1. You have to NEED to make it.
Wanting to make it is not enough. It must be your one true calling. If you’re willing to be broke, with no direction home, you might possibly make it. Sacrifice is the key element. If you’re not willing to sacrifice your home, your relationship, forgo children and sleep on the floor when you’re forty, don’t expect to make it in music, certainly don’t expect to sustain.
2. You have to be great.
Good is not good enough. You’ve got to blow our minds.
3. You can’t do it alone.
That’s an Internet fiction, from a decade past, that if you just posted something online it could cut through the noise. You need a team. The most important team members are:
a. A lawyer
b. A manager
c. An agent.
If you’re not at the point in your career that you can hire a team, delegate the tasks to your band members, or work with a friend who has some music business knowledge. Just make sure these jobs get done!
Sure, you need fans. But all they can do is pay for your Kickstarter record, and have you noticed we hear no more Kickstarter stories, that the outlet is the new BlackBerry, something that used to be that is no longer? If you’re just speaking to your fans, getting money from them, you might be able to survive, but you’ll never be able to grow.
You need people to believe in you. They need to do favors for you, get you on the radio, get you placed on shows, give you a chance to demonstrate your wares. Make connections everywhere you go. With other musicians, the sound guy at the club, the local venue owner, the local film maker or photographer. If you’re totally DIY, you’re gonna be living in your basement.
We live in a country where no one can admit they’re wrong. If you’re not willing to question every choice, do it differently next time, you’re never going to make it. Three years ago, almost everything I’ve said above would be different. You could go viral by your lonesome, social networking worked. But times change. You once used your aforementioned BlackBerry and were thrilled to get your e-mail on the run, now it’s all about apps. People hate change, but those who are willing to do so win. Kind of like in Silicon Valley, where it’s called “the Pivot.” Your original idea didn’t work, so you take the core and go in a different direction. You might think you’re a rocker, but truly you might be a country artist. You might think you’re a singer, but you might really be a songwriter, or a producer.
6. Pay little attention to those who are popular.
By the time you get your chance, completely different people and paradigms might rule. Originality is the key to longevity. Be yourself, not someone else.
Means people like you and your music. It comes with haters, because it’s so hard to break through, people are going to be angry that you did. You’ll be told you’re ugly, that your music sucks, that you can’t sing, that you’ve got no talent, but don’t believe it. It’s so hard to make it that if you have, pat yourself on the back and do your best to survive.
One hit and you can get royalties forever. Maybe even live dates. But chances are you’ll have to have a day job. The rule is, the harder it is to do, the better the chance of survival. Which is why doctors can always be employed, even if they bitch about their compensation. The barrier to entry to music is miniscule, so there are always others who are eager to take your place. The more skills you’ve got under your belt, the better your chance at lasting. But don’t be holier than thou that you can read music and got a degree, these are just tools, building blocks, a foundation, it’s what you build on top that counts.
9. Be nice.
It’s the key to making it. If you’re a jerk, no one’s going to want to work for you, go out of their way to promote you. Constantly say thank you and go out of your way to be appreciative.
10. Sour grapes.
Are gonna pull you down. The woulda, shoulda, coulda posse can tell an interesting story over a beer, but these people never succeed. Life is full of challenges, if you haven’t been screwed, you haven’t played the game. The road to success is paved with humiliation, you can complain about it or swallow it and realize it’s dues.
Everyone wants to make it in the music industry. However, life as a musician is not an easy path. It can be extremely fulfilling to be able to make money by doing something you love, so here are some great tips to help you achieve your goals. Keep in mind that there is no easy solution. It will take hard work and dedication!
1: You Need To Have Undeniable Talent
The first thing you need in place, is a good level of talent. Without this, your music career most likely won’t be very long lived. Sure if you have a strong marketing team in place and they spin a good angle on why people should like you, you don’t have to be the most talented musician in the world to see some level of success. That said, do you really want to be that person who has more people disliking them then supporting them? My guess is you don’t, even if you are financially successful.
Talent comes before all else. Until you’ve got a good level of talent, you shouldn’t do anything to promote your music. You want people’s first impression of you to be a good one, as it’s not a easy job relaunching yourself to a group of people who have heard you but weren’t very impressed. Chances are they won’t try and listen to you the second time around, even if you tell them that you’ve improved.
As you may notice, I didn’t just put “you should be talented”. I mentioned you needundeniable talent. There are lots of levels of talent, and while you can be quite successful with a ‘good’ level of talent, if you’ve undeniable talent (combined with the other factors in this list), it’ll be hard for you not to have some sort of financial success in the music industry. In all honesty, there are a ton of talented musicians out there who make really good music that will make their target audience very happy. That said, there are a lot fewer musicians whose talent is generally undeniable. If you can get your talent to this level, you’re going to be a lot closer to your music career goals.
2: Drive And Motivation Should Be Flowing Through Your Veins
Next up, you need drive and motivation to push your music career forward. This is just as important as the above step, as without drive, your talent isn’t going to count for much.
You could be the world’s best singer, rapper, or bass player. If however you haven’t got the motivation to get your music recorded, to promote it in any way, or to generally do the things needed for a successful music career, then you might as well be talentless. Because you won’t make a success of yourself in the public eye. If you’re only interest in making good music for yourself, that’s fair enough. But I’m guessing as you read Music Think Tank, you want more then just that.
Making it in the music business takes a lot of hard work and effort on your behalf, so if you aren’t willing to invest the time needed, don’t expect to get very far at all.
Now I know someone in the comments is going to say that not everyone has a lot of time to dedicate to their music career, and I understand that. That said, do what you can. If you’ve the other factors in place and you dedicate as much time to your music as humanly possible, you can still have some level if success. It may take longer to achieve then it would for someone who has 7 hours a day to dedicate to their music and who has more disposable income. Furthermore, you might not even reach the same heights they achieve. But if you dedicate a few nights a week after you’ve finished work and put the kids to bed, as well as half a day on the weekend to what you need to do, there’s no reason you can’t make at least an additional income from your music. It is possible, but you need to put the work in. Now the question remains; Do you want it enough?
To read the full article, visit Music Think Tank.