✔️ 12 easy-to-follow modules designed to walk you step-by-step through implementation at your own pace
✔️ A proven, down-to-earth, and affordable system that you can use to live the life in music that you have dreamed of, designed by one of the top music business educators of the past 20 years
✔️ A clear cut, proven path to music career success filled with actionable strategies that you can put in place immediately
✔️ Create a unique and effective career plan and budget to guide you throughout your musical journey
✔️ How to harness the creative urge you’ve felt since you were a child, and turn it into Music (and Money you make THROUGH Music)
✔️ How to make music a viable vocation despite being retirement age
✔️ How to build a loyal following at any stage of life (and monetize that following so you can start getting paid to do what you love most)
✔️ How to take advantage of the shifting landscape of the music industry (the strategies you learn in the New Artist Model will put you securely on the leading edge)
✔️ How to “get back in the game” if you’re a former music professional and don’t understand the new landscape of the music industry after taking a few years off
✔️ How to navigate the ever-changing music business (and filter through all the “noise” and opinions about how to best move forward)
✔️ How to build a career and business that works for YOU (instead of You working for IT)
✔️ How to leverage your real-world professional experience and beat Millennials at their own digital game
MANAGE YOUR TIME
✔️ How to manage your time to get more done (while “working” less)
✔️ How to find the 20% of your music career activities that generate 80% of your results (so that you can cut out all the activities that are wasting your time and might even be holding you back)
✔️ How to use your time meaningfully so that every action you take to promote yourself actually brings you closer to your goals (or allows you to actually EXPERIENCE the achievement of them in the here and now)
✔️ How to get clear on your music career path and prioritize the activities that will help you get there as quickly and easily as possible
✔️ How to narrow your focus so you only spend time on your “result generator” activities
✔️ How to identify your highest leverage “career booster” activities so you can get clear on how to best invest your time
✔️ How to take responsibility for your own music career success and achieve your goals independently without having to rely on anyone
✔️ The best way to find committed bandmates who have faith in your talent and their own (and how to INSPIRE that faith in the bandmates you’ve already got)
GENERATE INCOME
✔️ How to start a completely self-sustaining music career from scratch (that pays the bills and affords you the lifestyle and freedom you desire)
✔️ How to generate enough money with your music that you no longer feel forced to relegate your passion and creative outlet to your free time while you work to pay the bills
✔️ How to leverage the different demographics within your fan base (the younger fans who will show up and help make your shows into high energy events versus your older fans who don’t come out to as many shows, but have more money to support your career)
✔️ How to start generating a stable enough income with your music that it becomes a significant money maker
✔️ How to predict and ride the waves of “The Irregular Income Stream” (so that you can make money on your own terms without having to worry about where the next paycheck is going to come from)
✔️ My personal list of Silver-Bullet Finance Tools for Indie Musicians (get familiar with these and you’ll be able to eliminate money stress once and for all)
✔️ How to use Crowdfunding effectively (so you can create a way for your fans to support you and pre-pay for all the AWESOME music you’re going to create – without feeling guilty or like you’re begging or devaluing your art)
✔️ How to create multiple streams of music based income, even if you don’t play out (without ever leaving your home if you don’t want to)
PROMOTE YOUR MUSIC
✔️ How to develop confidence as an artist (so that you can continually improve your music and promote yourself without feeling ashamed)
✔️ How to grow awareness of your music without “pushing it” and without being an annoying loudmouth
✔️ How to effectively grow your email list using social media and live shows (plus the BEST kind of messages to send to your list in order to deepen your connection and generate sales on demand)
✔️ How to inspire your fans work FOR you and become your “street team” anywhere in the world
✔️ How to get exposure for your music (via the traditional media outlets like radio, TV, and print – as well as new-age media outlets like podcasts, blogs, and social media)
✔️ How to turn email list subscribers into actual album, merch and ticket sales (imagine sending out a single email and seeing sales start rolling in to your PayPal account that day!)
✔️ How to get your fans so excited for your next show or release that they’re frothing at the mouth (do this and they’ll be marking your show on their calendar and counting down the days until it happens)
✔️ How to turn casual listeners into SUPERFANS who back your every move (plus how to monetize these superfans ways that make them love you even more)
✔️ The #1 MYTH most artists believe when it comes to spending time on social media and growing your internet presence
GROW YOUR AUDIENCE
✔️ How to find “the market” for your music so you can actually start building a following and making money
✔️ How to build your fan base from zero to BOOMING (locally, regionally, nationally, and/or internationally)
✔️ How to become affluent and receive recognition for your music all over the world without needing to be “famous” (in the conventional sense of the word, anyway)
✔️ How to reach a larger audience and how to design your brand and messaging to fit your goals and your larger audience without alienating your long term fans
✔️ Discover how to identify your “superfan” profile (so you can create events and offers designed specifically for them)
✔️ How to recruit new long-term fans every time you play, no matter where you are (so you can make the best out of lousy gigs)
✔️ How to grow your audience *exponentially* (instead of one fan at a time)
LICENSING AND PUBLISHING
✔️ Everything You Need To Know About COPYRIGHT (The Nature of Copyright, the Duration of Copyright, Your Six Exclusive Rights which most artists are not aware of, and how to MANAGE your rights)
✔️ How to write AMAZING songs (and the best way to get your songs considered for sync licensing and in front of established recording artists)
✔️ How to generate publisher interest in your songs (and what kind of publishing contracts to look out for when they come your way)
✔️ Performing Rights Organizations (what they are, why you need one, and HOW to make it happen so that you can start cashing in on the performance royalties you should be getting paid EVERY time you play live)
✔️ All the ins and outs of Music Licensing (what to look for in licensing deals, and what to shoot down)
✔️ How to arrange Co-writing and Song Split deals with other songwriters (so that you can work together and ensure that you’re both getting your fair share based on your individual contribution to the work)
✔️ “The Deal” with Co-Publishing Deals (this lesson is especially important if you want to create a long-term residual income with your music)
DISTRIBUTION
✔️ How to plan and budget the making of a record (so that you can fund it on your own without your credit card taking a beating)
✔️ How to get your music loaded on to digital distribution platforms (and how to set up everything you need in order to get paid for your digital sales)
✔️ How to get your music streamed on Spotify and Pandora (and how to leverage any streaming platform to actually grow your income)
PERFORMANCE AND GIGGING
✔️ How to book shows where your music will be appreciated
✔️ How to generate massive interest in house concerts (and make more money at them than you do at standard venue shows)
✔️ How to harness the enthusiasm you generate at live shows and online and use it to turn an enthusiastic live audience into a loyal fan base
✔️ How to easily and consistently get high paying gigs at festivals, venues, weddings, and private events (with or without a booking agent)
✔️ How to easily cover your expenses at gigs with album and merch sales (and actually come home from every show with more cash in your pocket than you started with)
✔️ How to tour PROFITABLY – locally, nationally, and abroad so you never have to worry about putting yourself back into living in a van (unless you want to)