There are A LOT of social media platforms out there, and each requires a unique approach to posting. Different platforms cater to different target demographics and, as a result, the most effective time to post will vary. For example, Pinterest draws primarily women, Instagram has a large teen user base, and Linked In caters to working professionals.
As a musician you shouldn’t be on every platform. Instead, pick a few that fit with the demographics of your fan base and get really good with those. If you want to be really successful on social media, don’t just blindly post. Look to see what kinds of posts get the most engagement and what times perform better and use that information to make your future posts better.
To get you started, here’s an infographic detailing what to post and when to post it on 9 popular social media channels. This infographic was originally posted here.