savvy musician

Tap into a Proven System for Success in Music

Find your market and get them to love you

savvy musician

Build your audience and create income

Create the Music Career of Your Dreams

Tap into a proven system for music success and create a sustainable career in music

  • Complete self-paced online music business training program
  • Start living a life the music that you desire on your terms
  • Develop an Action Plan to drive your dream forward
  • Create multiple revenue streams
  • Find the 20% of your activities that generate 80% of your results
  • Put together a team of people devoted to helping you succeed
  • Get your social media, your gigs, your income, and MUSIC all working in harmony
  • Get record labels, agents, or publishers interested in you and your music
  • Create systems to manage your time and move you towards your goals
  • Share it with your band mates, your business manager and your team
  • Discover strategies to turn your music career into a sustainable business
  • Get better gigs, grow your audience and build your brand


Sign Up Now

New Artist Model
Essential Program


or $49/mo

30 day guarantee

Imagine what it would feel like to have people go nuts for your music?


Online Music Business Training
Taught by former CEO Berklee Online
Learn at your own pace, anytime
Quick start videos and checklists

Get recognition
Grow your fanbase
Get more gigs
Make more money
Find the market for your music
Maintain artistic freedom
Pursue songwriting and licensing
Build a team to help you
Manage your time
Attract industry attention
Create a plan and focus

What our members say about the program…

After I applied Dave’s YouTube strategy my videos started to really take off. This last one has over 500,000 views!


New Artist Model really helped to get me organized. I was able to set up goals and feel more confident about the direction of my career. I’ve just got 33 Million Views on Facebook for a comedy music video. Thanks for your guidance Dave!

Jensen Reed

I AM OFFICIALLY MAKING A LIVING DOING WHAT I LOVE !“GREAT NEWS !!! You guys know I’ve been on tour, right, so for the months of March and April, I’ve been able to cover my rent AND my gas AND my food and other expenses through MY MUSIC !!  Merci Dave ! Your advice and inspiration has been invaluable to me !


I just wanted to reach out and thank you for creating the New Artist Model. You and your program have truly impacted my life on many levels.


The short modules make it much better than most other courses I have tried. I can move through it at a pace that fits my lifestyle. NAM really put together all the puzzle pieces.

Eric V

I have Officially become Addicted to your Programs. Being Armed with the Dave Kusek Music knowledge is SO Gratifying, SO Inspirational, and best yet, So Doable… You have a remarkable product. I can’t think of one thing I’ve learned from you that has not been absolutely SPOT ON…


NAM really helped me take everything I was doing and turn it into a cohesive strategy. Before I was all over the place. Now everything I do has focus and I’ve been able to channel that into 3 successful crowdfunding campaigns, the last of which hit it’s goal in just 10 hours.


Your Music Business Coach

Hi, I’m Dave Kusek and the director of New Artist Model. I’ve taught music business and music management to tens of thousands of musicians from around the world through my books, live events, and online classes. I’ve had the honor of helping people learn music business and live their dreams in music.

I spent 14 years as CEO of Berklee Online at Berklee College of Music. I’m the co-author of the best selling Future of Music book, founder of Passport Music Software and one of the people who brought you MIDI.

12 Module Program

Strategy and Goal Setting

Team Building

Booking Gigs

Promoting Gigs & Merch




Publishing & Licensing

Social Media

Music Promotion

Finance & Budgeting

Crowd funding


Jumpstart Guidebook

This jam-packed guidebook has the jump-start tips to help you get more fans to your gigs, fund and release a successful album or EP, and start building up your network for music success.

indie music accelerator

Exclusive Indie Artist Network

Private Facebook Networking Group.

Meet and collaborate with other independent musicians and music industry professionals from around the world, share ideas and find opportunities. Think of this like an artist development community online.

Indie Artist Network

Musician Resource Database

Tap into hundreds of hand picked products and services to help you pursue your dream music career. Find labels, publishers, merch companies, tour support, distribution and much more.

Musician Business Plan

Create your personal Career Map.

Fill in the blanks and build week to week while you fine tune your approach to the life in music that you deserve.

Career Map Template

New Artist Model
Essential Program
Now Enrolling

Sign Up Here


or $49/mo

payment options
30 day guarantee

What is the New Artist Model Essential Program ?

New Artist Model Essential is a 12 week step-by-step online music business training program you can use for music success and to share your music with the world and start developing income and a huge fanbase faster than ever before. We have thousands of musicians in the program from around the world.

When you’re out there grinding the music scene, it’s easy to get discouraged… You have endless tasks nipping at your heels – when what you really want to do is make music.

I mean, you’re out there, working hard, playing gigs and promoting your ass off. Maybe you’ve got some releases under your belt. Maybe you’re pitching your songs for publishing and licensing.

But you want to get bigger and better gigs, or find a manager or a label or publisher who can help you take that next step towards becoming a successful musician.

Is it really too much to ask to spend most of your time playing, songwriting and creating – instead of being glued to the computer trying to get someone – ANYONE – to take notice of you?

If you would like a clear-cut path and proven system that you can use to share your music with the world and start developing income and a huge fanbase faster than ever before — then look no further.

My name is Dave Kusek, and I’ve got something that I want to share with you as a musician.

For the past two decades, I’ve been teaching music business and music management to musicians from all over the globe through my books, live events, and online classes. I’m the founder of Passport Music Software, Berklee Online, and co-author of the best selling music business book The Future of Music.

I’ve had the honor of guiding tens of thousands of musicians through the ever-changing landscape of the Music Business, enabling them to become successful musicians and build sustainable music careers.

This is what I want for you.

And with the New Artist Model training program, I will show you how to focus on the 20% of things that will generate 80% of your results – and cut out everything else that eats away at your precious time. 

The concepts you’ll find in the New Artist Model are truly on the leading edge of the music business. It’s all about putting POWER into the hands of the artist like never before, by helping you develop a crystal-clear vision of your career goals, then giving you a strategy to break through and bring that vision to Life.

You’ll learn how to book more gigs – and BETTER gigs – and easy ways to get your fans EXCITED to show up night after night. You’ll turn those gigs into recruiting engines to get new, long-term fans into your camp and ready to support you so you can finally start living a life in music on YOUR OWN TERMS.

You’ll learn the MOST EFFECTIVE ways to build a team of people devoted to your music and ready to help you succeed – we’re talking managers, publishers, record labels, and agents. So you can stop emailing and cold calling and set the groundwork that gets these people to come to YOU!

And of course, you’ll learn how to turn all your efforts into income – MULTIPLE streams of money that can fund your next big project, album, or tour – and income that can help you finally quit that job and live the dream of going full-time independent.

The New Artist Model will show you how. All you have to do is follow steps laid out for you in your Career Map, and if you put in the work, you cannot fail. 

AND we have lots of checklists and quick start guides to get you up and running for promotion, marketing, social media, email, website, distribution, touring, merchandise, crowdfunding, publishing, licensing, sponsorships and more.

New Artist Model Lesson Plan

Module 1: Finding Your Fit / The Dream
– What Motivates You?
– What Are You Good At?
– Setting Your Expectations
– 10 Keys to Success
– The Changing Music Business
– The Artist Ecosystem
– Your Career is like a Startup
– Multiple Revenue Streams

Module 2: Team Building
– Business Organization
– Your Brand Name
– Internal Agreements and Areas to Discuss
– Networking
– Personal Manager
– Attorney
– Business Manager

Module 3: Booking Gigs and Touring
– The Value of Live
– Your Fans
– Booking Agents
– Promoters
– Tour Goals and Planning
– Approaching Promoters
– How to book more gigs
– Budgeting and Tour Management
– Music Merchandising
– Revenue Streams

Module 4: Promoting Your Gigs & Merch
– Getting People Out to Your Gigs
– Posters
– Merchandise
– Creative Ways to Sell More Merch

Module 5: Recording
– The Major Record Labels
– The 360 Deal
– The Indie Label and Deal
– Record Label Alternatives
– Planning and Budgeting
– The Recording Process
– How to release an album independently

Module 6: Post Production & Distribution
– Production Tips
– Audio Quality and Metadata
– Digital Distribution
– Spotify, Pandora and Streaming

Module 7: Copyright
– The Nature Of Copyright
– Duration of Copyright
– The Six Exclusive Rights
– Managing Your Rights
– PROs – Performing Rights Organizations
– Sampling
– Fair Use
– Creative Commons

Module 8: Licensing & Publishing
– The License
– Co-writing and Song Splits
– The Co-Publishing Deal
– The Administration Deal
– Video Games
– Self Publishing
– Managing Your Rights
– How to self publish music

Module 9: Social Media Marketing
– 8 Social Media Tips
– How to get your music noticed
– Facebook
– Twitter
– Instagram
– YouTube
– Blogs

Module 10: Marketing & Promotion
– Your Brand
– Image
– Create a Community of Fans
– Monetizing the Superfan
– Social Media
– Website / Direct to Fan
– Email Marketing
– Free Music

Module 11: Budgeting & Finance
– The Irregular Income Stream
– Finance Tools

Module 12: Crowdfunding
– The Platforms
– Creating a Budget
– Your Pitch
– Rewards
– Project Execution

BONUS: Career Map

If you want to make a life in music, just go for it! Start before you’re ready. I quit my job totally on the spot and I used the strategies to turn full-time music into a comfortable income in a little over two years.


Get the Life in Music You Dream About

12 easy-to-follow modules designed to walk you step-by-step through implementation at your own pace

A proven, down-to-earth, and affordable system that you can use to live the life in music that you have dreamed of, designed by the founder and former CEO of Berklee Online

A clear cut, proven path to music career success filled with actionable strategies that you can put in place immediately

Create a unique and effective career plan and budget to guide you to success as an independent musician

How to take advantage of the shifting landscape of the music industry (the strategies you learn in the New Artist Model will put you securely on the leading edge)

How to build a career and business that works for YOU (instead of You working for IT)

Case studies of successful indie artists from around the world in every genre (including Amanda Palmer, Dave Grohl, Shannon Curtis, Pomplamoose, and MANY more)


How to manage your time to get more done (while “working” less)

How to find the 20% of your music career activities that generate 80% of your results (so that you can cut out all the activities that are wasting your time and might even be holding you back)

How to use your time meaningfully so that every action you take to promote yourself actually brings you closer to your goals (or allows you to actually EXPERIENCE the achievement of them in the here and now)

How to get clear on your music career path and prioritize the activities that will help you get there as quickly and easily as possible

How to narrow your focus so you only spend time on your “result generating” activities

How to identify your highest leverage “career booster” activities so you can get clear on how to best invest your time

How to take responsibility for your own music career success and achieve your goals independently without having to rely on anyone

How to put together a team of people who are devoted to helping you succeed (even if you can’t afford to pay anyone at first)

How to unlock your inner musical entrepreneur (so you can run your music career like a start-up and go from zero to SUCCESSFUL in as little time as possible)

How to create a unified vision for your band’s future (so you can run your band like a business and avoid getting into ego battles)


How to build a completely self-sustaining music career (that pays the bills and lets you quit your day job)

How to translate positive response to your music online and in person into clear action for people to take that helps grow your career and sales

How to predict and ride the waves of “The Irregular Income Stream” (so that you can make money on your own terms without having to worry about where the next paycheck is going to come from)

My personal list of Silver-Bullet Finance Tools for Indie Musicians (get familiar with these and you’ll be able to eliminate money stress once and for all)

How to use Crowdfunding effectively (so you can create a way for your fans to support you and pre-pay for all the AWESOME music you’re going to create – without feeling guilty or like you’re begging or devaluing your art)

My personal list of New Artist Model Approved crowdfunding platforms

How to structure your “Pitch” so that you properly convey your story, your challenges, your goals, and your need for support in as few words as possible (while maintaining total clarity of your message, and being entertaining while you’re at it)

How to come up with rewards that your supporters will be PUMPED to receive (and you won’t have to bend over backward every day for a year in order to deliver to them)

How to create multiple streams of music based income, even if you don’t play out (without ever leaving your home if you don’t want to)


How to develop confidence as an artist so that you can continually improve your promotions

How to grow awareness of your music without “pushing it” and without being an annoying loudmouth

How to effectively grow your email list using social media and live shows (plus the BEST kind of messages to send to your list in order to deepen your connection and generate sales on demand)

How to turn email list subscribers into actual album, merch and ticket sales (imagine sending out a single email and seeing sales start rolling in to your PayPal account that day!)

How to get your fans so excited for your next show or release that they’re frothing at the mouth (do this and they’ll be marking your show on their calendar and counting down the days until it happens)

How to turn casual listeners into SUPERFANS who back your every move (plus how to monetize these superfans ways that make them love you even more)

How to inspire your fans work FOR you and become your “street team” anywhere in the world

How to get exposure for your music via the traditional media outlets like radio, TV, and print – as well as new media outlets like podcasts, blogs, and social media

The #1 MYTH most artists believe when it comes to spending time on social media and growing your internet presence


How to find “the market” for your music so you can actually start building a following and making money

How to build your fan base from zero to BOOMING (locally, regionally, nationally, and/or internationally)

How to grow your audience *exponentially* (instead of one fan at a time)

How to reach a larger audience and how to design your brand and messaging to fit your goals and your larger audience without alienating your long term fans

Discover how to identify your “superfan” profile (so you can create events and offers designed specifically for them)

How to recruit new long-term fans every time you play, no matter where you are (so you can make the best out of lousy gigs)


Everything You Need To Know About COPYRIGHT (The Nature of Copyright, the Duration of Copyright, Your Six Exclusive Rights which most artists are not aware of, and how to MANAGE your rights)

How to write AMAZING songs (and the best way to get your songs considered for sync licensing and in front of established recording artists)

How to generate publisher interest in your songs (and what kind of publishing contracts to look out for when they come your way)

Performing Rights Organizations (what they are, why you need one, and HOW to make it happen so that you can start cashing in on the performance royalties you should be getting paid EVERY time you play live)

All the ins and outs of Music Licensing (what to look for in licensing deals, and what to shoot down)

How to arrange Co-writing and Song Split deals with other songwriters (so that you can work together and ensure that you’re both getting your fair share based on your individual contribution to the work)

“The Deal” with Co-Publishing Deals (this lesson is especially important if you want to create a long-term residual income with your music)


How to plan and budget the making of a record (so that you can fund it on your own without your credit card taking a beating)

How to get your music loaded on to digital distribution platforms (and how to set up everything you need in order to get paid for your digital sales)

How to get your music loaded on to digital distribution platforms (and how to set up everything you need in order to get paid for your digital sales)

How to get your music distributed everywhere and streamed on Spotify and Pandora (and how to leverage any streaming platform to actually grow your income)


How to find a booking agent who’s actually going to do a good job for you, and how to structure an agreement with them that sets you both up for success

How to easily and consistently get high paying gigs at festivals, venues, weddings, and private events (with or without a booking agent)

How to easily cover your expenses at gigs with album and merch sales (and actually come home from every show with more cash in your pocket than you started with)

How to generate massive interest in house concerts (and make more money at them than you do at standard venue shows)

How to harness the enthusiasm you generate at live shows and online and use it to turn an enthusiastic live audience into a loyal fan base

How to tour PROFITABLY – locally, nationally, and abroad

How to make good money playing virtual concerts (with nothing but your guitar, your laptop, and a single live streaming service)

How to master the art of Music Merchandising (this could very well become your TOP source of Music-based revenue)

New Artist Model
Essential Program
Now Enrolling

Sign Up Here


or $49/mo

Includes Bonuses and Quickstart Guides

payment options

BONUSES worth over $1500!

Exclusive Indie Artist Network

indie artist network

Musician Resource Database

musician resources

Indie Musician Accelerator eBook

indie music accelerator

More Praise for New Artist Model

“I love what Dave is doing. It is intelligent. heart driven and serves the demands of an industry in flux. His empowering techniques are the foundation. The New Artist Model is refreshing. Dave correctly nailed the genre that we are running with for the song I Am Light (Celestial pop) which is currently finding a home on Top 40 radio formats in 15 countries and growing.”

Rishi D

“New Artist Model is worth ten times what it costs. I could not be more pleased. Week after week I get clear-cut laser-focused insights into what really works.

Barry C

I now have over 5000 followers. I have hundreds of people who are happy and eager to share my content, and because of I have 50,000 plays a day in less than two months. I wouldn’t have believed myself at this time last year if I knew where I would be today.” 

Matt Powell

“New Artist Model gives me a much better view of how the music industry really works. I use it to develop my own strategy to reach my personal goals using tools that are well within my reach. I’ve seen that my dreams are ACTUALLY possible! I know what steps to take.”

Luis H

Artists can’t do everything, at least not at the same time. I’ve already started to strengthen my team in the first 3 weeks. it’s easy to fit in the schedule, accessible, entertaining, and insightful. I can login from phone, computer, etc. I wanted a system to MOVE forward in earning, credibility, and leveraging time to make an impact and this is it.


“Your course has changed my life. I must tell you that it was because of you and your gentle and supportive energy that my instincts told be to JOIN this group. This experience has introduced me to some of the most wonderful and giving individuals I’ve met to date.  If I did nothing else with this course I would already call this a huge success. Thank you from the bottom of my heart.”

Lisa L

“Each lesson has surprised me with incredibly valuable advice. Dave has accomplished miracles in assembling so much valuable information in one course. I can’t speak highly enough about the value of the Program! Just the Facebook video alone is worth the price of the course! Having a unified strategy across platforms makes so much sense. Start it, you will be glad you did!”

Clifford C

“You have been such a great help and mentor since we joined the beginning of this year, and we greatly appreciate you. We are looking forward to this journey doing what we love and sharing love of music to the world!”

Eden K

“Hey Guys, I bought Dave Kusek’ New Artist Model program knowing absolutely nothing about the music industry and now several months later I am confidently managing my 19 yr old daughter Kristen’s music career. Dave Kusek here’s a big thank you all the way from Barbados!“

Chris W

“I honestly think the courses are amazing and that anyone that wishes to earn a living from music NEEDS to sign up. I’ve worked for an indie label for quite a few years and have seen first hand the problems musicians and songwriters face. In short, you guys are doing a great job, so keep it up!”

Lourdes V

“Hi Dave! Everything you are doing is insanely useful for a growing musician like me, seeking for ways to take manners into my own hands. So thank you for this, I am so excited that I can start to actually chase my dream!”

Eline M

“Over a year ago I signed up for your New Artist Model, and I can say that I’ve increased revenue and booking performances in the states and Europe. I watch every video, they are extremely helpful! looking forward to what’s coming in the future!”

Darrin M

See Inside the Program


Live the Life in Music You Dream Of

Online Music Business Training
Taught by former CEO Berklee Online
Learn at your own pace, anytime
Quick start videos and checklists
Get recognition
Grow your fanbase
Get more gigs
Make more money
Find the market for your music
Maintain artistic freedom
Pursue songwriting and licensing
Build a team to help you
Manage your time
Attract industry attention
Create a plan and focus

New Artist Model
Essential Program
Now Enrolling

Sign Up Here


or $49/mo

Includes Bonuses and Quickstart Guides

payment options

Get clarity and a path to follow to manage your time, focus on what matters and feel a sense of accomplishment as you grow your music career

If you’re struggling to break through and get your music career where you want it to be, there are two things that will really get things in gear and turn music into a sustainable career for you.

#1 – you need a guide to the new music industry. And not just about how the business works today – but how to release your music online, how to build your audience, how to license your songs – and how to turn on multiple income streams.

Think of New Artist Model as a shortcut – one that gets you making money, growing your fanbase, and feeling a sense of accomplishment almost immediately.

You’ll learn how to quickly identify YOUR revenue streams – the ones that will really stand out for YOU and bring in the most income quickly – and start putting them in place one by one.

And #2, you need a system for success to show you, step-by-step, how to set up a fulfilling and successful career in music.

Something that will show you alternatives to playing tours and gigging every night just to scrape by. Something that will give you simple hacks for social media so you can stay in touch with your fans without spending your life behind a computer screen.

I have social media checklists and guides for you with step-by-step instructions to grow your fanbase and more importantly – get those online fans to ACTUALLY RESPOND to your posts. I even have a bunch of templates that will help you turn all the content you’re already creating every day into cool social posts.

And then we’ll show you exactly how to get those social followers onto your email list so you can turn them into superfans who actually buy your music, merch, and tickets. And hey – if you don’t have email set up yet, I have templates that you can literally plug in and start sending to your fans the same day.

You’ll get easy gigging strategies that will show you how to break into bigger venues or even new cities – Plus easy merch checklists you can literally use at your next gig that will help you sell more – and let me tell you, this can be a huge revenue driver for you.

And on top of all that, we’ve got case studies with many really talented and successful musicians so you can see exactly how to use everything you learn – in your own music career.

30 day guarantee

And you know what – New Artist Model comes with a 30 day money back guarantee so there’s really nothing to lose. If you sign up and you don’t see the value, then just send me an email within 30 days of purchase and I’ll refund your money no questions asked.

Sound good? Cool!

Today is the day to commit to your passion for music and create energy and opportunity in your life. Let me help you with that. See how to focus your priorities, manage your time, and feel a sense of accomplishment and artistic freedom.

It’s time to take the next step. So click the button on this page and I’ll see you inside the program.

Still Have Questions?

Here is what People Have Been Asking Me About New Artist Model

What is the New Artist Model 3.0?

The New Artist Model is an online music business training program for independent musicians, performers, recording artists, producers, managers and songwriters. This training teaches essential business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. The step-by-step program is designed to give you a thorough understanding of today’s music business and to provide the tools and techniques necessary to make a meaningful impact in today’s music market.

How is New Artist Model 3.0 different from your previous programs?

New Artist Model 3.0 is a completely updated program combining the New Artist Model Essential Program with the Musician Power Tools promote your music crash course covering social media, your website and email marketing. The program is updated for 2017 including the latest workshops, clinics and webinars.

I want Instant Access to Everything. How do I get it?

Purchase the single payment option and you will immediately get lifetime access to all the modules.

I don’t need to understand business. I’m a creative person, an artist. Why do I need this?

Well honestly if you truly feel that way, I wish you all the best. The simple truth is that in today’s music business, only the strong survive. There is no one who is going to take better care of you than yourself, no one who cares more about your career than you do, and if you don’t take it upon yourself to learn about the business, you will never get ahead in this business.

I’m going to get signed to a label or publisher and have them do all that for me. Why should I sign up?

The best thing I can suggest for you is to look in the mirror and slap yourself in the face and wake up. The truth is that before any label or manager or publisher will even look at you, you have to go out and make things happen all by yourself. Read this quote from Randy Goodman at Sony Music Nashville. “I’m signing acts that already have a fan based, booking agency and are doing 100 dates a year. They are doing social marketing and have music online. They come in with a clear sense of who they are and what they want to be. Today artists are out developing their brand long before we get involved.” Start making it happen for yourself or be left in the dust.

I’m very busy and don’t have a lot of time to dedicate to this.

The programs are designed to be self-paced for the most part and you can decide how much time and effort you devote to taking them. Most people take 3-12 months to go through the program, so you can decide for yourself how fast you want to go.

How soon can I expect to see results?

We provide you with strategies and approaches that you can immediately apply to your career. Exactly what you do with them is going to depend on you and your circumstances. Once you commit yourself to doing the work you will begin to see results, which will develop over time. Some of the things you will learn will have a massive impact on your growth and your career, because you are going to learn things that I guarantee you have never thought of before. If you want your music to be more than just a hobby, you have to make it a priority!

Can I pay with PayPal?

Yes you can. Just select paypal as your payment method on checkout.

Any other questions?

Please send an email to

We will help you succeed create a plan meet other musicians around the world achieve your dreams manage your time build a team license your music play better gigs