Take a Tour Inside the New Artist Model

New Artist Model Lessons

Module 1: Finding Your Fit / The Dream

• What Motivates You?
• What Are You Good At?
• Setting Your Expectations
• 10 Keys to Success
• The Changing Music Business
• The Artist Ecosystem
• Your Career is like a Startup
• Multiple Revenue Streams

Module 2: Team Building

• Business Organization
• Your Brand Name
• Internal Agreements and Areas to Discuss
• Networking
• Personal Manager
• Attorney
• Business Manager

Module 3: Booking Gigs and Touring

• The Value of Live
• Your Fans
• Booking Agents
• Promoters
• Tour Goals and Planning
• Approaching Promoters
• Budgeting and Tour Management
• Music Merchandising
• Revenue Streams

Module 4: Promoting Your Gigs & Merch

• Getting People Out to Your Gigs
• Posters
• Merchandise
• Creative Ways to Sell More Merch

Module 5: Recording

• The Major Record Labels
• The 360 Deal
• The Indie Label and Deal
• Record Label Alternatives
• Planning and Budgeting
• The Recording Process

Module 6: Post Production & Distribution

• Production Tips
• Audio Quality and Metadata
• Digital Distribution
• Spotify, Pandora and Streaming

Module 7: Copyright

• The Nature Of Copyright
• Duration of Copyright
• The Six Exclusive Rights
• Managing Your Rights
• PROs – Performing Rights Organizations
• Sampling
• Fair Use
• Creative Commons

Module 8: Licensing & Publishing

• The License
• Co-writing and Song Splits
• The Co-Publishing Deal
• The Administration Deal
• Video Games
• Self Publishing
• Managing Your Rights

Module 9: Social Media Marketing

• 8 Social Media Tips
• Facebook
• Twitter
• Instagram
• YouTube
• Blogs

Module 10: Marketing & Promotion

• Your Brand
• Image
• Create a Community of Fans
• Monetizing the Superfan
• Social Media
• Website / Direct to Fan
• Email Marketing
• Free Music

Module 11: Budgeting & Finance

• The Irregular Income Stream
• Finance Tools

Module 12: Crowdfunding

• The Platforms
• Creating a Budget
• Your Pitch
• Rewards
• Project Execution

BONUS: Career Map

Online music business school

    Dave Kusek

Hi, Dave Kusek here. I’m the founder of New Artist Model and I’ve have taught tens of thousands of musicians from around the world through my books, live events and online classes. I’ve had the honor of helping millions of people live their dreams in music.

I co-wrote the Future of Music book which has sold over 50,000 copies. In that book we predicted the iPhone, Siri and Spotify. I helped to get the MIDI standard started long ago and was a pioneer of digital music at Passport Music Software where we helped hundreds of thousands of musicians create music. I was also the co-creator of Synare electronic drums and developed one of the first digital sequencers.

I have always been an advocate for independent musicians and my contributions have helped make it possible for you to do what you do today in music production, business and independent music marketing.

As the founder and former CEO of Berkleemusic, the world’s largest music school, I have helped teach tens of thousands of students around the world and created hundreds of online music courses. At Berklee College of Music, we won the award for the Best Online Course eight years in a row. I taught music business at Berklee for 14 years and have worked with tens of thousands of musicians to help shape their careers.

I’ve worked with artists, songwriters, performers, promoters, managers, label people, publishers, booking agents, and A&R reps. I love the music business and think this is a great time to be a musician.  I hope that you will  join me and take the New Artist Model class in the online music school for studying music business success.

Student Testimonials

Chris W

“Hey Guys, I bought Dave Kusek’ New Artist Model program knowing absolutely nothing about the music industry and now several months later I am confidently managing my 19 yr old daughter Kristen’s music career. Dave Kusek here’s a big thank you all the way from Barbados! “

Angelia G

“Thank you for this absolutely amazing program!!! I am so happy and incredibly grateful for you putting everything I have been looking for into one well packaged online program!!! All thanks to Dave Kusek. After I applied his YouTube strategy my videos started to really take off.“

Justin S

“Thanks so much for New Artist Model. By far it is the most useful and helpful economic framework and resource that I’ve found. I’ve become a bit of an evangelist for it and am always sharing it with others.”

Steve M

“I’m really grateful that you have created this resource. I love how the steps have been planned out, and the course is definitely timely, and gives me hope that I can make a career In music without having to sacrifice my integrity and unique tastes and talents to fit into a label’s “box”. Thanks for creating this.”

Gina L

“I love this – absolutely chock full of info – all of what I heard is so relevant.  Great job and I’m running through all these videos at a rate of knots.  Dave, I’ve been a great fan of yours since I read your book The Future of Music.”

José C

“My English is bad, so I can not say everything I want, but all can be resume in THANK YOU. Your videos really open my mind to a billion things I never imagined I could do with my artistic career, You show me that I can start my international artistic career from here! Now we want that our music go to other countries… and you show me the way of do that.”

Eden K

“You have been such a great help and mentor since we joined the beginning of this year, and we greatly appreciate you. We are looking forward to getting to know everyone and help each other on this journey doing what we love and sharing love of music to the world!”

Pedro T

“The course is beyond what I expected. Dreams and ideas are turning into an actually feasible plan. I was asked the right questions, and I’m finding the best answers specifically for my career. It’s helping me to create a consistent product and do business using music that I actually want to make. Musicians, hold your heads high, you’re entrepreneurs!”

@rapoet

“Artists can’t do everything, at least not at the same time, So I love that Dave has arranged the content in an orderly way so it’s not trying to do everything at once. I’ve already started to strengthen my team in the first 3 weeks of taking this course. It’s clear that Dave is an expert in online learning, based on his experience with the Online Music School for Berklee. The courses have a good mix of video, quiz, and articles, as well as diverse experts. it’s easy to fit in the schedule, accessible, entertaining, and insightful. I can login from phone, computer, etc. I want to follow a system to MOVE forward in earning, credibility, and leveraging time to make an impact.”

Leslie K

“I could have saved a ton of money if I knew about this course.

After studying music, recording, and business at a major university, I can say that this course covers everything I’ve learned and way more in a better, concise method. Practical topics such as touring and performing, and marketing and promotion are taught in a way that directly relate to my business.

This course provides invaluable information and immediate concepts and practices for running a musician business.”

 Michael B

“This is the best time to be an artist. You are empowered in ways you never have been before. You can create your work, distribute it, and connect directly with your audience—all without the requirement of a Gatekeeper. That makes you an entrepreneur.

This course takes you step-by-step through every facet of running your own business as a musician. It’s an insider’s view that’s not invested in old systems and pecking orders and paying your dues. It’s all about you, the artist, and making the most of the new methods. Good stuff.”

@KeemHastheDream

“I enrolled in the class because I work in music business. I’m an artist manager who deeply values artist development and understanding your business and industry. I’m a huge fan of Berklee College of Music, Dave Kusek and the Digital Cowboys, so it made sense for me. It gives you a heads up on what’s happening in the every changing music industry. Once going thru it and doing the assignments, you’ll be ready to take on the BEAST known as the music industry, and thrive!!!! I love the well rounded information and insight that I’m receiving from veteran music business professionals. I also like the assignments because they force you to put all the knowledge and insight into something tangible.”

Kristina F

“Due to the current situations in my life, I’ve had to resort to taking some lessons, on my cell phone, while traveling as a passenger in a car. I’m so thankful for the ability to do that and to learn at my own pace! There have been some real gold nuggets that have given me new insights. I suppose it’s like taking a business course after already having started your own business. It is very helpful to make sure my ducks are in a row and I’m not missing something important and so far, it seems to suit that purpose by filling in the blanks for me and I’m finding it worth the investment!”

Lisa L

“Your course has changed my life. I must tell you that it was because of you and your gentle and supportive energy that my instincts told be to JOIN this group. This experience has introduced me to some of the most wonderful and giving individuals I’ve met to date.  If I did nothing else with this course I would already call this a huge success. Thank you from the bottom of my heart.”

Clifford C

“Each lesson has surprised me with incredibly valuable advice. Dave has accomplished miracles in assembling so much valuable information in one course. Dave is very careful NOT to include anything that isn’t absolutely crucial for you to know. Start it, you will be glad you did!”

Melissa F

“Dave you are a Godsend. Thank you for sharing your knowledge and info with artists; what you said about these platforms – so helpful… am soaking up all this great info. The possibility of getting unstuck makes my heart overflow with hope.”

Scott S

“Thanks so much. I’ve been a professional musician all my life, but can’t believe how much I’ve learned everytime I log in.  I will tell everyone that’s in the business about this program.”

Chris G

“Thanks again for the course. We have a busy summer and I feel we are more prepared business wise based off things I learned in your course. This goes along with your case studies you have at the end of each chapter, I learned a ton hearing about how others have navigated through their career.”