Indiegogo has recently released a guide to monetizing your YouTube channel with crowdfunding that features 9 tips to make your campaign and your channel more successful. You don’t need to be a full-time YouTuber to take advantage of the tips in this guide. Most musicians and bands today have some form of a YouTube channel where they upload music, music videos, behind the scenes footage, and vlogs that give fans a glimpse into their lives. This guide will give you some ideas on how you can incorporate some YouTube features into your crowdfunding campaign to keep your fans engaged and excited.
1. Stretch Goals – “For example, you’re asking for $50,000 to publish a book, but you tell your contributors that, if you raise $60,000, you’ll also be able to do a concert, if you raise $70,000 you can make an album — and so on.”
2. Contributor Map – “You can…incorporate this into your project itself; for example, the top ten contributing cities will be the stops on your road tour. We’ve even seen campaigners post interactive contributor maps on their campaign pages to help leverage the global reach of their channels.”
3. Referral Contests – “You can use the tools provided to you in Indiegogo’s Campaign Dashboard to track which individuals are driving the most traffic and contributions to your campaign — and then reward those people accordingly. For example, you could offer a top secret perk or exclusive opportunity to the winner.”
4. Live Hangouts – “Put that ‘You’ back into YouTube by leveraging Google’s ‘Hangouts on Air’ feature that allows you to stream live on your YouTube channel. This is a good way to interact with contributors, answer their questions, perform, make special announcements, solicit feedback about your project and perks, or just have some fun.”