Musicians: Here’s How to Sell More Music with Facebook Live

How to sell more music with facebook live

Facebook Live videos are getting a lot of attention recently. And with good reason – right now they are at the top of the algorithm in terms of reach and engagement. In other words, Facebook prioritizes live videos in the newsfeed.

There are a ton of articles out there explaining how to use Facebook live, so today I want to dive in a little deeper and discuss how you as an indie musician can sell more music with Facebook Live. Because that’s what we’re all aiming for, right? 🙂

There’s no direct “buy” button that will let you sell through Facebook live videos, BUT you can use Lives as a tool to drive fans to support you financially. Let’s take a look.

Take Donations During Facebook Live Events

One of the most direct ways to make money through a Facebook Live is with a little “tip jar.” This is just a link to some place where fans can donate some amount of money while they’re watching the live video.

So how do you set this up? First you need some way to accept donation payments. This is different from a typical store where fans trade money for some physical or digital product. Instead, fans will be giving you “tips” simply because they want to be able to support you or to show their appreciation for the awesome Live you’re doing.

It’s pretty easy to set up a donate button or link via PayPal. Just head over to your “Tools” tab and select “All Tools” to see your full suite. From there, choose “PayPal Buttons” and pick the “Donate” button option. You’ll be able to customize your button and donation experience and in the end you’ll have code that you can add to your website and a link that will let you send fans straight to the donation page.

That said, there are other services like Ko-Fi that have a similar function.

Donation Best Practices

Of course, having a donate link and actually getting a decent amount of donations are two different things, so let’s go through some best practices that will help you make the most of this virtual tip jar.

  1. Write up a description of your live video before you start. Ideally this should tell fans what you’re doing or what the live video is all about. Create a shortened link if necessary and place the link to your tip jar right in the description of the Live video. Some people also post the link in the first comment as well.
  2. If you want to use a virtual tip jar during your Facebook Live sessions, I always suggest keeping the donation open ended (you have this option in PayPal when setting up your button) – in other words you should let your fans decide how much they want to support you. There’s always the chance that a fan may want to put in $10, $20, or even $100 (yes, it’s happened before), and if you limit them to $5, you’re limiting your own earning potential.
  3. Let fans know the tip jar is there. You don’t need to be obnoxious about it or overly promotional, but something as simple as saying, “Hey if you guys are enjoying the performance you can click the link in the description and give me a tip,” can be very effective. Don’t beg, just call it out a few times during the live.
  4. Give an incentive for tips. If you don’t feel comfortable asking for tips, do something to give back. Something as simple as thanking fans by name can make everything feel a lot more authentic (set up a notification that will alert you every time someone donates so you can thank them in real time). Other musicians will even do something special for people who donate like taking a song request.

Of course, live videos are just one piece of the social media world. If you want ideas of what to post on social media day to day, check out our free How to Promote Your Music ebook. It includes 3 social media checklists with a TON of post ideas that you can use to promote your music and engage with your fans. Click here to download it for free.

Use Facebook Live Videos to Promote Other Products

Whenever you have something new and cool available, it’s really easy to do a Live video to promote it. In addition to getting more visibility in Facebook’s algorithm (aka: more fans will see it), it also allows you to show fans just how excited you are which can make announcing new products, music, or tours a lot more genuine and authentic. Here are some ideas:

  1. Do a Live on the day your album drops to play through all the songs. Include a link to your store where fans can buy and download the album. In between songs, take some questions from your fans so you have a chance to tell the stories behind your album.
  2. Give Facebook Live viewers a special discount. Set up a secret coupon code that you only share during your Live session. That way, fans feel like they’re part of an exclusive and special group. Plus, there’s nothing like a discount to incentivize a purchase. This could be a discount off your album or merch, or even a code that will get them an extra sticker or pin for free.


If you have a large enough following, sponsored live events can be another way to bring in some income. In other words, a company would give you money in exchange for mentions and reviews in your live videos.

You see sponsored content a lot in the YouTube space, but some companies are making the jump to sponsor live videos as well since they get so much visibility.

Attracting sponsors is going to be a combination of building an engaged audience, releasing great content, and networking your way to potential sponsors.

Sponsors are looking for an engaged and targeted audience to put their product or service in front of. So the first step is always building your fanbase.

Here’s an example. Let’s say you use a certain pedal all the time and it’s genuinely something you love. Make some videos and posts about it. Maybe it’s an in-depth video review you post on Facebook. Maybe it’s a tutorial on how to get a certain sound. Or maybe you just share photos of your set up. Tag the company to hopefully get on their radar. Some companies may reach out to you if they see you’re already using and posting about their products, but it’s also something you should be working on the networking side as well. Do you know anyone who knows someone in that company?

Sell More Music with Facebook Live

Hopefully that gave you some ideas of ways you can use Facebook live to promote your music and engage with your audience. While Facebook Live has been around for a little while already, it’s still evolving and new ways to use the platform are popping up everyday. So don’t be afraid to experiment and see what works best for you and your audience!

How to Sell More Music with Landing Pages

How to sell more music with landing pages

Today I want to talk to you about selling more music. (Or merch… Or tickets.) More specifically, I want to key you in on one of the most effective ways to get fans to take that next step and support you. Surprisingly enough, this tool is extremely under-utilized by musicians…  

What is this powerful marketing tool? The landing page.

Granted, landing pages are only one part of your music promotion strategy. If you want to see how all your social media, email list, website, and store all work together to help you grow your fanbase and sell more music, download this free ebook and get 3 social media checklists.

What is a Landing Page?

We talked about using landing pages to grow your email list here, but there are plenty of other awesome ways to use landing pages.

In short, a landing page is a page on your website with a specific purpose – usually to prompt your fans to take some further action like buying your music, entering a contest, or signing up for your email list. If your fan chooses to follow through, it’s considered a “conversion” in marketing-speak.

These landing pages are simple, focused, and free of distractions. In fact, the best landing pages don’t even have a navigation or any links other than a big button.

Why? Well there’s a bit of psychology at play here. Think about your own browsing tendencies. If you’re on a page and you can see a social media feed with cool posts from Instagram and Facebook and a link to an interesting blog post, how likely are you to get distracted and click off to something else? (I know I would.)

Even if you have focus of steel, attention overload is a real thing. So, the more you can limit distraction, the more conversions you will get.

You can have as many landing pages as you’d like (and we’ll talk about all the different ways you can use them in just a minute). The key is to make sure each has a single, very specific purpose.

Once created, you can link to them from social media, a blog post, or an email.

How to Create a Landing Page?

You don’t need anything special to actually create your landing pages, though there are plenty of tools and services out there.

At the most basic level, you can simply create your own landing page with whatever website platform you use. (Think WordPress, Bandzoogle, Square, Wix, etc.)

Create a new page, give it a short, memorable URL like “,” and you’re good to go.

On that page, simply add an email optin form and some text telling fans exactly what they get for signing up. (Here are instructions to create embeddable forms with Mailchimp.)

Other services like LeadPages and Sumo are specifically designed to help you create amazing landing pages. BUT, I always suggest that you start creating landing pages and growing your email list NOW with the tools you have available rather than waiting until you can afford this or that software.

3 Types of Landing Pages

Different types of landing pages serve different purposes (and can look extremely different as well).

Always start by determining the purpose of your landing page.

  • Do you want to sell something?
  • Are you trying to sell a low-priced item or a high-priced item?
  • Do you want fans to opt into something (like an email list or a contest)?

Once you figure that out, you can start putting your page together. So now, let’s go through a few of the most common types of landing pages, how you can create them, and how to use them.

1. Email Signup Landing Page

You probably guessed it, but this type of landing page is used to grow your email list. And it’s probably the one you’ll use most often (so read through this section a few times to let it sink in if you have to).

Most of these landing pages will ask for an email address, but you can capture other information as well. Like a first name (so you can personalize the emails you send). Or a zip code (so you can send them emails about gigs in their area).

Essentially, you’re goal is to get these fans on your email list so you can contact them.

Most email signup landing pages will literally just have an image, a bit of text, an email signup form, and a submit button. The text on the page should tell your fans exactly what they’ll get for signing up.

It’s best to offer something free as an incentive for opting in. Almost like a trade.

As an example, you could offer a discount on merch for all fans who opt in to get notified when you’re touring through their area.

Some other things you can trade for an email address are:

The key of course, is to make sure that what you’re offering resonates with your fans. Every fanbase is a little different. That means what your fans consider “valuable” may be completely different from another band’s fanbase. If you’re not sure, test some things out and see what works best.

2. Microsites

A microsite is exactly what it sounds like – a miniature website that lives on your domain. These pages are much longer than an email signup page and are usually used to sell something.

As a musician, you could create a microsite landing page for your new album. Create a URL like “” (obviously use your band name and the album name). Use it to tell the story of the creation of the album with text, videos, and photos. Link to a place where fans can buy or pre-order the album and also link some higher end bundles with signed merch and other exclusives.

You can link fans directly to this microsite from social media and email. All the cool information on your microsite can get fans more emotionally invested in your album and more willing to buy.

3. Long Form Landing Pages

A long form landing page is usually a very long page with a lot of text explaining to your fans exactly what it is you are offering. Dispersed throughout the text should be call to actions.

This may not be the most common landing page, but it can serve a purpose – typically for things that require a bit more explanation to convince fans to convert.

As an example, a long form landing page would be a great option for a page that calls potential house concert hosts.

For many fans, hosting a house concert is completely new. That means they will be hesitant to volunteer up their personal space unless they know all the details.

To make the process easier for your fans, you could create a long form landing page that includes everything they need to know about hosting a house concert. Include details like how many guests they will need to RSVP, how big their space needs to be, if they need any kind of equipment, chairs, tables, or lights, a suggested concert schedule, and photos and testimonials from past house concerts. Include links to a form where fans can volunteer.

Landing Page or Home Page?

Can your website’s home page be a landing page? The answer is yes and no.

Yes, you can make your site’s home page into a landing page. BUT it’s probably best to keep it as a temporary thing. (Remember, landing pages typically have no navigation, so your fans won’t be able to get to any other pages on your site.)

If you’re trying to hype up your new album, you could temporarily make your album microsite into your home page. That way, anyone who visits your site will know you have an album and won’t get distracted by anything else.

If you don’t want to go all in with a landing page, you could opt for a temporary splash page instead. A splash page pops up over your homepage when a fan visits your site. It can include information and a short call to action.

Landing Page Best Practices

Okay, now that we’ve gone through what landing pages are and how you can use them, let’s run down a few more best practices.

1. Keep the Background Simple

The content of your landing page should be the star, not your background. That means no large tiled background images (unless it’s very minimal), no bright colored backgrounds, and no video backgrounds. When in doubt, go for white (or some other neutral that goes with your site’s theme and your image.

2. Bring Focus to the Call to Action

On any landing page, the call to action should be the main focus. And an easy way to draw attention is with color. Try choosing a button color different from any other element on the page. Of course, you don’t want a completely jarring color, so pick something that fits with your theme without being obnoxious.

You also want to be sure the text you choose for your call to action is relatable for your fans. Something like “Click here,” isn’t too enticing. On the other hand, something like “Get a free song,” is obvious and valuable.

3. Build Anticipation and Urgency

The best landing pages create a sense of urgency. In most cases you want your fans to hit the page and make a decision fairly quickly. And that means you need to get to the point, be as brief as you can, and hit most of the important points up front.

You could even use countdown timers or a hard-close date right at the top to show fans that this won’t be around forever.

So if you set up a landing page to encourage fans to pre-order your upcoming album. Add a date right at the top to let fans know when pre-orders are closing down.

4. Make Sure Page Loads Quickly

This goes for any page on your site really, but it’s especially important for landing pages. Most people are just too busy to wait around for a webpage to load. They’ll move on and find something more important to do.

To increase your page’s load speed, avoid oversized images, stay away from javascript in the header of your page, and try to do as much with CSS and HTML as you can.

Conclusion – How to Sell More Music with Landing Pages

Landing pages can be an extremely effective tool to promote your music, and hopefully this article has inspired you to give them a try. Remember, you don’t need to dive in the deep end and create tons of different landing pages right away. Try making just one to start – maybe an email collecting landing page to grow your list.  From there, you can expand out your landing page strategy one at a time.

If you want more promote-your-music guidance, download this free ebook. You’ll learn how social media, your website, and your email list work together to turn fans into buyers who support your music. AND you’ll get 3 free social media checklists with tons of ideas for social posts. Click to download your free copy:

How to Promote Your Music Ebook cover copy