retired musician picture

What if music could fuel your retirement?

retired musician picture 2

Leverage your experience and connections

retired musician picture 3

Build your audience and create income

LIMITED TIME OFFER

  • 12 modules of lessons that you go through at your own pace.
  • Includes quick-start guides, checklists, diagrams, and videos.
  • See how to turn your catalog of songs into income with licensing and publishing.
  • Discover house concert strategies that will let you play directly to your fans and make more money.
  • Learn how to find your audience without spending more time on the computer than with your instrument.
  • Learn how to use your experience in music to make money that can supplement your retirement.
  • Learn how to keep performing without sleeping on couches or playing exhausting club gigs.
  • We take you step-by-step through easy-to-implement approaches that will get you going quickly.

Sign Up Now

$497


senior discount only

$297


save $200


Includes Bonuses and Quickstart Guides


OR 3 easy payments of $119

get started now button
30 day guarantee
payment options

Tap into your passion for music and create energy and opportunity in your life. See how to focus on priorities, manage your time, and feel a sense of accomplishment

ROCK YOUR WAY INTO RETIREMENT

Online Music Business Training
Taught by former CEO Berklee Online
Learn at your own pace, anytime
Quick start videos and checklists

Get recognition for your music
Earn extra income for retirement
Find the market for your songs
Pursue songwriting and licensing
Play local and regional gigs
Maintain artistic freedom
Put your time to good use
Perfect for the retired musician

What our members say about New Artist Model…

“My goal is to get on the cover of AARP magazine as the breaking artist of the year”

Johnny B

My musical career has gained momentum mostly because of the strategies NAM has helped me put in place to engage an audience, build my network, and plan my future. So, THANK YOU for helping me pay the bills with a career in music. This is the life I want, love and cherish.

Saskia

How much is your dream worth? Priceless. New Artist Model has changed my life forever. This is the best investment you can make for your career. It’s a leap of faith you have to take. The knowledge has given me so much confidence

Angelia

I have Officially become Addicted to your Programs. Being Armed with the Dave Kusek Music knowledge is SO Gratifying, SO Inspirational, and best yet, So Doable… You have a remarkable product. I can’t think of one thing I’ve learned from you that has not been absolutely SPOT ON…

Wendy

New Artist Model really helped to get me organized. I was able to set up goals and feel more confident about the direction of my career. I’ve just got 33 Million Views on Facebook for a comedy music video. Thanks for your guidance Dave!

Jensen Reed

I just wanted to reach out and thank you for creating the New Artist Model. You and your program have truly impacted my life on many levels.

Greg

The short modules make it much better than most other courses I have tried. I can move through it at a pace that fits my lifestyle. NAM really put together all the puzzle pieces.

Eric V

Your Music Business Coach

dave_kusek
Hi, I’m Dave Kusek and the director of New Artist Model. I’ve taught music business and music management to tens of thousands of musicians from around the world through my books, live events and online classes. I’ve had the honor of helping people learn music business and live their dreams in music.

I spent 14 years as CEO of Berklee Online at Berklee College of Music. I’m the co-author of the best selling Future of Music book, founder of Passport Music Software and one of the people who brought you MIDI.

12 Module Program

Strategy and Goal Setting

Team Building

Booking Gigs

Promoting Gigs & Merch

Recording

Distribution

Copyright

Publishing & Licensing

Social Media

Music Promotion

Finance & Budgeting

Crowd funding

SIGN UP AND GET THESE BONUSES worth over $1500!

BONUS #1
Jumpstart Guidebook

This jam-packed guidebook will help you unlock licensing and publishing opportunities for yourself, promote your music without spending hours behind a computer, and show you how to play shows right in your local community and fans’ living rooms.

retired musician

BONUS #2
Exclusive Indie Artist Network

Private Facebook Networking Group.

Meet and collaborate with other independent musicians and music industry professionals from around the world, share ideas and find opportunities.

Indie Artist Network

BONUS #3
Musician Resource Database

Tap into hundreds of hand picked products and services to help you pursue your dream music career. Find labels, publishers, merch companies, tour support, distribution and much more.

BONUS #4
Musician Business Plan

Create your personal Career Map.

Fill in the blanks and build week to week while you fine tune your approach to the life in music that you deserve.

Career Map Template

Music Business Accelerator
Now Enrolling

Sign Up Now

$497


senior discount only

$297


save $200


Includes Bonuses and Quickstart Guides


OR 3 easy payments of $119

Get Started Now
payment options
30 day guarantee

What is New Artist Model ?

New Artist Model is a 12 week step-by-step online music business training program you can use to share your music with the world and start developing income and recognition faster than ever before. You can use this paint-by-numbers program to create the life in music that you love…without compromising what matters most.

As an older musician, you can sometimes feel run over by a business that seems to be geared toward the young.

You may already have a bunch of fans who love you, but it can feel like pulling teeth to get them to come out to your gigs once in awhile.

Or maybe you’ve been grinding the music scene all your life and are thinking about hanging up gigging and touring for good at this point. I mean, who wants to spend their retirement living in a van or sleeping on couches right? You’ve been there – done that.

It’s hard to get the industry to take you seriously at any age, but how can a retired musician possibly get heard in a world of artists whose listeners worship at the fountain of youth?

If you would like a clear-cut path to earning more money and receiving wide-spread recognition for your music — without having to spend more time with a mouse in your hand than your instrument, and without “breaking the bank” to make it happen — then look no further.

My name is Dave Kusek, and I’ve got something that I want to share with you as a musician.

For the past two decades, I’ve been teaching music business and music management to musicians from all over the globe through my books, live events, and online classes. I’m the founder of Passport Music Software, Berklee Online, and co-author of the best selling music business book The Future of Music.

I’ve had the honor of guiding tens of thousands of musicians through the ever-changing landscape of the Music Business, enabling them to build successful, sustainable music careers.

This is what I want for you.

And with the New Artist Model training program, I am certain that you too can make your musical dreams a reality, no matter what stage you’re at in your music career right now.

The Concepts you’ll find in the New Artist Model are truly on the leading edge of the music business. It’s all about putting POWER into the hands of the artist like never before, by helping you develop a crystal-clear vision of your career goals, then giving you a strategy for bringing that vision to Life.

Whether you want to market your music and play locally, build and monetize your online following, get monthly checks in the mail for publishing royalties and sync licensing or create some combination of them all…

The New Artist Model will show you how. All you have to do is follow steps laid out for you in your Career Map, and if you put in the work, you cannot fail. 

AND we have lots of checklists and quick start guides to get you up and running for promotion, marketing, social media, email, website, distribution, touring, merchandise, crowdfunding, publishing, licensing, sponsorships and more.

New Artist Model Lesson Plan

Module 1: Finding Your Fit / The Dream
– What Motivates You?
– What Are You Good At?
– Setting Your Expectations
– 10 Keys to Success
– The Changing Music Business
– The Artist Ecosystem
– Your Career is like a Startup
– Multiple Revenue Streams

Module 2: Team Building
– Business Organization
– Your Brand Name
– Internal Agreements and Areas to Discuss
– Networking
– Personal Manager
– Attorney
– Business Manager

Module 3: Booking Gigs and Touring
– The Value of Live
– Your Fans
– Booking Agents
– Promoters
– Tour Goals and Planning
– Approaching Promoters
– Budgeting and Tour Management
– Music Merchandising
– Revenue Streams

Module 4: Promoting Your Gigs & Merch
– Getting People Out to Your Gigs
– Posters
– Merchandise
– Creative Ways to Sell More Merch

Module 5: Recording
– The Major Record Labels
– The 360 Deal
– The Indie Label and Deal
– Record Label Alternatives
– Planning and Budgeting
– The Recording Process

Module 6: Post Production & Distribution
– Production Tips
– Audio Quality and Metadata
– Digital Distribution
– Spotify, Pandora and Streaming

Module 7: Copyright
– The Nature Of Copyright
– Duration of Copyright
– The Six Exclusive Rights
– Managing Your Rights
– PROs – Performing Rights Organizations
– Sampling
– Fair Use
– Creative Commons

Module 8: Licensing & Publishing
– The License
– Co-writing and Song Splits
– The Co-Publishing Deal
– The Administration Deal
– Video Games
– Self Publishing
– Managing Your Rights
– Module 9: Social Media Marketing
– 8 Social Media Tips
– Facebook
– Twitter
– Instagram
– YouTube
– Blogs

Module 10: Marketing & Promotion
– Your Brand
– Image
– Create a Community of Fans
– Monetizing the Superfan
– Social Media
– Website / Direct to Fan
– Email Marketing
– Free Music

Module 11: Budgeting & Finance
– The Irregular Income Stream
– Finance Tools

Module 12: Crowdfunding
– The Platforms
– Creating a Budget
– Your Pitch
– Rewards
– Project Execution

BONUS: Career Map

To hell with age and waiting for things to happen. The rules in music have changed in your favor – so take advantage of them and live the life of your dreams

Get the Life in Music You Dream About

✔️ 12 easy-to-follow modules designed to walk you step-by-step through implementation at your own pace

✔️ A proven, down-to-earth, and affordable system that you can use to live the life in music that you have dreamed of, designed by one of the top music business educators of the past 20 years

✔️ A clear cut, proven path to music career success filled with actionable strategies that you can put in place immediately

✔️ Create a unique and effective career plan and budget to guide you throughout your musical journey

✔️ How to harness the creative urge you’ve felt since you were a child, and turn it into Music (and Money you make THROUGH Music)

✔️ How to make music a viable vocation despite being retirement age

✔️ How to build a loyal following at any stage of life (and monetize that following so you can start getting paid to do what you love most)

✔️ How to take advantage of the shifting landscape of the music industry (the strategies you learn in the New Artist Model will put you securely on the leading edge)

✔️ How to “get back in the game” if you’re a former music professional and don’t understand the new landscape of the music industry after taking a few years off

✔️ How to navigate the ever-changing music business (and filter through all the “noise” and opinions about how to best move forward)

✔️ How to build a career and business that works for YOU (instead of You working for IT)

✔️ How to leverage your real-world professional experience and beat Millennials at their own digital game

MANAGE YOUR TIME

✔️ How to manage your time to get more done (while “working” less)

✔️ How to find the 20% of your music career activities that generate 80% of your results (so that you can cut out all the activities that are wasting your time and might even be holding you back)

✔️ How to use your time meaningfully so that every action you take to promote yourself actually brings you closer to your goals (or allows you to actually EXPERIENCE the achievement of them in the here and now)

✔️ How to get clear on your music career path and prioritize the activities that will help you get there as quickly and easily as possible

✔️ How to narrow your focus so you only spend time on your “result generator” activities

✔️ How to identify your highest leverage “career booster” activities so you can get clear on how to best invest your time

✔️ How to take responsibility for your own music career success and achieve your goals independently without having to rely on anyone

✔️ The best way to find committed bandmates who have faith in your talent and their own (and how to INSPIRE that faith in the bandmates you’ve already got)

GENERATE INCOME

✔️ How to start a completely self-sustaining music career from scratch (that pays the bills and affords you the lifestyle and freedom you desire)

✔️ How to generate enough money with your music that you no longer feel forced to relegate your passion and creative outlet to your free time while you work to pay the bills

✔️ How to leverage the different demographics within your fan base (the younger fans who will show up and help make your shows into high energy events versus your older fans who don’t come out to as many shows, but have more money to support your career)

✔️ How to start generating a stable enough income with your music that it becomes a significant money maker

✔️ How to predict and ride the waves of “The Irregular Income Stream” (so that you can make money on your own terms without having to worry about where the next paycheck is going to come from)

✔️ My personal list of Silver-Bullet Finance Tools for Indie Musicians (get familiar with these and you’ll be able to eliminate money stress once and for all)

✔️ How to use Crowdfunding effectively (so you can create a way for your fans to support you and pre-pay for all the AWESOME music you’re going to create – without feeling guilty or like you’re begging or devaluing your art)

✔️ How to create multiple streams of music based income, even if you don’t play out (without ever leaving your home if you don’t want to)

PROMOTE YOUR MUSIC

✔️ How to develop confidence as an artist (so that you can continually improve your music and promote yourself without feeling ashamed)

✔️ How to grow awareness of your music without “pushing it” and without being an annoying loudmouth

✔️ How to effectively grow your email list using social media and live shows (plus the BEST kind of messages to send to your list in order to deepen your connection and generate sales on demand)

✔️ How to inspire your fans work FOR you and become your “street team” anywhere in the world

✔️ How to get exposure for your music (via the traditional media outlets like radio, TV, and print – as well as new-age media outlets like podcasts, blogs, and social media)

✔️ How to turn email list subscribers into actual album, merch and ticket sales (imagine sending out a single email and seeing sales start rolling in to your PayPal account that day!)

✔️ How to get your fans so excited for your next show or release that they’re frothing at the mouth (do this and they’ll be marking your show on their calendar and counting down the days until it happens)

✔️ How to turn casual listeners into SUPERFANS who back your every move (plus how to monetize these superfans ways that make them love you even more)

✔️ The #1 MYTH most artists believe when it comes to spending time on social media and growing your internet presence

GROW YOUR AUDIENCE

✔️ How to find “the market” for your music so you can actually start building a following and making money

✔️ How to build your fan base from zero to BOOMING (locally, regionally, nationally, and/or internationally)

✔️ How to become affluent and receive recognition for your music all over the world without needing to be “famous” (in the conventional sense of the word, anyway)

✔️ How to reach a larger audience and how to design your brand and messaging to fit your goals and your larger audience without alienating your long term fans

✔️ Discover how to identify your “superfan” profile (so you can create events and offers designed specifically for them)

✔️ How to recruit new long-term fans every time you play, no matter where you are (so you can make the best out of lousy gigs)

✔️ How to grow your audience *exponentially* (instead of one fan at a time)

LICENSING AND PUBLISHING

✔️ Everything You Need To Know About COPYRIGHT (The Nature of Copyright, the Duration of Copyright, Your Six Exclusive Rights which most artists are not aware of, and how to MANAGE your rights)

✔️ How to write AMAZING songs (and the best way to get your songs considered for sync licensing and in front of established recording artists)

✔️ How to generate publisher interest in your songs (and what kind of publishing contracts to look out for when they come your way)

✔️ Performing Rights Organizations (what they are, why you need one, and HOW to make it happen so that you can start cashing in on the performance royalties you should be getting paid EVERY time you play live)

✔️ All the ins and outs of Music Licensing (what to look for in licensing deals, and what to shoot down)

✔️ How to arrange Co-writing and Song Split deals with other songwriters (so that you can work together and ensure that you’re both getting your fair share based on your individual contribution to the work)

✔️ “The Deal” with Co-Publishing Deals (this lesson is especially important if you want to create a long-term residual income with your music)

DISTRIBUTION

✔️ How to plan and budget the making of a record (so that you can fund it on your own without your credit card taking a beating)

✔️ How to get your music loaded on to digital distribution platforms (and how to set up everything you need in order to get paid for your digital sales)

✔️ How to get your music streamed on Spotify and Pandora (and how to leverage any streaming platform to actually grow your income)

PERFORMANCE AND GIGGING

✔️ How to book shows where your music will be appreciated

✔️ How to generate massive interest in house concerts (and make more money at them than you do at standard venue shows)

✔️ How to harness the enthusiasm you generate at live shows and online and use it to turn an enthusiastic live audience into a loyal fan base

✔️ How to easily and consistently get high paying gigs at festivals, venues, weddings, and private events (with or without a booking agent)

✔️ How to easily cover your expenses at gigs with album and merch sales (and actually come home from every show with more cash in your pocket than you started with)

✔️ How to tour PROFITABLY – locally, nationally, and abroad so you never have to worry about putting yourself back into living in a van (unless you want to)

New Artist Model
Now Enrolling

Sign Up Now

$497


senior discount only

$297


save $200


Includes Bonuses and Quickstart Guides


OR 3 easy payments of $119

Get Started Now
payment options

BONUSES worth over $1500!

Exclusive Indie Artist Network

indie artist network

Musician Resource Database

musician resources

Indie Musician Accelerator eBook

retired musician

More Praise for New Artist Model

“New Artist Model is worth ten times what it costs. I could not be more pleased. Week after week I get clear-cut laser-focused insights into what really works.

Barry C

“GREAT NEWS !!! You guys know I’ve been on tour, right, AND, I’ve been able to cover my rent AND my gas AND my food and other expenses through MY MUSIC !! I AM OFFICIALLY MAKING A LIVING DOING WHAT I LOVE ! Merci Dave ! your advice and inspiration has been invaluable to me ! keep pushing indie artists like me in that direction ;)”

Irenka S

“I now have over 5000 followers. I have hundreds of people who are happy and eager to share my content, and because of I have 50,000 plays a day in less than two months. I wouldn’t have believed myself at this time last year if I knew where I would be today.” 

Matt Powell

“My challenge is treating my music as a business, but the New Artist Model has given me the tools to be able to realize my dream of having my music be a healing influence in the world. I am SO grateful to have found you!!”

John H

“I love what Dave is doing. It is intelligent. heart driven and serves the demands of an industry in flux. His empowering techniques are the foundation. The New Artist Model is refreshing. Dave correctly nailed the genre that we are running with for the song I Am Light (Celestial pop) which is currently finding a home on Top 40 radio formats in 15 countries and growing.”

Rishi D

“Artists can’t do everything, at least not at the same time. I’ve already started to strengthen my team in the first 3 weeks. it’s easy to fit in the schedule, accessible, entertaining, and insightful. I can login from phone, computer, etc. I wanted a system to MOVE forward in earning, credibility, and leveraging time to make an impact and this is it.”

Khaiim

“Your course has changed my life. I must tell you that it was because of you and your gentle and supportive energy that my instincts told be to JOIN this group. This experience has introduced me to some of the most wonderful and giving individuals I’ve met to date.  If I did nothing else with this course I would already call this a huge success. Thank you from the bottom of my heart.”

Lisa L

“Each lesson has surprised me with incredibly valuable advice. Dave has accomplished miracles in assembling so much valuable information in one course. I can’t speak highly enough about the value of the Program! Just the Facebook video alone is worth the price of the course! Having a unified strategy across platforms makes so much sense. Start it, you will be glad you did!”

Clifford C

“You have been such a great help and mentor since we joined the beginning of this year, and we greatly appreciate you. We are looking forward to this journey doing what we love and sharing love of music to the world!”

Eden K

“Hey Guys, I bought Dave Kusek’ New Artist Model program knowing absolutely nothing about the music industry and now several months later I am confidently managing my 19 yr old daughter Kristen’s music career. Dave Kusek here’s a big thank you all the way from Barbados!“

Chris W

“I honestly think the courses are amazing and that anyone that wishes to earn a living from music NEEDS to sign up. I’ve worked for an indie label for quite a few years and have seen first hand the problems musicians and songwriters face. In short, you guys are doing a great job, so keep it up!”

Lourdes V

“Hi Dave! Everything you are doing is insanely useful for a growing musician like me, seeking for ways to take manners into my own hands. So thank you for this, I am so excited that I can start to actually chase my dream!”

Eline M

See Inside the Program

Make music part of your retirement plan

Online Music Business Training
Taught by former CEO Berklee Online
Learn at your own pace, anytime
Quick start videos and checklists
Get recognition for your music
Earn extra income for retirement
Find the market for your songs
Pursue songwriting and licensing
Play local and regional gigs
Maintain artistic freedom
Put your time to good use
Create multiple revenue streams
Perfect for the retired musician

Music Business Accelerator
Now Enrolling

Sign Up Now

$497


senior discount only

$297


save $200


Includes Bonuses and Quickstart Guides


OR 3 easy payments of $119

Get Started Now
payment options

Tap into your passion for music and create energy and opportunity in your life. See how to focus on priorities, manage your time, and feel a sense of accomplishment

If you’re struggling to get a music career going as a retired musician there are two things that will really get things in gear and turn music into a viable lifestyle for you – one that can even bring in some extra cash as you cruise into retirement.

#1 – you need a guide to the new music industry. And not just about how the business works today – but how to release your music online, how to build your audience, how to license your songs – and where you can best fit in and enjoy yourself at this stage of life.

You know, the fact is, you are older… but that doesn’t have to be something that holds you back. The music industry is more open than it has ever been. Doesn’t matter who your audience is – you can find your niche and you can monetize that fanbase – if you have that big-picture understanding.

And #2, you need a system for success to show you, step-by-step, how to set up a fulfilling and successful 2nd career in music or a serious hobby that you can pursue in retirement.

Something that will show you alternatives to playing tours and gigging every night just to scrape by. Something that will give you simple hacks for social media so you can stay in touch with your fans without spending your life behind a computer screen.

You’ll learn how to find and connect with your audience – your true fans who will stay with you for the long haul. And hey, maybe they’re not the kind of people who will come out to gigs night after night or even spend time on social media. Instead, we’ll show you alternative options like email and merchandising options that will get your fanbase really excited to support you.

And above all you’ll get a system in place – one that can take you step by step towards your goals. Maybe at this stage in your life it’s not about becoming “famous,” but rather to get recognition for your music and supplement your income while doing something you love. Whatever your vision is, we will help you get there.

30 day guarantee

And you know what – New Artist Model comes with a 30 day money back guarantee so there’s really nothing to lose. If you sign up and you don’t see the value, then just send me an email within 30 days of purchase and I’ll refund your money no questions asked.

I invite you to join us.

Enroll in the New Artist Model program, and take the next week to go through the first module of the course. By the time you finish, you’ll have a clear understanding of how the music industry works, and how you see yourself in it.

If you decide at that point that the program is not for you, just send me an email and we’ll refund you immediately. However, if you decide that you really ARE committed to honoring your passion and pursuing your dream, I will help you make it happen.

Sound good? Cool!

Today is the day to commit to your passion for music and create energy and opportunity in your life. Let me help you with that. See how to focus on priorities, manage your time, and feel a sense of accomplishment and artistic freedom.

It’s time to take the next step. So click the button on this page and I’ll see you inside the program.

Still Have Questions?

Here is what People Have Been Asking Me

What is the Music Business Accelerator?

New Artist Model is an online music business training program for independent musicians, performers, recording artists, producers, managers, retired musicians and songwriters. This training teaches essential business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. The step-by-step program is designed to give you a thorough understanding of today’s music business and to provide the tools and techniques necessary to make a meaningful impact in today’s music market.

I want Instant Access to Everything. How do I get it?

Purchase the single payment option and you will immediately get lifetime access to all the modules.

I don’t need to understand business. I’m a creative person, an artist. Why do I need this?

Well honestly if you truly feel that way, I wish you all the best. The simple truth is that in today’s music business, only the strong survive. There is no one who is going to take better care of you than yourself, no one who cares more about your career than you do, and if you don’t take it upon yourself to learn about the business, you will never get ahead in this business.

I’m going to get signed to a label or publisher and have them do all that for me. Why should I sign up?

The best thing I can suggest for you is to look in the mirror and slap yourself in the face and wake up. The truth is that before any label or manager or publisher will even look at you, you have to go out and make things happen all by yourself. Read this quote from Randy Goodman at Sony Music Nashville. “I’m signing acts that already have a fan based, booking agency and are doing 100 dates a year. They are doing social marketing and have music online. They come in with a clear sense of who they are and what they want to be. Today artists are out developing their brand long before we get involved.” Start making it happen for yourself or be left in the dust.

I’m very busy and don’t have a lot of time to dedicate to this.

The programs are designed to be self-paced for the most part and you can decide how much time and effort you devote to taking them. Most people take 3-12 months to go through the program, so you can decide for yourself how fast you want to go.

How soon can I expect to see results?

We provide you with strategies and approaches that you can immediately apply to your career. Exactly what you do with them is going to depend on you and your circumstances. Once you commit yourself to doing the work you will begin to see results, which will develop over time. Some of the things you will learn will have a massive impact on your growth and your career, because you are going to learn things that I guarantee you have never thought of before. If you want your music to be more than just a hobby, you have to make it a priority!

Can I pay with PayPal?

Yes!

Any other questions?

Please send an email to info@newartistmodel.com

yes let me in now button

We will help you rock into retirement create income and opportunities license your music play better gigs create a plan for success meet other musicians around the world achieve your dreams manage your time build a team

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