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Grow your fanbase on Twitter

Photo credit: http://bit.ly/1amtI8U

Twitter can be an extremely valuable tool in your music career. However, it can sometimes feel like no one is listening despite there being hundreds of thousand of people on Twitter everyday. Andrew Muller (@TheRealMusicianruns Twitter campaigns for musicians and has a good idea of what works and what doesn’t. He gives some great tips for upping your Twitter game. Here’s a short excerpt from his article. To see all four tips head over to Cyber PR.

Custom background/header/profile image (with photoshop templates)

I can’t tell you how often a band is ready to run a promotional campaign on Twitter, but hasn’t even bothered to create custom graphics for their Twitter page yet. It’s a very simple task, so it always tends to blow me away when I see this.

If you don’t have any of your own ideas, here are some I’ll give you to get you started. If you do have your own ideas, feel free to let those surpass my recommendations.

For your profile photo, I would recommend choosing a picture of your band. Sometimes an album cover or a piece of art you have can be appropriate too. The photo can be up to 2mb in size.

For your header image, create a graphic that’s 1252×626 in size. It can be an album cover, a picture of your band, or maybe even just a background from your album slip. Do your best to make it a cohesive image that fits in with the rest of your band image.

For your main background, I have a special treat for you. Take a look at the Twitter account for “Every Time I Die”. Their background image is a perfect example of professional design, and you can achieve a very similar effect with minimal graphic design skills.

If you follow this link, you can download a photoshop file I’ve prepared for you.

All you need to do is fill in the blanks to get a professional background image. You do need to own a copy of photoshop, or at least know someone who does, but it should save you a lot of legwork when designing your own Twitter background.

With those 3 elements in place, you should be good to go as far as the “look and feel” of your Twitter page goes.

Tweet @ people

Twitter is meant to be a dialogue between you and your fans, so you need to consistently be talking to people.

Using the @ symbol when you reference someone is a great way to show on your public Twitter profile that you’re talking with people. When someone shows up to your Twitter page and sees that you are actively talking with people, they’re much more likely to follow you.

How do you use Twitter? Share in the comments below.

Email marketing and social media are two great tools every musician can use. Email still converts more than social media, and social media is a great way to reach a potentially huge audience. But that doesn’t mean you should abandon one or the other. Use both tools together and take advantage of their unique strengths.

How does your approach to email marketing differ from your approach to social media?

Thanks to Media Bistro for this great infographic.

email-vs-social-media-marketing

Using social media for professional and business purposes can be hard to get a hang of. More likely than not, followers of your band or business are not going to want to hear about what you had for breakfast or some personal drama going on in your life. That being said, if used correctly social media can help you engage with your fans or followers and create a stronger relationship. 

Here’s five social media tips to help you get more out of your time online.

1. Produce quality content

If you want to make your mark on social media, first and foremost you should provide quality content. “Content is twofold,” says Mari Smith, a social-media marketing expert and author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web (Wiley, 2011). “It’s generating your own, [being] a thought leader. The other element is what I call OPC — other people’s content — and not being afraid to share that.”

One man who successfully balances both elements is entrepreneur, investor and author Guy Kawasaki. “He’s a self-professed ‘firehose of content,’ ” says Smith. “He has a way of creating a nice blend of other people’s content as well as his own thoughts and opinions.” Not only that, but according to his Twitter bio, Kawasaki repeats every tweet four times in order to reach all time zones.

Quantity is not the same as quality, of course, but what is remarkable about Kawasaki, says Smith, is “his masterful ability to curate such volume. I could skim through his tweets and probably find a few things every day that I could pass on to my followers.”

To find out the four other tips, see the full article at Entrepreneur.com.