Creativity in Business

“Músic” by Joan Sorolla

Musicians are creative. They can turn words and notes into sonic emotion. Everyday, musicians find new ways to express themselves creatively, be it through a new guitar tone, a visual idea for a music video, or that perfect vocal melody.

Musicians are smart. It’s often overlooked how complicated playing and creating music really is. Reading, comprehension, listening, motor, memory, and creativity all play a part in playing even the simplest songs. People don’t decide to become a musician because they’re not good at anything else. If it was that easy everyone would play music. That’s one of the reasons why we’re all so fascinated by musicians – because not everyone can be a musician. They can take an idea, turn it into a song, and touch thousands of people in a unique way.

There’s this notion in the music industry that music and business are two completely separate entities – two separate parts of a whole. One without another would not survive, but they rarely cross. It doesn’t need to be that way.

A musician’s creativity need not be limited to music. Many musicians who are going at it alone or are just starting their career are overwhelmed by the business side of the industry. They are told that they need to understand law, marketing, accounting, and more if they want to make it today. To a musician who is used to solving things creatively, looking at their career from this other perspective seems daunting.

It’s important to know some things about the music business, like general copyright law and basic accounting to keep track of your money, so you should have some business mind you can consult with. However, many aspects of the business can be approached with a creative mindset. Instead of thinking, “Well this is how everyone else releases their albums, so I guess I’ll do that too,” try using the same creativity you put into your music to try something new, something that fits with your message and image. Don’t think of it as a completely separate, logical process. Think of it as an extension of the song or album you just created. How can you extend your song or album’s message through the release process?