Who Else Wants to Survive THRIVE
in the New Music Industry?

In our ever-changing digital age, it’s tougher than ever to “make it” in the Music Business — let alone pay the bills with your music.

Record labels and publishing companies are no longer willing to take the risks and invest in up-and-coming artists.

If you’re an independent musician, performer, recording artist, producer, manager, or songwriter and you hope to experience ANY level of success, the only way it’s going to happen is if you’re willing to take your music career into your own hands…

By leaving behind the old, broken model for success as an artist, and embracing the New Artist Model.

Let me show you how.

Go From Creativity to Commerce

Develop a clear Vision of the career that’s perfect for your unique skills, passions, and interests. Be given a clear understanding of HOW to make it happen — which music-based revenue streams to tap into, what tools you have at your disposal, and WHICH of them to use (and which to ignore.)

Simply put, the New Artist Model program takes the guesswork out of the music business and puts you firmly in the driver’s seat of your career.

Even if you have been playing, writing and producing music for your whole life its critical today to re-evaluate your options and create a PLAN FOR SUCCESS that can immediately help you:

  • DEVELOP THE MARKETING PLAN THAT WILL HELP YOU BREAK THROUGH
  • GET YOUR MUSIC HEARD BY THE RIGHT PEOPLE
  • MASTER SOCIAL MEDIA
  • FIND AND DEVELOP YOUR SUPERFANS
  • BUILD A TEAM AROUND YOU
  • RAISE MONEY FOR YOUR PROJECTS
  • CREATE INCOME STREAMS THAT WORK FOR YOU AND YOUR DREAM
  • LEARN WAYS TO MANAGE YOUR TIME AND GET THINGS DONE
  • LIVE THE LIFE IN MUSIC THAT YOU DESERVE
Dave Kusek

All of this is possible and 100% within your grasp once you have the right mindset and plan. I have seen it again and again with the thousands of students in my program.

Dave KusekFounder New Artist Model

Without a solid, step-by-step plan most musicians never get ahead, never break through and constantly struggle with money. Don’t let that happen to you. This is what I hear every day from musicians around the world who don’t have a plan and struggle with their careers.

DO YOU EVER FEEL LIKE THIS?

“I need a manager, label, publisher, or agent to do it for me. I’m waiting for my big break and it’s just around the corner.”

“I need money to make this happen – I don’t have the money to finish the album, market myself, go on tour, make my videos…”

“I’m my own worst enemy – I can’t get started, I don’t know what to do next, I really lack confidence, I need to get better organized, I need a plan.”

“Nothing is working for me. I don’t have a big enough fan base to get started. Social media is not working for me. Nothing I’ve done so far has worked and I’m frustrated.”

What my members have to say

Matt Powell

I now have over 5000 followers. I have hundreds of people who are happy and eager to share my content, and because of I have 50,000 plays a day in less than two months. I wouldn’t have believed myself at this time last year if I knew where I would be today.” 

Matt Powell
Angelia G

“New Artist Model has changed my life forever. This is the best investment you can make for your career. It’s a leap of faith you have to take. The knowledge has given me so much confidence. How much is your dream worth? Priceless. After I applied Dave’s YouTube strategy my videos started to really take off. This last one has over 200,000 views!”

Angelia G
Rishi D

“I love what Dave is doing. It is intelligent. heart driven and serves the demands of an industry in flux. His empowering techniques are the foundation. The New Artist Model is refreshing. Dave correctly nailed the genre that we are running with for the song I Am Light (Celestial pop) which is currently finding a home on Top 40 radio formats in 15 countries and growing.”

Rishi D
Irenka S

“GREAT NEWS !!! You guys know I’ve been on tour, right, so for the months of March and April, I’ve been able to cover my rent AND my gas AND my food and other expenses through MY MUSIC !! I AM OFFICIALLY MAKING A LIVING DOING WHAT I LOVE ! Merci Dave ! your advice and inspiration has been invaluable to me ! keep pushing indie artists like me in that direction ;)”

Irenka S
Luis H

“New Artist Model gives me a much better view of how the music industry really works. I use it to develop my own strategy to reach my personal goals using tools that are well within my reach. I’ve seen that my dreams are ACTUALLY possible! And though it’s a long way, I know what steps to take.”

Luis H
Saskia

“NAM is awesome. Dave is awesome.  I’ve learned to be the centre of a community (not a distant superstar , that the ‘story’ is AS important as the content in engaging an audience and that anything is possible. My musical career has gained momentum mostly because of the strategies NAM has helped me put in place to engage an audience, build my network, and plan my future. So, THANK YOU for helping me pay the bills with a career in music. This is the life I want, love and cherish.”

Saskia
Khaiim

Artists can’t do everything, at least not at the same time. I’ve already started to strengthen my team in the first 3 weeks. it’s easy to fit in the schedule, accessible, entertaining, and insightful. I can login from phone, computer, etc. I wanted a system to MOVE forward in earning, credibility, and leveraging time to make an impact and this is it.

Khaiim
Lisa Leiti

“Your course has changed my life. I must tell you that it was because of you and your gentle and supportive energy that my instincts told be to JOIN this group. This experience has introduced me to some of the most wonderful and giving individuals I’ve met to date.  If I did nothing else with this course I would already call this a huge success. Thank you from the bottom of my heart.”

Lisa Leiti
Kiyomi

“The Indie Artist Network has been greatly helpful to me. It’s so nice to be a part of a community of artists who are trying to do the same thing as I am. Dave Kusek also actively participates and it’s really so very helpful and I’m grateful!”

Kiyomi
Clifford Cunningham

“Each lesson has surprised me with incredibly valuable advice. Dave has accomplished miracles in assembling so much valuable information in one course. I can’t speak highly enough about the value of the Program! Just the Facebook video alone is worth the price of the course! Having a unified strategy across platforms makes so much sense. Start it, you will be glad you did!”

Clifford Cunningham
Eden Kai

“You have been such a great help and mentor since we joined the beginning of this year, and we greatly appreciate you. We are looking forward to this journey doing what we love and sharing love of music to the world!”

Eden Kai
Chris W

“Hey Guys, I bought Dave Kusek’ New Artist Model program knowing absolutely nothing about the music industry and now several months later I am confidently managing my 19 yr old daughter Kristen’s music career. Dave Kusek here’s a big thank you all the way from Barbados!“

Chris W

My name is Dave Kusek, and I’m the founder of the New Artist Model. kusek-st-simons

For the past two decades, I’ve been teaching music business and music management to musicians from all over the globe through my books, live events, and online classes.  I’m the founder of Passport Music Software, Berklee Online, and co-author of the best selling music business book “The Future of Music”.

I’ve had the honor of guiding tens of thousands of musicians through the ever-changing landscape of the Music Business, enabling them to build successful, sustainable music careers.

This is what I want for you.

And with the New Artist Model training program, I am certain that you too can make your musical dreams a reality, no matter what stage you’re at in your music career right now.

The Concepts you’ll find in the New Artist Model are truly on the leading edge of the music business. It’s all about putting POWER into the hands of the artist like never before, by helping you develop a crystal-clear vision of your career goals, then giving you a strategy for bringing that vision to Life.

Whether you want to market your music locally and play blow-out shows, build and monetize your online following, get monthly checks in the mail for publishing royalties and sync licensing or create some combination of them all…

The New Artist Model will show you how. All you have to do is follow steps laid out for you in your Career Map, and if you put in the work, you cannot fail.

Yes — it DOES take WORK — so if you’ve still got your heart set on finding a quick-and-easy free ride to fame and riches, do us both a favor and close out of this page.

However, if you’re the type of person who gets a sense of satisfaction from putting in the effort and watching the little wins pile up… Who feels RESPONSIBLE for your own success and will stop at nothing to achieve your dreams…

Inside the New Artist Model

12 Core Learning Modules

1: Finding Your Fit / The Dream

  • What Motivates You?
  • What Are You Good At?
  • Setting Your Expectations
  • 10 Keys to Success
  • The Changing Music Business
  • The Artist Ecosystem
  • Your Career is like a Startup
  • Multiple Revenue Streams

2: Team Building

  • Business Organization
  • Your Brand Name
  • Internal Agreements and Areas to Discuss
  • Networking
  • Personal Manager
  • Attorney
  • Business Manager

3: Booking Gigs and Touring

  • The Value of Live
  • Your Fans
  • Booking Agents
  • Promoters
  • Tour Goals and Planning
  • Approaching Promoters
  • Budgeting and Tour Management
  • Music Merchandising
  • Revenue Streams

4: Promoting Your Gigs & Merch

  • Getting People Out to Your Gigs
  • Posters
  • Merchandise
  • Creative Ways to Sell More Merch

5: Recording

  • The Major Record Labels
  • The 360 Deal
  • The Indie Label and Deal
  • Record Label Alternatives
  • Planning and Budgeting
  • The Recording Process

6: Post Production & Distribution

  • Production Tips
  • Audio Quality and Metadata
  • Digital Distribution
  • Spotify, Pandora and Streaming

7: Copyright

  • The Nature Of Copyright
  • Duration of Copyright
  • The Six Exclusive Rights
  • Managing Your Rights
  • PROs – Performing Rights Organizations
  • Sampling
  • Fair Use
  • Creative Commons

8: Licensing & Publishing

  • The License
  • Co-writing and Song Splits
  • The Co-Publishing Deal
  • The Administration Deal
  • Video Games
  • Self Publishing
  • Managing Your Rights

9: Social Media Marketing

  • 8 Social Media Tips
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Blogs

10: Marketing & Promotion

  • Your Brand
  • Image
  • Create a Community of Fans
  • Monetizing the Superfan
  • Social Media
  • Website / Direct to Fan
  • Email Marketing
  • Free Music

11: Budgeting & Finance

  • The Irregular Income Stream
  • Finance Tools

12: Crowdfunding

  • The Platforms
  • Creating a Budget
  • Your Pitch
  • Rewards
  • Project Execution

You Get My Exclusive Career Map

This is your plan for the future specifically developed through my work with thousands of indie musicians like you. Put everything you learn into perspective for your career. Create a personalized step by step plan that you can follow and develop even after you finish the course. Learn how to be a successful online musician, touring musician, songwriter, producer and more. This is your plan for success and you can only find this in the New Artist Model.

  • Executive Summary
  • Strategy
  • Business Structure
  • Gigging and Touring
  • Merchandising
  • Recording
  • Distribution
  • Publishing and Licensing
  • Social Media Strategy
  • Marketing and Promotion
  • Finance and Budgeting
  • Summary

You Get These Case Studies / Interviews

See what strategies other online musicians are using successfully. Learn directly from industry professionals in my network to get insider information. Inside the program you will find case studies and interviews with:

  • Dave Grohl / Foo Fighters
  • Phil Ramone
  • Jack Conte / Pomplamoose
  • Macklemore
  • Zedd
  • Pentatonix
  • Girl Talk
  • Amanda Palmer
  • Paramore
  • Will Dailey
  • Coldplay
  • Vinyl Thief
  • Matthew Ebel
  • Scale the Summit
  • Alex Day
  • Benji Rogers / Pledge Music
  • Brett Manning / Singing Success
  • Kevin Breuner / CDBaby
  • Dave Cool / Bandzoogle
  • Ari Herstand / Ari’s Take
  • DJ Hapa / Scratch Academy
  • Fran Snyder / Concerts in the Home
  • Bobby Owsinski / 101 Mixing Tricks
  • Alex Mitchell / Audiokite
  • Kevin Thomas / Songwriting Planet
  • Shamal / Fluence
  • Aaron Davison / Licensing Challenge
  • Angela Mastrogiacomo / Muddy Paw
  • Wade Sutton / Rocket to the Stars
  • Shannon Curtis

PLUS
Get Access to The Indie Artist Network

indie artist network

The Indie Artist Network is a global community of independent songwriters, performing artists, studio musicians, recording artists indie publisher and label owners, managers, and promoters — all dedicated creating sustainable and profitable careers in the music business.

This is where the New Artist Model really comes to LIFE, and where you can actually see the strategies and tactics from the course put into practice.

Inside you will find:

  • Collaboration opportunities with talented indie musicians, songwriters, and producers from all over the world (collaboration and cross-promoting with other musicians is an AWESOME way to build your audience in other cities, states, and countries!)
  • “Troubleshooting” discussions with hundreds of other experienced musicians, songwriters, producer and businesspeople “in the trenches” just like you, all putting their heads together to help each other through sticking points
  • Honest, constructive feedback on your songs, websites, videos, music projects, cover art, nd anything else you want to post
  • Lasting friendships and valuable connections with like-minded Musical Entrepreneurs all over the world

The discussion board alone is a wealth of real-time case studies, innovative DIY promotion ideas, and detailed accounts of what’s working (and what’s NOT) in just about every type of career you could imagine.

Get the Approved Resource Library for Indie Musicians

This is a carefully chosen list of resources was hand-picked by me and my team and contains links to services and tools from around the industry that are designed specifically to help you succeed.

The Musician’s Resources library will save you literally THOUSANDS of hours of research and combing through the internet to find the tools and resources you need make your dreams a reality.

Once you’ve gone through the New Artist Model training and developed your career map, you’ll know exactly what types of tools you’ll need, and our resource library will make it EASY to choose the right ones and put them to work for you as quickly and effectively as possible.

With the New Artist Model Training Program to show you HOW to succeed, the Resources that allow you to make it happen, and the support of THOUSANDS of other Musical Entrepreneurs just like you in the Indie Artist Network, enrolling New Artist Model is truly the BEST possible move you can make for your music career.

Inside you will find tools, services, and resources to help you with:

  • Marketing & Branding
  • Email Marketing & Templates
  • Social Media Marketing
  • Website & Hosting
  • Industry Directories
  • Recording & Distribution
  • Live & Touring Merchandise
  • Conferences & Awards Career Guides
  • Crowdfunding
  • Music Publishing
  • Copyright & Law
  • Contract Templates
  • Webinars
  • Finance & Budgeting
  • Music Business Guides Books & Other Resources
  • Music Business Blogs & Articles

Get Master Classes on the Most Important Topics

live master classes

In our Master Program, you will get direct access to me every month as we take a deep dive into specific topics relevant to your career and your goals. These are live coaching sessions where you will master and overcome a new challenge each month and get your questions answered. You can watch them live or watch the replays at any time. Some of the topics we cover are marketing and branding, social media, licensing, publishing, crowdfunding, merchandising, time management, team building, budgeting, distribution, touring, strategy and more.

Get 1 on 1 Career Coaching (elite program only)

career coaching with dave kusek

In our Elite Program, we also offer private one on one career coaching where you work directly with Dave Kusek on your music career. Get personal feedback on your career, your goals, your team, your challenges and your career plan. Dates and times are scheduled at your convenience.