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Alex Day has proudly made his way in the music industry without the support of a major label by building his fanbase online.  Here he recounts a hilarious meeting with an A&R person and why he left the meeting unsatisfied.

He doesn’t tour either and doesn’t see the need to:

Typically I make around £3500 a month from YouTube (I’m on a network so they can sell the ad space higher) and at least £10,000 a month from music and merch sales. I’ve also done other projects – I co-created a card game with my cousin which we sell online, I have a business called Lifescouts I launched this year – which add a bit of extra cash to the pot also.

Read a full case study at TechDirt.com