Twitter can be an extremely valuable tool in your music career. However, it can sometimes feel like no one is listening despite there being hundreds of thousand of people on Twitter everyday. Andrew Muller (@TheRealMusician) runs Twitter campaigns for musicians and has a good idea of what works and what doesn’t. He gives some great tips for upping your Twitter game. Here’s a short excerpt from his article. To see all four tips head over to Cyber PR.
Custom background/header/profile image (with photoshop templates)
I can’t tell you how often a band is ready to run a promotional campaign on Twitter, but hasn’t even bothered to create custom graphics for their Twitter page yet. It’s a very simple task, so it always tends to blow me away when I see this.
If you don’t have any of your own ideas, here are some I’ll give you to get you started. If you do have your own ideas, feel free to let those surpass my recommendations.
For your profile photo, I would recommend choosing a picture of your band. Sometimes an album cover or a piece of art you have can be appropriate too. The photo can be up to 2mb in size.
For your header image, create a graphic that’s 1252×626 in size. It can be an album cover, a picture of your band, or maybe even just a background from your album slip. Do your best to make it a cohesive image that fits in with the rest of your band image.
For your main background, I have a special treat for you. Take a look at the Twitter account for “Every Time I Die”. Their background image is a perfect example of professional design, and you can achieve a very similar effect with minimal graphic design skills.
If you follow this link, you can download a photoshop file I’ve prepared for you.
All you need to do is fill in the blanks to get a professional background image. You do need to own a copy of photoshop, or at least know someone who does, but it should save you a lot of legwork when designing your own Twitter background.
With those 3 elements in place, you should be good to go as far as the “look and feel” of your Twitter page goes.
Tweet @ people
Twitter is meant to be a dialogue between you and your fans, so you need to consistently be talking to people.
Using the @ symbol when you reference someone is a great way to show on your public Twitter profile that you’re talking with people. When someone shows up to your Twitter page and sees that you are actively talking with people, they’re much more likely to follow you.