Know Your Craft

So here you are again. Sitting with your instrument trying to learn or create another song – but the process is taking forever! Every new song you learn or write feels like starting from square one with a totally blank slate. What can you do? Well as it turns out, theory can be a huge help in this situation.. Here are three reasons theory can help you know your craft.

Name the Sounds You Already Use

Theory is in the final analysis, a naming convention. Beyond all its talk about “rules” and “concepts” is a basic foundation of naming sounds. We name and describe intervals, chords, scales, tonalities, rhythms, motifs, hooks, melodies, textures, dynamics, phrases, and everything else under the musical sun. All of these names and descriptions just help us remember and intentionally use specific sounds.

Since theory is a naming convention, are you naming what you play? Are you aware of the function of the chords you are playing? What about the key or tonality you are in? Can you describe the primary rhythmic components you are using? What motifs is this song built on? What is the form of the piece? The more you can clearly identify and name the sounds you already use, the easier it will be to recognize and play them in new music.

Discover New Sounds That Are Exciting to You

In addition to learning new songs with greater ease, digging into theory will help you discover new sounds that are exciting to you and expand your repertoire. A new sound with its own name is invaluable when you are trying to grow musically. We often get stuck feeling like we can’t come up with new ideas because we don’t have a way to think outside of the old ones. Discovering new sounds with their own names breaks us out of our old musical ideas and can make our creative options explode.

Do you use major chords all the time? Consider learning about minor chords. Do you use 7th chords all the time? Consider learning about chord extensions. Do you use a 16th note subdivision when you create strumming patterns? Try using an 8th note subdivision instead. There are always new sounds to be discovered, named and used. You just have to seek them out and use them.

See Inside Hit Songs and How They Work


Discover the Similarities Between Songs

The more you can name what you are playing, the easier it will become to hear, name and manipulate those sounds in your music. This becomes enormously helpful when you are trying to learn a ton of songs. Consider how many blues tunes use the same three chords! Knowing this makes learning blues tunes much easier. The same is true of any other style of music.

As you internalize and use theory more deeply in your creative work, learning or writing new music will become easier and easier. New songs will begin to sound like music you already know in a rearranged form, and pretty soon your repertoire will grow much more easily and effortlessly each time you sit down to work on it.

get the music out

Get the Music Out of Your Head

We all have found ourselves hearing something in our head that sounds so great that we have to play it and get it down on paper. However, once we find ourselves there, the next step of actually getting what we are hearing into a form that we can use often becomes too frustrating to accomplish – and then as we sit there in front of the paper or DAW being frustrated, and the music we hear disappears into the ether. Thankfully, there are ways you can learn to get the music out of your head and make this process easier – even seamless. Here are a few of the key points to focus on while developing this skill.

Sing what you hear in your head

There are many reasons for every musician to sing, but one of the most compelling for me has always been the power singing has to develop what “we in the business” call “big ears” – the ability to hear, identify and play whatever you want to hear.

Singing has a way of checking whether we hear things accurately. Often, what we don’t actually hear what is in our heads as clearly as we think we do. Singing reveals this. If you can’t sing it, you can’t hear it. You might find singing uncomfortable at first, so feel free to find some space to practice this where no one can hear you. Don’t worry about singing with good tone or anything. Just hit the pitches you are trying to hear.


If you want more guidance and ideas, we’re doing a free webinar that will cover 5 Ninja Skills Every Serious Musician Needs. You’ll learn more practical music techniques that will help you boost your creativity and communicate your ideas. Click here to register for free and choose the date and time that works best for you!


Give the notes names

To help identify the pitches you are singing, give each of them a name. Most musicians who study music in school do this by using solfege (Do, Re, Mi, Fa, Sol, La, Ti, Do) or scale degrees (1, 2, 3, 4, 5, 6, 7). The most important thing to remember when using these systems is to keep using them. As a melody passes by, just sing it with these syllables as best you can. If you discover later that you used the wrong syllables, you will know your ear is improving.

As you get comfortable with this approach, it will get easier and easier to know what note you are singing at any one time. Pretty soon, simple melodies will become easy to write down because you will clearly be able to hear and identify them.

Sing every part you hear

You will probably find that certain parts of music are easier for you to hear than others. Some musicians hear melodies more clearly than bass lines. Others hear harmony lines easier than melodies. Choir members often most naturally hear the parts that they sing the most. Be honest with what you hear best and be sure to spend time singing whatever you need to hear more accurately. Bass lines and melodies are often a great place to start because they often frame how we hear everything else. After that, learn to identify and sing all the pitches in harmony lines, chords, riffs, solos and any other extraneous musical parts you hear.

Write something you hear down every day

This last point is pretty simple, but very important. Often the reasons we can’t write down what we hear is simply because we never work on it. When it comes right down to it, this is often because we don’t like facing the fact that we are still bad at it. News flash: You will always be terrible if you never practice. In fact – that is the best way to ensure being terrible. The time to start is now. Give yourself a safe, quiet space to write and do it. Every day. It doesn’t have to be a lot. Just write something.

There’s no question whether or not the music industry has changed. Some say it’s for the worse, but others see opportunity in the new age of music and are helping others do the same.I has a chance to talk with Nick Ruffini of Drummer’s Resource a few weeks ago about the realities of the new music business and strategies for success that I see working in the New Artist Model online music business school.”Dave has been in the music industry for over 30 years, starting in music technology, then founding Berklee Music Business School online and his most recent venture, New Artist Model. New Artist Model is an online school to teach independent artists how to navigate their way through the music industry.”

new age of music

In this Podcast Dave Kusek talks about:

  • Being an early trendsetter with MIDI
  • Founding Berklee Music Online
  • Mistakes people are making as independent artists
  • Advice for getting gigs as a sideman
  • Networking advice
  • The future of music
  • The new age of music
  • Much more

 

Part of my thinking behind the New Artist Model online music business school was that I knew that a music degree or college certificate program was financially out of reach for far too many people looking to develop a healthy future in music for themselves.

A reporter interviewed me a couple weeks back and here is the story from the Boston Globe.

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“So there was a need, a very clear need, that folks around the world wanted to acquire a high-quality music education,” said Kusek, a former vice president at the Berklee College of Music.

By the time the Cohasset resident left Berklee in 2012, he knew he wanted to create an alternative to costly music degrees that would embody the new landscape of self-marketing through social media.

Kusek invested his own money in 2014 to launch an online music school, New Artist Model, that serves as a one-stop platform aimed at teaching independent artists to think of themselves as startups, not students. He runs the company from Cohasset and has a staff of three people.

“You no longer get picked by a record company to have a career; you have to create your career yourself, develop your audience, create a business around yourself in order to move forward with your art and your music,” Kusek, said. “I wanted to focus on how can I help people create a business around themselves that would allow them to pursue their dream of being a successful musician, however they define that.”

New Artist Model does not award degrees. Instead, it offers students the option of completing two education tiers, Essential and Master, that teaches artists to be better entrepreneurs, develop a fan base through social media, and ultimately turn those fans into their marketers, Kusek said.

“I think it’s very true today that you don’t need a degree to have a career in music,” he said. “What you need is talent — that’s number one — and the business savvy to be able to pull it off in this environment. . . . If you do have the talent and you understand the business side, you have a chance of creating a meaningful career for yourself.”

In the two years since New Artist Model was launched, enrollment is approaching 1,100 members from 60 countries, with another 1,000 or so expected to enroll this year, he said. The two programs cost $500 and $2,000, respectively, and offer a year’s worth of material, including webinars, live workshops, and downloadable guides that students may consume at their own pace.

The one-time fees also give students lifetime access to teaching content on the site and a forum where they can share ideas with other artists on anything from music licensing to creating merchandise, Kusek said.

“The worst thing you can do as a musician is pay $100,000 for education and then have no money left in the tank to invest in your career,” he said. “It’s not our goal to get you a degree you can hang on your wall; it’s to get you the skills and the connection with people in the business that can help you move forward.”

See the original story here.

Who will help you succeed in music? There is really nothing more important to your career than the RELATIONSHIPS you develop over time. It’s all about who you know and who knows you – and how big your network is.

Are people taking you seriously? Do you know how to approach them and get their attention? The next person you meet may be the one who will change your life forever. Are you prepared for that? You want to network your way to success.

In this final video of my Mini Series I reveal the secrets of Power Networking. I show you how to engage with people and get on their radar screen. Plain and simple, the reason that artists and writers get famous and develop huge fan followings is that they get out there and network effectively.

Watch this video to see how it is done

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I have helped hundreds of musicians cut through the noise and get themselves into positions where they can be successful. Now let me help you.

In the Mini Series I revealed the proven strategies I have been teaching my members and clients including:

  • How to create Communities of Fans and Super Fans
  • How to develop Experiences that your Fans will Crave and Pay You for
  • How to make Money in Music and Monetize your Audience Again and Again
  • How to uncover Opportunities via Power Networking
  • How to unlock Multiple Revenue Streams to support Your Career
  • How to get your audience to go from “Free” to “Paid”
  • Plus much, much more…

If you have not watched all 4 videos, I urge you to watch them soon – while they are still available.

PLEASE – If you know anyone else who might benefit from this Mini Series on the music business, please share this with them.

As an independent artist, it’s frustrating to be stuck and broke. You find yourself wondering why others are successful and where all the money is hidden. Yeah I know, it’s really all about the music, but the reality is you need money to operate your business and invest in your future.

In my continuing Mini Series, I reveal tools and specific strategies you can implement to create multiple revenue streams and cash flow for your music. Discover two crowdfunding platforms you can use to support your art and ring your cash register again and again. 2015 can be your best year ever!

Let’s get to it.

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You will learn about Patreon and Pledge Music and how to use those platforms to increase your cash flow through fan funding.

Jump into the video as I show you the money.

Thanks for all of your comments and encouragement. I absolutely love hearing what you’re thinking, so please be sure to leave a comment or question below today’s video. Someone will be very happy that they did.

PLEASE – If you know anyone else who might benefit from watching this Mini Series on the music business, please share this post with them. 

Two related pieces of content rolled through my email inbox this morning that I have to share. The first is a Apple produced video from 1988 on MIDI, that helped to popularize the use of computers in music in the early days of “desktop music publishing”. Like most things from Apple, the video does not mention any of the amazing products (besides the Mac) that defined this era, including Master Tracks Pro, Finale, Encore, Opcode, Alchemy, and Digital Performer.  But they are all included in the video. It is amazing how relevant this video is even 26 years later. YIKES!  The dawn of MIDI.

I love the big hair and seeing lots of my friends again including David Rosenthal, Frank Serafine, David Mash, Tom Coster, Bryan Bell, Herbie Hancock, musicians Chick Corea, Carlos Santans, Laurie Anderson, Tony Williams, Chester Thompson and others. Thanks to Denis Labrecque for sharing this with me.


SECOND PIECE of content is this great graphic from Digital Music News showing how music formats have changed from 1983 (the year both MIDI and the CD were released) and 2013. You can easily see how the business has morphed, shrunk and completely re-invented itself over the past 31 years. If you don’t think “the music business” has changed much over the last 3 decades – take a good look at this. Thanks to Charlie McEnerney and Paul Resnikoff for this.

30 Years of Music Format Changes

The music profession and musical training is often pushed aside for the likes of math, business, and economics. However, recently more and more studies have presented evidence that musical training contributes to more than one’s ability to play a song. You may be surprised to find out that many top executives and influential people in today’s society are musicians on some level. Some are trained at top music schools, others are more causal, self-taught players, but all of them will not hesitate to name music as one of the contributing factors to their success.

In this article, which originally ran on the New York Times, many top executives say that music taught them collaboration, creativity, discipline, and the ability to meld many conflicting ideas into one solution. These skills are useful not only in music, but in all aspects of life, including business.

Think about it, musicians spend hours trying to perfect one short phrase. They know when to take the solo and when to give the spotlight to their bandmates. They would rather try something new than stick with the same old. The professional who puts that same dedication into their work, who is not afraid to share the spotlight and delegate, and who tries new things is often the one that achieves success.

This article, written by Joanne Lipman, was originally published on the New York Times:

CONDOLEEZZA RICE trained to be a concert pianist. Alan Greenspan, former chairman of the Federal Reserve, was a professional clarinet and saxophone player. The hedge fund billionaire Bruce Kovner is a pianist who took classes at Juilliard.

Multiple studies link music study to academic achievement. But what is it about serious music training that seems to correlate with outsize success in other fields?

The connection isn’t a coincidence. I know because I asked. I put the question to top-flight professionals in industries from tech to finance to media, all of whom had serious (if often little-known) past lives as musicians. Almost all made a connection between their music training and their professional achievements.

The phenomenon extends beyond the math-music association. Strikingly, many high achievers told me music opened up the pathways to creative thinking. And their experiences suggest that music training sharpens other qualities: Collaboration. The ability to listen. A way of thinking that weaves together disparate ideas. The power to focus on the present and the future simultaneously.

Will your school music program turn your kid into a Paul Allen, the billionaire co-founder of Microsoft (guitar)? Or a Woody Allen (clarinet)? Probably not. These are singular achievers. But the way these and other visionaries I spoke to process music is intriguing. As is the way many of them apply music’s lessons of focus and discipline into new ways of thinking and communicating — even problem solving.

Look carefully and you’ll find musicians at the top of almost any industry. Woody Allen performs weekly with a jazz band. The television broadcaster Paula Zahn (cello) and the NBC chief White House correspondent Chuck Todd (French horn) attended college on music scholarships; NBC’s Andrea Mitchell trained to become a professional violinist. Both Microsoft’s Mr. Allen and the venture capitalist Roger McNamee have rock bands. Larry Page, a co-founder of Google, played saxophone in high school. Steven Spielberg is a clarinetist and son of a pianist. The former World Bank president James D. Wolfensohn has played cello at Carnegie Hall.

“It’s not a coincidence,” says Mr. Greenspan, who gave up jazz clarinet but still dabbles at the baby grand in his living room. “I can tell you as a statistician, the probability that that is mere chance is extremely small.” The cautious former Fed chief adds, “That’s all that you can judge about the facts. The crucial question is: why does that connection exist?”

Paul Allen offers an answer. He says music “reinforces your confidence in the ability to create.” Mr. Allen began playing the violin at age 7 and switched to the guitar as a teenager. Even in the early days of Microsoft, he would pick up his guitar at the end of marathon days of programming. The music was the emotional analog to his day job, with each channeling a different type of creative impulse. In both, he says, “something is pushing you to look beyond what currently exists and express yourself in a new way.”

Mr. Todd says there is a connection between years of practice and competition and what he calls the “drive for perfection.” The veteran advertising executive Steve Hayden credits his background as a cellist for his most famous work, the Apple “1984” commercial depicting rebellion against a dictator. “I was thinking of Stravinsky when I came up with that idea,” he says. He adds that his cello performance background helps him work collaboratively: “Ensemble playing trains you, quite literally, to play well with others, to know when to solo and when to follow.”

For many of the high achievers I spoke with, music functions as a “hidden language,” as Mr. Wolfensohn calls it, one that enhances the ability to connect disparate or even contradictory ideas. When he ran the World Bank, Mr. Wolfensohn traveled to more than 100 countries, often taking in local performances (and occasionally joining in on a borrowed cello), which helped him understand “the culture of people, as distinct from their balance sheet.”

It’s in that context that the much-discussed connection between math and music resonates most. Both are at heart modes of expression. Bruce Kovner, the founder of the hedge fund Caxton Associates and chairman of the board of Juilliard, says he sees similarities between his piano playing and investing strategy; as he says, both “relate to pattern recognition, and some people extend these paradigms across different senses.”

Mr. Kovner and the concert pianist Robert Taub both describe a sort of synesthesia — they perceive patterns in a three-dimensional way. Mr. Taub, who gained fame for his Beethoven recordings and has since founded a music software company, MuseAmi, says that when he performs, he can “visualize all of the notes and their interrelationships,” a skill that translates intellectually into making “multiple connections in multiple spheres.”

For others I spoke to, their passion for music is more notable than their talent. Woody Allen told me bluntly, “I’m not an accomplished musician. I get total traction from the fact that I’m in movies.”

Mr. Allen sees music as a diversion, unconnected to his day job. He likens himself to “a weekend tennis player who comes in once a week to play. I don’t have a particularly good ear at all or a particularly good sense of timing. In comedy, I’ve got a good instinct for rhythm. In music, I don’t, really.”

Still, he practices the clarinet at least half an hour every day, because wind players will lose their embouchure (mouth position) if they don’t: “If you want to play at all you have to practice. I have to practice every single day to be as bad as I am.” He performs regularly, even touring internationally with his New Orleans jazz band. “I never thought I would be playing in concert halls of the world to 5,000, 6,000 people,” he says. “I will say, quite unexpectedly, it enriched my life tremendously.”

Music provides balance, explains Mr. Wolfensohn, who began cello lessons as an adult. “You aren’t trying to win any races or be the leader of this or the leader of that. You’re enjoying it because of the satisfaction and joy you get out of music, which is totally unrelated to your professional status.”

For Roger McNamee, whose Elevation Partners is perhaps best known for its early investment in Facebook, “music and technology have converged,” he says. He became expert on Facebook by using it to promote his band, Moonalice, and now is focusing on video by live-streaming its concerts. He says musicians and top professionals share “the almost desperate need to dive deep.” This capacity to obsess seems to unite top performers in music and other fields.

Ms. Zahn remembers spending up to four hours a day “holed up in cramped practice rooms trying to master a phrase” on her cello. Mr. Todd, now 41, recounted in detail the solo audition at age 17 when he got the second-highest mark rather than the highest mark — though he still was principal horn in Florida’s All-State Orchestra.

“I’ve always believed the reason I’ve gotten ahead is by outworking other people,” he says. It’s a skill learned by “playing that solo one more time, working on that one little section one more time,” and it translates into “working on something over and over again, or double-checking or triple-checking.” He adds, “There’s nothing like music to teach you that eventually if you work hard enough, it does get better. You see the results.”

That’s an observation worth remembering at a time when music as a serious pursuit — and music education — is in decline in this country.

Consider the qualities these high achievers say music has sharpened: collaboration, creativity, discipline and the capacity to reconcile conflicting ideas. All are qualities notably absent from public life. Music may not make you a genius, or rich, or even a better person. But it helps train you to think differently, to process different points of view — and most important, to take pleasure in listening.

How has music contributed to your career? Share in the comments below.

A music education could be more valuable than you think. Studies show that a music education improves vocabulary, reading, memory, and motor skills.

Check out this infographic below from The Music Void.

music education

 

The first ever Music Education Hackathon took place June 28-29 in New York City. Around 300 people gathered together in the 24 hour time frame to develop more than 40 usable music education tools. The hackathon brought together groups that rarely collaborate: educators, developers, and the music industry. Collaboration in the music industry is extremely important if we want to progress, and educating the next generation of musicians, music entrepreneurs, and music business professionals is a solid investment in this industry’s future.

Spotify was the catalyst. “We’ve done a lot of hackathons and seen such creative things come out of them,” Kerry Steib, Spotify’s director of social responsibility told EdSurge. “We wanted to unleash that creativity onto something like music education and support the next generation of music makers and musicians.” The Swedish company’s U.S. operations are headquartered in Manhattan, making the New York City school system an obvious partner. (The event was co-sponsored by Spotify andInnovateNYC, an iZone initiative that, among other things, builds bridges to the entrepreneur and edtech communities.)

More than 300 people flowed in and out of co-working space Alley NYC over the course of the hackathon. About 170 were developers. The rest were designers or other helpers, business people and teachers. Some executives and teachers attended as mentors to give developers advice. Bob Lamont, who teaches performing arts at Manhattan’s Gramercy Arts High School, said his most frequent recommendation was to add assessment features. “I asked the developers, ‘How do we know the kids know it?’” he told EdSurge. “The apps should be fun, but also illustrate, ‘I know how to do xyz in terms of musical technique.’” Teachers also shared ideas during the hackathon’s open-mike session. Jamillah Seifullah, who teaches math at Brooklyn’s Pathways in Technology High School, a.k.a. P-TECH, used that time to request an app that would express math equations in sound waves.

The hackathon kicked off Friday night. Developers learned about available tools and formed teams. They could add functionality to their apps via 14 application programming interfaces, including APIs from the Echo Nest,Peachnote and Spotify. Projects were due late Saturday afternoon. The tight turnaround allowed little rest. Roger Li, a Stuyvesant high schooler who participated in the hackathon, said he slept for three hours in a chair inside Alley NYC.

Despite the rush, the resulting projects were relatively polished and incredibly diverse. There were apps that focused on analyzing music, teaching music and making music. Sometimes music served as a bridge to another subject. One developer took Seifullah’s suggestion and built an app that lets users graph trigonometric functions and listen to corresponding sounds. Another app, “Poke A Text,” leverages rap and hip-hop lyrics to teach spelling, grammar and listening comprehension. Users listen to audio clips then translate the lyrics into grammatically correct English. “Map That Music!” links music to geography. Students can click on a world map to listen to songs from a particular country or listen to a song and guess where it originated.

To read the full story and learn about the winners, see the full article on EdSurge.