It is great to see successful artists rally around causes bigger than declining record sales or online piracy. The Green Music Group, founded by Guster’s Adam Gardner and his wife, environmentalist Lauren Sullivan along with Sheryl Crow, Willy Nelson, Dave Matthews Band, Bare Naked Ladies, Linkin Park and Bonnie Raitt and others is organizing to bring about widespread environmental change within the music industry and around the globe.
The newly formed coalition is focused on transforming the music business’s environmental practices in the areas of:
GMG is a large-scale, high-profile environmental coalition of musicians, industry leaders and music fans using our collective power to bring about widespread environmental change within the music industry and around the globe.
Leading by example, Green Music Group facilitates large-scale greening of the music community, and magnifies the work of national nonprofits, all while building a vibrant community committed to environmental action.
The broad support of our founding members paired with their leadership as environmental stewards enables GMG to inspire millions to action by:
1. Creating an engaging online community of musicians, music industry leaders, and music fans all committed to addressing our greatest environmental concerns.
2. Facilitating large-scale greening of the music community through touring, venue, and label standards, resource development, green grants mentoring, and viral video and public service campaigns.
3. Providing environmental nonprofits with a megaphone for their cause, allowing them to expand their reach and support base.
4. Creating a sustainable green music guild to support and inform the efforts of the music community and position leaders in the music industry as voices for change, working to shine a light on the most pressing environmental issues of our time.
I personally plan on getting involved in this and bringing Berklee along with me into the project. We already run a very environmentally friendly online music school that avoids many of the traditional and costly expenses such as buildings, heat, transportation, and lodging involved in face-to-face schools.
I am hoping to encourage the Green Music Group to explore alternative experiences to touring such as online shows, virtual studio sessions and other ideas that can cut the costs and waste out of touring while still preserving a great experience for fans and artists alike.