12 easy-to-follow modules designed to walk you step-by-step through implementation at your own pace
A proven, down-to-earth, and affordable system that you can use to live the life in music that you have dreamed of.
A clear cut, proven path to music career success filled with actionable strategies that you can put in place immediately
Create a unique and effective career plan and budget to guide you to success as an independent musician
How to take advantage of the shifting landscape of the music industry (the strategies you learn in the New Artist Model will put you securely on the leading edge)
How to build a music career and business that works for YOU (instead of You working for IT)
Case studies of successful indie artists from around the world in every genre (including Amanda Palmer, Dave Grohl, Shannon Curtis, Pomplamoose, and MANY more)
MANAGE YOUR TIME
How to manage your time to get more done (while “working” less)
How to find the 20% of your music career activities that generate 80% of your results (so that you can cut out all the activities that are wasting your time and might even be holding you back)
How to use your time meaningfully so that every action you take to promote your music actually brings you closer to your goals (or allows you to actually EXPERIENCE the achievement of them in the here and now)
How to get clear on your music career path and prioritize the activities that will help you get there as quickly and easily as possible
How to narrow your focus so you only spend time on your “result generating” activities
How to identify your highest leverage “career booster” activities so you can get clear on how to best invest your time
How to take responsibility for your own music career success and achieve your goals independently without having to rely on anyone
How to put together a team of people who are devoted to helping you succeed (even if you can’t afford to pay anyone at first)
How to unlock your inner musical entrepreneur (so you can run your music career like a start-up and go from zero to SUCCESSFUL in as little time as possible)
How to create a unified vision for your band’s future (so you can run your band like a business and avoid getting into ego battles)
GENERATE INCOME
How to make money in the music industry (and build a music career that pays the bills and lets you quit your day job)
How to translate positive response to your music online and in person into clear action for people to take that helps grow your career and sales
How to predict and ride the waves of “The Irregular Income Stream” (so that you can make money on your own terms without having to worry about where the next paycheck is going to come from)
My personal list of Silver-Bullet Finance Tools for Indie Musicians (get familiar with these and you’ll be able to eliminate money stress once and for all)
How to use Crowdfunding effectively (so you can create a way for your fans to support you and pre-pay for all the AWESOME music you’re going to create – without feeling guilty or like you’re begging or devaluing your art)
My personal list of New Artist Model Approved crowdfunding platforms
How to structure your “Pitch” so that you properly convey your story, your challenges, your goals, and your need for support in as few words as possible (while maintaining total clarity of your message, and being entertaining while you’re at it)
How to come up with rewards that your supporters will be PUMPED to receive (and you won’t have to bend over backward every day for a year in order to deliver to them)
How to create multiple streams of music based income, even if you don’t play out (without ever leaving your home if you don’t want to)
MUSIC MARKETING
How to develop confidence as an artist so that you can continually improve your music marketing
How to get your music heard without “pushing it” and without being an annoying loudmouth
How to effectively grow your email list using social media and live shows (plus the BEST kind of messages to send to your list in order to deepen your connection and generate sales on demand)
How to turn email list subscribers into actual album, merch and ticket sales (imagine sending out a single email and seeing sales start rolling in to your PayPal account that day!)
How to get your fans so excited for your next show or release that they’re frothing at the mouth (do this and they’ll be marking your show on their calendar and counting down the days until it happens)
How to turn casual listeners into SUPERFANS who back your every move (plus how to monetize these superfans ways that make them love you even more)
How to inspire your fans work FOR you and become your “street team” anywhere in the world
How to get exposure for your music via the traditional media outlets like radio, TV, and print – as well as new media outlets like podcasts, blogs, and social media
The #1 MYTH most artists believe when it comes to spending time on social media and growing your internet presence
GROW YOUR AUDIENCE
How to find a fan base for your music with social media music marketing so you can actually start building a following and making money
How to build your fanbase from scratch to BOOMING (locally, regionally, nationally, and/or internationally)
How to grow your audience *exponentially* (instead of one fan at a time)
Harness music marketing strategies that will help you reach a larger audience. Design your brand and messaging to fit your goals and your larger audience without alienating your long term fans
Discover how to identify your “superfan” profile (so you can create events and offers designed specifically for them)
How to recruit new long-term fans every time you play, no matter where you are (so you can make the best out of lousy gigs)
LICENSING AND PUBLISHING
Everything You Need To Know About COPYRIGHT (The Nature of Copyright, the Duration of Copyright, Your Six Exclusive Rights which most artists are not aware of, and how to MANAGE your rights)
How to write AMAZING songs (and the best way to get your songs considered for sync licensing and in front of established recording artists)
How to generate publisher interest in your songs (and what kind of publishing contracts to look out for when they come your way)
Performing Rights Organizations (what they are, why you need one, and HOW to make it happen so that you can start cashing in on the performance royalties you should be getting paid EVERY time you play live)
All the ins and outs of Music Licensing (what to look for in licensing deals, and what to shoot down)
How to arrange Co-writing and Song Split deals with other songwriters (so that you can work together and ensure that you’re both getting your fair share based on your individual contribution to the work)
“The Deal” with Co-Publishing Deals (this lesson is especially important if you want to create a long-term residual income with your music)
DISTRIBUTION
How to plan and budget the making of a record (so that you can fund it on your own without your credit card taking a beating)
How to get your music loaded on to digital distribution platforms (and how to set up everything you need in order to get paid for your digital sales)
How to sell your music and sell your songs
How to get your music distributed everywhere and streamed on Spotify and Pandora (and how to leverage any streaming platform to actually grow your income)
PERFORMANCE AND GIGGING
How to find a booking agent who’s actually going to do a good job for you, and how to structure an agreement with them that sets you both up for success
How to easily and consistently get high paying gigs at festivals, venues, weddings, and private events (with or without a booking agent)
How to easily cover your expenses at gigs with album and merch sales (and actually come home from every show with more cash in your pocket than you started with)
How to generate massive interest in house concerts (and make more money at them than you do at standard venue shows)
How to harness the enthusiasm you generate at live shows and online and use it to turn an enthusiastic live audience into a loyal fan base
How to tour PROFITABLY – locally, nationally, and abroad
How to make good money playing virtual concerts (with nothing but your guitar, your laptop, and a single live streaming service)
How to master the art of Music Merchandising (this could very well become your TOP source of Music-based revenue)