There’s been a lot of success stories on YouTube with artists like Karmin, Psy, and Baauer getting seemingly instant popularity with viral videos. Because of this, there’s a lot of misconceptions about YouTube. It’s not a platform for instant fame, and, like many other aspects of the music industry, requires a good deal of dedication and hard work.
Now, that doesn’t mean that you can’t start a YouTube strategy today! YouTube is one of those platforms that you can make something really great with a limited budget if you take the time to plan and put in the creative effort.
1. YOU NEED TO START
Failure isn’t your biggest obstacle to success, it’s not even starting. Most people talk the talk, but never actually walk the walk. You want a great YouTube presence? Start making videos…today.
I know that there’s a tune you can crush. Maybe it’s Classical Gas, maybe it’sTwinkle, Twinkle Little Star. Perhaps 15 seconds of a popular chart? It doesn’t matter. Spend 30 minutes recording and uploading it to YouTube…today.
Start viewing YouTube as a sandbox for playing, performing, and sharing. Not everything you upload to YouTube needs to be perfect or professional quality initially. We’ll get there. But as a relative unknown in the YouTube ecosystem, you’ll want to just get comfortable with the recording and upload process first.
2. BE PROLIFIC, ON A SCHEDULE
One of the YouTube myths I hear all of the time is – “I just need ONE video to strike it big.”
So what do folks do? Pour a tremendous amount of time, effort, and money into producing an incredible video. Cool. Assuming that you rocked and it miraculously went to the front page of Reddit, you now have 100,000 views and a couple hundred subscribers. Now what? Can you replicate that?
The unfortunate reality is that 100,000 views and a couple hundred subscribers doesn’t get you very far in the YouTube ecosystem. Not to mention, with over 100 hours of video uploaded to YouTube every minute, there’s a 1/1,000,000 chance of you achieving that result.
The myth is dangerous because it forces you into an assumption that “if you build, they will come.” Which, as many creatives – from musicians to tech startup founders – learn quickly, just isn’t the case.
So let’s focus on starting small and building a community. Without a miracle, the only replicable way I’ve seen to build a successful YouTube channel is by being prolific and regimented with content production. One of my favorites, Gabe Bondoc – now with 272k subscribers and 48 million views! – was phenomenal at this early on.
Do you have a YouTube channel? Check out the New Artist Model YouTube channel for tons of interviews with music industry greats.