Here is another presentation by my co-author Gerd Leonhard on “The Future”. It is a little long (63 mins) but very interesting and inspiring. Anyone seeking to understand how to make money in the face of free music should watch this very carefully, and learn.
Learn about what is in store for the future of the music industry. What strategies will remain relevant? What technologies will be available? There will be change in the future, so it’s your job to adapt to that change.