Reznor have used free music to their advantage. The key is to have a reason for free.

When trying to navigate the realm of paid content don’t let yourself be restricted to the typical music products like the CD and tshirt. Services like BandPage Experiences allow you to sell unique products and experiences to your fans. The sky’s the limit, and the more personal the products and experiences, the better. Rock Camp used a BandPage Experience to host a contest, allowing guitarists to purchase entries to win a spot at the Ultimate Musician’s Camp. Anberlin used a BandPage Experience to sell all access passes to their tours.

10. React to Opportunity

In music, opportunities pop up when you least expect them, and it’s your job to be ready! These opportunities could be anything from a pick up gig, to a publishing deal to a chance to collaborate with a local musician. Either way, the indie musicians that can react quickly are the ones who succeed. While you want to take the time to weigh your options, remember that overthinking an opportunity can be just as bad as under thinking. There comes a point where you need to just decide to take the leap or not!

Amanda Palmer made $11k in two hours by jumping on an opportunity. (Source) Palmer was tweeting with her followers about how she was once again alone on her computer on a Friday night. Fans joined in the conversation and a group was quickly formed – “The Losers of Friday Night on their Computers.” Amanda Palmer created the hashtag #LOFNOTC and thousands joined the conversation. When a fan suggested a t-shirt be made for the group Palmer ran with the idea, sketched out a quick shirt design and threw up a website that night. The shirts were available for $25 and two hours later Palmer had made $11,000!