Boost Facebook engagement and get more attention for your music
With organic reach declining as a result of more content being shared, Facebook is largely becoming a pay to play platform.
While this makes it harder to reach your fans without using advertising, don’t be too quick to give up on Facebook as a marketing channel for your music. Facebook is the most popular social network, with nearly 2 billion users, and it’s still possible to increase the effectiveness of your Facebook page by focusing on engagement.
Here are 5 things you can do to boost Facebook engagement.
Show Your Personality
People relate to other people. That’s a simple fact. (And a big reason why major brands have a hard time relating to an audience on a deeper level)
So when you post, try to talk in your own voice. This may be challenging at first as you get used to communicating through short social updates, but it will become more natural the more you work at it.
As a simple way to check yourself, try actually reading out your posts and asking yourself objectively, “Is this something I would actually say?”
And don’t be afraid to be polarizing! A lot of people lose their voice and are afraid to speak their mind on the internet for fear of rejection. Now, I’m not saying you have to take major stands on big world issues, but let the little quirks in your personality show.
So maybe you’re a punk rocker with rebellious, high energy, anti-establishment views. Or maybe you’re a singer-songwriter who’s also really into geek culture. Don’t be afraid to let that out on social media from time to time.
Some people may not get where you’re coming from, but some will! And that connection that goes beyond just the music is what will help solidify the artist-fan relationship.
If you want some ideas for what to post to Facebook and other social media platforms, download this free ebook: How to Promote Your Music: With 3 Social Media Checklists
Asking questions and using fill in the blank posts (or even funny Mad-libs style posts) are great ways to get people to up your Facebook engagement.
Why does this work? For the most part, a direct question elicits a response much more than a statement.
I’ve noticed myself that when I post questions on my own Facebook page, friends and followers of New Artist Model are more likely to like and respond to it, often with a great amount of detail, which leads to even more responses.
Here are some questions and fill in the blank posts you can try that could be easily adapted to any audience
- Looking for some inspiration – What songs are you digging right now?
- Which t-shirt design do you like best?
- We’re ordering pizza from the tour bus. Topping suggestions?
Not only will questions drive engagement, but you can get a better idea of what your fans interests are so you can more effectively promote your music.
Share Engaging Photos (and Videos)
Photos and videos are the most shared type of content on Facebook and are a great way to tell stories in a quick and powerful way.
If you have songs with inspirational lyrics, try creating a nice looking photo with pieces of your lyrics using a service like Canva, and insert your logo at the bottom so those who see the photo and don’t already follow you are exposed to your brand.
Here are some other ideas:
- Share photos of your gear, pedal board, drum set up, or home studio with some information so fans can re-create your sound.
- Create a short video explaining the meaning behind a song’s lyrics (remember to add subtitles)
- Share a photo of a lyric sheet, lead sheet, or Pro Tools file you’re working on.
Use Your Fans’ Content
Social media is all about multi-directional communication. Many larger artists post on social media and let their followers respond to them, but don’t engage with those who took the time to respond.
If your fans take the time to share a tattoo, painting, or cover of one of your songs to your Facebook page, reshare it with your fans. It’s a great way to show appreciation to your biggest fans.
Not only that, but the excitement you give your biggest fans by sharing their content with other fans can drive valuable word of mouth.
There are a few things you can do to encourage your fans to post shareable content on social media. Encourage them to post photos from gigs, remixes of your songs, or covers and tag you. Maybe make it a regular thing (like “Fan Feature Friday”).
Post More Frequently by Scheduling Your Posts
When it comes to Facebook, scheduling your posts in advance can be a valuable way to continually engage your fans without staying on Facebook all day.
Tools like Hootsuite and Buffer let you schedule posts in advance. This means that with a little bit of work at the beginning of the week or day, you can continue to provide posts throughout the day for your fans to engage with.
Now, it’s important that you don’t rely too heavily on these social media management tools. Social media is dynamic and it happens in real time, so make sure you block out a little bit of time every day to respond to comments and post live.
Where to Go From Here?
There are a lot more resources available for you at the New Artist Model blog. For example, if you want to self release an album, this will help you get started. If you want help with Instagram for music, this post may be very helpful.
The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success.
Check out the Music Business Accelerator (MBA) a new program that will help you plan your music projects, promote your music and create a sustainable career.