If you want to get your music to your fans, you need to know how they consume music. This infographic below, from Mashable, lays out some general music consumption facts.
It’s important to know how most people consume music so you stay up to date, but you should also look at your specific fan base. If you are targeting an older demographic, you may want to release a physical CD as that format is most accessible to your fan base. If, on the other hand, you’re targeting teens, you could get away with only releasing digital. In the same way, if you have a younger fan base, social sites like YouTube are very important to you. An older demographic may prefer keeping in touch via email and discovering music via online magazines and blogs.
Today, figure out who your fans are and how they consume music.