Tag Archive for: music bloggers

emailing music bloggers

Emailing music bloggers, music venues to book gigs, and other industry people like press outlets and record label execs is just downright frustrating for a lot of indie musicians. More often than not, you put all this time into your emails, and then when you hit the send button, you never even get a response.

There are a lot of factors that go into whether or not your emails get opened, read, or responded to, and unfortunately, a lot of them are out of your control. But today, we’ll go through a few things you can do to increase the chance your email will get noticed and taken seriously.

The key to writing effective emails is to touch on the points specific to the recipient. If you want to get a response, you need to know what the person on the other end is looking for and write an email that peaks their interest.

So how do you write emails that get responses from music bloggers, press outlets, and record label executives? Take a look at the tips below.

Keep it Short

Most people that you’re going to want to reach out to are short on time, so be respectful of this. It’s important that your email is as short and as easy to read as possible.

It sounds counter-intuitive, but it’s often more difficult to edit your message down into something really concise. As musicians, we have a tendency to want to tell our whole story, but that can make your emails very hard to read and very difficult to understand the purpose of the email.

With this is mind, when emailing music bloggers and other industry people, it’s best to write your emails in steps. First, write down the purpose of your email. Do you want to get a blogger to review your album? Or get a local news outlet to cover your upcoming tour?

Once you have that, take a first-pass and write down everything that immediately comes to mind. Then, do a series of cuts. For each sentence, ask yourself, “Is this really important to the person I’m emailing? Does it support the purpose of this email?” If the answer to either of those questions is “No,” cut it out.

Writing short emails will take more time, but it’s respectful to your busy recipient. Remember, the average human attention span is just 8 seconds, so try and keep your emails under 5 sentences.

Write better emails that get noticed with these 10 email templates:

 

Use a Website or EPK for Supplemental Information

Continuing on a similar point, if you feel like you absolutely need to include some additional information about your band, you can add it to the email without clouding or confusing your message by linking to your website or EPK.

If you’re emailing music bloggers to review your new album, rather than telling them about your band’s formation history and where you’re from, link to a page with this information in case the blogger wants to learn more (like a bio or an EPK), and get straight into the details about your new album.

Including too much background information is a sign of inexperience and dilutes your email’s message. It can easily turn people off, resulting in fewer responses to your emails.

Make Use of White Space

Not only do emails need to be short, but they must also be very easy to read.

Most people don’t read entire paragraphs – they scan them to pick out important points.

To ensure your recipient is getting all of the information you want them to get from your email, space things out so the email is easy to skim. Here are some tips:

  •      Write short, 1-2 sentence paragraphs.
  •      Make use of white space.
  •      Make use of bullet points and numbered lists.

Write Compelling Subject Lines

Of course, the first step in getting a response is to get your email opened and read, and that means you need to have a great subject line.

Here are some things to keep in mind when constructing a compelling subject line:

  •      Keep it short.
  •      Include the recipient’s name, if possible.
  •      Hint at what’s inside.
  •      DON’T USE ALL CAPS or overuse exclamation points!!!!

Use the Recipient’s Name in the Email

If you’re emailing music bloggers, rather than opening your email with “Hi [Music blog name]” you want to include the recipient’s name directly.

This simple addition shows that you put in the extra effort to actually do the research and will set you apart from the vast majority of emails that hit the inboxes of music bloggers. 

Failing to include the recipient’s name can make it feel like the email was sent automatically (even if it was not). Remember, there’s a real person on the other end of every email you send.

Getting your music featured on blogs is one of the best ways to promote your music. Hopefully these tips have given you some ideas that will help you get noticed by music bloggers.

As you can see, getting your music covered on blogs and other news outlets isn’t all about luck. There are easy tweaks and strategies you can use to get your emails read and taken seriously. If you want more up-to-date and practical indie musician success strategies, check out the full online course. Or sign up to get the Hack the Music Business ebook for free.

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Connecting with music bloggers and writers is one of the best ways to get word out about your music. These people are tastemakers and influencers – their readers have grown to trust their opinions and thoughts. It’s important to remember, though, that these writers aren’t just another marketing tool. They are real people with whom you should be forming a real two-way relationship built on communication and courtesy.

Some excerpts in this post came from Hypebot‘s Clyde Smith. His original article mainly discusses business writers, but I think a lot of the points ring true for any kind of writer, blogger, or tastemaker. You can also check out a similar post here.

Know Who You’re Talking To

“Know who you’re talking to, what they usually write about and what they’ve said about what they want to see. I know everybody’s really busy but sometimes you’ve got to bite the bullet and put in the time for proper research. It will pay off in the long run even if it’s painful at the moment.”

Be sure to check the writer’s sig at the end of their post. This will give you a general idea of the kinds of topics they cover. Clyde’s says: “music tech, DIY music biz or music marketing.” A lot of times, the writer’s contact information is also in the sig, so it’s pretty difficult to miss information on their interests. Some bloggers and writers may have a short bio available. You should also read the articles or posts they have written in the past to get a better idea of their interests and writing style. The main point here is that you should do your research.

Remember That Writers Are Humans With Limits and Work With That

“Though I have a list of interests in my sig… it’s more a general guideline. But like most music industry writers and pro journalists in general, I cover way more things than I can truly understand with much depth. That means that sometimes I’ll miss something I really should cover or cover something that doesn’t really deserve it.

To be honest most outlets don’t support true expertise. That’s because media business models are based on what readers show interest in and tend to be pageview driven. Since reader response mostly has little correlation with expertise in terms of pageviews, except for very specialized publications, there is no reason for ad-supported, pageview driven media outlets to invest in true expertise.

So getting worked up when I or another writer covers one thing and not another is not a good move.”

Don’t Get Argumentative In A Writer’s Inbox

“Sometimes our choices lead to people becoming argumentative. I understand that tendency. I’m an argumentative kind of guy. But arguing with me in my inbox cause you want coverage is not a good look. At this point, for every 10 items that I bookmark or receive via email, 5 of them are plausible, 2 I really should cover, 1 gets covered. Strictly speaking, that math may be overly optimistic in terms of your odds of coverage.”

Arguing with writers or music bloggers is really like slamming a door in your own face. If you’ve done your research, asking for clarification about their decision can be okay – it will help you provide them with better content next time. But if you get aggressive or argue, there won’t be a next time.

Don’t Talk Trash In The Comments

“Another issue similar to arguing in writers’ inboxes is making catty or angry comments on blog posts. There are multiple musicians and music business owners who probably deserve some coverage but killed their brand with me. I can think of a couple offhand who I would have covered or turned to for insight by now but I’ll never write about them until they establish a positive relationship with me that counteracts the damage they’ve done in the comments.”

Remove Roadblocks to Coverage by Helping the Writer

“When you send intro or update emails include links to other media coverage, especially newsier items, and to online resources for quick reference. Make it easy to find pics and related content for use as needed by bloggers.”

Need some ideas to start emailing music bloggers? Download these 10 free email templates: 10 Attention-Getting Email Templates for Musicians

Have you ever had your music or business featured on a blog or music news site?