For the industry, the best news about the Supreme Court ruling is that both music and technology companies can move forward with a clearer understanding of what the rules are. It is time to get to work. There is a fantastic opportunity for all parties to come to the table and establish some standards and bang out a digital music license that embraces the new technologies and allows the legitimate market to grow. If the music companies continue with their strategy of scorched earth litigation and refusing to work with the P2P companies, they will miss the chance to negotiate a forward looking license, without congressional intervention.
While the music companies may feel that they won a tremendous victory, the reality is that their customers are turning away in droves. The day after the decision there were more than 5 million people online trading files. If the music companies do not provide an authorized way for people to get music the way they want to, music fans will simply continue to get the music for free. People need to realize the immense monetary and political power of the entertainment industry and fight back against inflated prices, limited distribution and being told what they can and can’t do with their music. As a music consumer you should demand that the music industry stop suing their own customers and come to the table and negotiate a digital license for music that embraces the new realities of the digital marketplace.