How Overcoming My Worst Nightmare Turned Into A Dream Come True
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About newartistmodel
Dave Kusek is a teacher, consultant, entrepreneur, digital music pioneer, author, speaker, mentor and Senior Partner at Digital Cowboys and New Artist Model. Dave was Vice President at Berklee College of Music in Boston for 14 years, where he created Berkleemusic.com, a hugely successful online enterprise for Berklee. Berkleemusic has since become the world’s largest music school reaching over 20,000 students in 170 countries.
Prior to that, Kusek helped develop the Musical Instrument Digital Interface (MIDI), was co-inventor of the first electronic drums called “Synare”, and founded the first music software company in 1980, Passport Designs, which made it possible for musicians to record and produce their music at home with its award- winning software. His efforts, along with others, set the stage for the multi-billion dollar digital music market that exists today.
In 2005 he co-authored the best selling music business book “The Future of Music: Manifesto for the Digital Music Revolution” which predicted much of what has happened in digital music, including the iPhone, Apple’s SIRI, Spotify, streaming music and the decline of the recorded music industry.
Kusek was a faculty member at Berklee College of Music where he taught music business and a founding faculty member at Berklee Online where he taught The Future of Music and the Music Business.
Kusek has written for or been featured in the New York Times, Boston Globe, Billboard, Wired, Christian Science Monitor, Huffington Post, Associated Press, Boston Business Journal, MTV, CNBC, SF Chronicle, Forbes, NBC-TV, Nightly Business Report, NPR, Financial Times, and the Guardian. Kusek has been a speaker at Midem, Music Hack Day, Digital Music Forum, NAMM, AES, IEBA, MacWorld, Comdex, SXSW, ADISQ, Digital Hollywood and a featured guest on radio and television stations around the world.
Entries by newartistmodel
TikTok Takes Over Music Discovery
TikTok Takes Over Wanna know why TikTok is so important to a music career these days? See why music research and analytics guru likes Viberate have shown in their just published annual report shows just how “TikTok Takes Over”. Viberate analyzed massive amounts of data (more than a trillion data points, thousands of artists and […]
Instagram for Musicians: Music Marketing Tips You Need to Know
Instagram is one of the most effective music promotion channels out there with over 1 billion monthly active users. And 500 million of those users are on the app every day. Not to mention, Instagram has the highest engagement rates across all social media channels, making it a great place to engage with and grow […]
How to License Your Music – What is Music Licensing?
In this short video we explain how to license your music and show you the basics. How to License Your Music Music licensing is basically like renting your music to other people. You keep all the copyrights but you allow other people to use your property (i.e. your songs). It’s mainly a pursuit for songwriters […]
Musician’s Guide to Instagram: Growing Your Fanbase
Instagram is one of the best places to grow a fanbase for musicians. But you only have to take a trip to the explore page to realize that there is a ton of content posted on Instagram every single day. How on earth do you stand out and get noticed by new and potential fans? […]
How to Promote Your Music
The internet has opened up endless possibilities to promote your music. And, while that may seem daunting, it really allows you to experiment and let your creativity run wild! The key to successfully promoting your music in today’s music industry is to try new things, learn from the promotions you run, make changes, and fine-tune them to […]
How to License Your Music – 4 Steps to Get Started
Do the math. 1,000,000 streams on Spotify will get you approximately $3,000 in royalties. 1 MILLION STREAMS ON SPOTIFY! Can you even hit that target in a whole year? I’m not even sure I could make it in TEN years! Here are 6 different ways you could make $3,000 with music licensing. It might take […]
How to License Your Music – Finding Music Supervisors
In this short video we explain ways of finding music supervisors to help you in licensing your music. Finding Music Supervisors Most bands and musicians would love to get your music on TV and in Films. Getting your music placed in a film, TV show, or even video game is great exposure and can be […]
A Song Critique Service to Help You Make Better Music
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How to Get Your Music on Spotify Playlists
“How to get your music on Spotify playlists?” That’s the hot question in the mind of just about every indie musician on the planet. And with good reason. There are plenty of inspiring stories of musicians who got one song on a crazy-popular playlist and can now pay all their bills with their Spotify checks. […]
Vice Watch – How to Take Your Music Career to 11
The Invisible Common Denominator. I’m known in the music industry for doing thorough research. Some of my research projects have spanned more than a thousand hours each. This particular journey led me to discover something I call vice watch. Let me explain. A lot of my research began while I myself was being mentored and […]
Working Musician’s Guide to Coronavirus
We are certainly in unprecedented times, and so many musicians are having their livelihood affected by the COVID-19 pandemic. In this Working Musician’s Guide to Coronavirus we are going to show you how you can continue making money to support yourself as a musician in these tough times. It’s been one thing after another. Shows […]
How to Get Your Music on TV and Films
Music libraries are one of the BEST ways to license your music and get your music on TV and films with music libraries and get started in licensing! Any music genre can get licensed in music libraries and music libraries work with musicians from any level and any location. And you don’t need a lot […]
How to Grow Your Fanbase and Promote Your Music
Let’s talk about music promotion. Believe it or not, it’s not just about selling your music and getting fans out to gigs. You also need to think long-term, and take action to grow your fanbase and get your music in front of a new, ever-expanding audience. Afer all, obscurity is the enemy! By constantly thinking […]
How to Get Corporate Clients for Your Home Studio
This post is derived from a series Gary Gray wrote for Tunecore. Click here and here to read the original, full articles. Two years ago I came up with a five-year plan of how I was going to take an already consistently lucrative home studio up to a whole new level of quality, quantity and […]
How to Book Festival Gigs: Interview with Justin Ratowsky of Cali Conscious
For a lot of musicians, learning how to book festival gigs is the ultimate goal. Not only are festival gigs fun to play, they also present an incredible networking opportunity and a chance to reach a much bigger audience and grow your fanbase. To help you book the festivals on your dream list, we’re enlisting […]
Spotify vs Radio
Streaming services like Spotify and Apple Music are forever changing the way that people discover new music. In looking at Spotify vs Radio airplay you can clearly see some trends in the time it takes for a new song to find a market and the impact of streaming on music discovery. These streaming platforms are […]
5 Ways to Keep Your Email Subscribers Engaged Without Spamming Them
Your email list is one of your most valuable assets when it comes to marketing your music. So it’s important to get email marketing right and keep your fans engaged. If you go months without sending anything to your email subscribers, they’ll soon forget who you are. When you finally send them something, they’ll then […]
How to Use Facebook Live to Promote Your Music
You’ve no doubt seen that little “Live” button on Facebook. Maybe you’ve even joined a Facebook Live video or seen other bands using Facebook Live. Right now, live video (on any platform) is one of the most powerful tools available to you and it presents an incredible and unprecedented opportunity to connect with your audience, […]
New Online Course – The Lucrative Home Studio
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Build a Team for Music Success
Today, I’d like to talk about what it takes to build a team for music. As a musician, you’ve probably got more things to do than you have time in the day, right? You need to write, practice, play, rehearse, perform, and record. But you ALSO need to manage your social media pages, manage your […]
Musicians: Here’s How to Sell More Music with Facebook Live
Facebook Live videos are getting a lot of attention recently. And with good reason – it’s a great way to promote your music. And right now they are at the top of the algorithm in terms of reach and engagement. In other words, Facebook prioritizes live videos in the newsfeed. There are a ton of […]
Music Industry Jobs of the Future
Music Industry Jobs of the Future Billboard recently posted an article about the music industry jobs of the future and it is fascinating and brilliant! The music industry jobs of the future are all about Storytelling, Playlisting, Content Development, Brand Management, Social Interaction, Live Entertainment, Merchandising and more. VERY INTERESTING! Jobs like Data Jockey, Spin Tracker, Counselor, […]
How to Self Release An Album
One of the biggest questions I get all the time is “How do I self release an album?” The truth is, today it’s easier than ever to release your own music without the help of a big record label. But, there’s a difference between just releasing your album and releasing your album successfully. Anyone can post […]
The Future of Music Book and Podcast
The Future of Music – by Dave Kusek and Gerd Leonhard The Future of Music book is available in various forms. You can buy the book on Amazon. You can purchase the audiobook from Audible. You can listen to the book on iTunes as a podcast for free. Go to the iTunes […]
Help! I’m Writing a Song – 6 Songwriting Tips to Write Your Next Hit
Writing a song might sound like a fairly easy thing to accomplish, and sometimes it can be. But not every time. Sure, there are only 11 notes in the scale, but there are a seemingly infinite amount of combinations waiting to be discovered. And if you want to write something truly original, that quickly becomes […]
How to Sell More Music with Landing Pages
Today I want to talk to you about selling more music. (Or merch… Or tickets.) More specifically, I want to key you in on one of the most effective ways to get fans to take that next step and support you. Surprisingly enough, this tool is extremely under-utilized by musicians… What is this powerful […]
Musicians: Here’s 10 Ways to Grow Your Email List
As an indie musician, if you don’t have an email list (or you have one and never use it), you’re shooting yourself in the foot. So today, we’re talking about growing your email list. Compared to social media – where most of your posts can get lost in the feed never to be seen again […]
Advice for Writers and Other Creative Entrepreneurs
A massive shift in the publishing business is empowering today’s writers and creative entrepreneurs in ways that were simply not possible in years past. Reaching readers directly has never been easier, and the writers who know how to take advantage of the new strategies and tools are charting new paths to success. As the publishing […]
Sync Licensing: The ONLY 3 Things You Need to Make Money
A lot of musicians see music licensing and sync licensing as this big, super-intimidating goal. Maybe you feel like you need to have a publisher before you can start. Or perhaps it seems like you need to have a catalog of at least 50 songs before you can even think about submitting anything to licensing opportunities. […]
