Little by little news emerges as different artists and companies try new approaches to music and the music business. Not all succeed, but some do, and they point the way towards the future of music. For example:
Samsons, a Jakarta based band have sold over 2 million ringback tones in Indonesia and Malaysia.
Ok Go made history with their homemade video for "Here it Goes Again" on YouTube with over 10 million views – with over 1 million in the first week.
It won’t be long before artists can successfully leverage word of mouth, by uploading their music or videos
to Web sites and by building their own bottom-up franchise and customer base, without the help of the old guard label infrastructure.
Here is an article on the subject and an interesting read.