Twitter is a very powerful resource for fan engagement, but it is often misunderstood, and therefore underutilized by musicians and bands. Many will ask questions like “How much information can I really get across in 140 characters? Is it really worth it?” Additionally, it can be time consuming enough to manage a musician presence on multiple platforms, not to mention learning how to most effectively use each one.
It is, however, in your best interest to really get a good understanding of a few different social media platforms like Twitter. That’s not to say that you should be on every platform out there – choose the ones that most suit you, your music, and your brand. Remember that different platforms offer different ways to connect with fans and your content of Facebook will be different from your content on Twitter.
To help you use your Twitter account more effectively to engage and interact with your fans, here’s some tips on Twitter for musicians:
1. Be consistent. Whether you tweet once a day or once an hour, stick with your schedule for a little while and you’ll see your retweets and follows increasing.
2. Share other peoples’ content. There’s an unwritten rule in the Twitter world: you share my content, I’ll share yours. By retweeting, you’re earning karmic points and increasing your chances that you’ll get followed back. Plus, if it’s interesting content, your followers will want to see it too! Tell your fans about some other great bands. Hype their shows and releases. Link to other folks’ blog articles and YouTube videos.
3. Don’t autopost everything. There are tools you can use to post a single update to multiple social profiles — Facebook, Pinterest, Twitter, etc. — with the push of a button. But people who follow you on every platform want to get a unique experience in each place. So while it’s ok to use the autopost method occasionally, try to give your Twitter audience a little something different than they’d get on Facebook.
4. Pretend the whole world is watching. Unless you have a private/protected profile, everything you tweet is public. Don’t write something you’ll be ashamed of later.
5. Interact! You can’t just tweet “listen to my new song” every couple hours and expect to see your number of Twitter followers growing. You have to be more interesting than a simple advertisement for your music. Here’s few things you can try instead:
* Share exciting news about your musical life.
* Let your fans go behind the scenes on a tour or recording project.
*Reply to those folks you’re following.
* Join existing conversations.
Be useful to others first. Then you can expect your followers to help promote your music.
6. Write longer tweets. Internet marketers like to tell you to keep things short. But a tweet is only 140 characters, so it’s one of the few cases online where you actually benefit from using all the space you’re allotted. Also, some data shows that longer tweets get more clicks.