Image via Paul Katcher on Flickr
There are a ton of music strategies out there that will help you grow your fanbase, get more gigs, sell more music, sell more merch, and grow your social media following. I’ve even shared a lot of them on this blog. However, I know a lot of people get frustrated when these music strategies don’t result in the amount of growth and progress as they expect.
The truth is, most of these music strategies just cover the first few steps. Using great hashtags, posting regularly, releasing great content, and following relevant people on Twitter and Instagram will definitely grow your following. But if you’re not converting those followers to email subscribers or driving them to your website you may have a hard time making more money.
Adding a clickable cover photo to your Facebook page that links to your email collection page will certainly grow your email list. But it’s only the first step. An email list is just a number unless you follow through, send relevant emails, and drive those subscribers to take action and purchase your music, merch, or tickets.
In the same way, collaborating with other musicians and bands to get gigs in new venues and cities will certainly get you in front of a new audience, but if you don’t find some way to connect with those people online via email or social media, they may never hear from you again.
Releasing awesome YouTube covers and drawing in a huge audience from organic search is great. But even if your video goes viral and gets millions and millions of views, it’s not worth much unless you use the video to funnel those viewers to connect with you on social media, via email, or buy your music. After all, they could just click off and never find you or your music again.
As you can see, it’s all connected. Your live performances, your social media growth, your email list, your music sales – it all funnels into and loops back to one another.
I want you to start thinking of all the different aspects in your music career as a seamless flow rather than a bunch of unconnected music strategies.
Avoid thinking, “If I get more followers on social media I’ll be successful,” or “If I work on writing better emails I’ll be successful.”
If you want to be successful, you need to think about the flow between all these different strategies. “How can I get more gigs,” funnels into “how can I grow my following on social media,” which funnels into “how can I drive more traffic to my website,” which funnels into “how can I grow my email list,” which funnels into “what can I send my email list to drive sales,” which funnels into “what products can I offer my fans.”
It’s not a strategy, it’s a process. I recently created a social media guide that covers this same concept, but focuses on promoting your music in the online world. In the guide, we go through the flow from fanbase growth to making sales. If you’re interested, I’m giving this How to Promote Your Music guide away for free. You can download it here.