Tag Archive for: music website

SEO is all about setting up your website so that its pages are easily found and highly ranked by search engines like Google. This Musicians Guide Search Engine Optimization SEO will show you how. While traditional marketing avenues like radio airplay and social media promotion are great for getting new people interested in your music, an SEO strategy around your music can help you gain new fans from a marketing channel that is generally underused within the music industry.

So, how do you get started with SEO? First, it’s important to understand what Google’s ranking factors are. Here’s a list of 200 of them.

While the list of ranking factors is certainly helpful, here are the things I’ve noticed help improve rankings and search engine traffic the most, in order or importance:

  • Backlinks (links pointing toward your website’s pages)
  • Large number of pages.
  • Website formatting and speed.
  • Using searchable keywords.
  • How much time visitors spend on a particular page.

Want to learn how to promote your music and get your music noticed? Click here to download this free ebook with easy music promotion ideas plus 3 social media checklists to get you started!

Musicians Guide Search Engine Optimization SEO

Here are some things you can do to help improve the above metrics for your website to increase traffic from search engines.

Format Your Website Properly

If you want your website’s pages to be found by Google, you need to make it easy for Google to read through them. To accomplish this, be sure to implement the following on your website:

Use Searchable Titles

Many musicians use general, single word titles for their pages like merch, about, tour, etc. If people are looking for your merchandise or tour dates, they’re likely to include your artist name in the search (for example – “Bring me the Horizon tour dates.”)

Because of this, a better approach to titling your pages would be to include your artist name in the page title. This makes it really easy for Google to know that the information on the page should be attributed to you as a musician.

Use HTML Header Tags

If you have a blog on your website (and you should), often times, your articles will contain headers and sub-headers. Many new blog authors make the mistake of bolding and increasing the text size for these.

Don’t do this. Use HTML header tags. This will make it much easier for Google to understand the content hierarchy of your page.

Make Your Website Mobile Friendly

More than 50% of searches are from mobile devices, and when it comes to mobile search, Google de-ranks sites that aren’t mobile-friendly.

It’s important to make sure your site works well and is easy to use on smartphones and tablets not just for search engine rankings, but because a majority of web traffic is from mobile devices anyway. People are more likely to purchase your merchandise and event tickets if it’s easy to do so.

Bandzoogle websites are optimized for SEO. They automatically add things like image alt tags, header tags, clean HTML and schema markup (to help you get Knowledge Graph results in Google). Bandzoogle websites are fast and mobile responsive.

Have Your Own Domain

When you work with a website provider like Bandzoogle, they usually default to hosting your domain as a subdomain to theirs (for example, yourbandname.bandzoogle.com).

You don’t want this. You want to have your own domain name. This way, when people link to your site, you get the benefits of that link when it comes to search engine rankings on your entire website rather than just the page being linked to.

If you choose to go with a website hosting provider like Bandzoogle, be sure to choose the option for a custom domain so you get all of the SEO benefits.

Have a Blog on Your Website

Starting a blog is a great way to increase the number of pages on your website, and the number of search queries your website will show up in. It’s also a great way to create valuable content that people will link to, which increases your website’s overall rankings.

As mentioned above, when you start a blog, you don’t want it to be set up as a sub-domain of someone else’s platform. Use a blogging platform, like WordPress since it makes it easier to get things going and publish content. But put the blog under your own domain!

It’s important that you choose blog topics that resonate with your audience. If people find your articles on Google, you want them to be likely to check out your music and convert into fans.

Here are some blog topic ideas to get you started:

  • Travel stories.
  • Music gear reviews.
  • Review music from other artists in your niche.
  • Making of your album.
  • Songwriting stories.
  • A passion outside of music.
  • Something you care deeply about.

Whatever topic you decide to go with, pick something that excites you. It’s much easier to write about your passion than something that’s just for SEO purposes.

When you write blog posts, make sure they’re easy and fun to read. Each sentence you write should convince the reader to move to the next.

Here are some things to keep in mind when publishing a new article:

  • Use lots of white space with small, 1-2 sentence paragraphs.
  • Make use of bulleted and numbered lists.
  • Write longer posts. These keep people on the page longer, and are more likely to rank well in Google.
  • Put your target keyword at the beginning of the article.

Your blog can be a great tool for building your email list. Integrate apps like Sumome into your blog to collect emails, set up a newsletter for your blog, and include a link to your latest release at the bottom of every email you send out.

Bandzoogle websites have a built-in blog feature, and other promotional tools like mailing lists.

Get Links

In my experience, I’ve found that the single most important ranking factor Google looks at is the number of links pointing to your site. Each link is like a vote for a page on your site.

Very few links will come naturally, so it’s up to you to go out and get them. There are tons of link building strategies available online, but here are three I’ve found work best for musicians.

  • Get Your Music Reviewed on Music Blogs
    If you’re able to get your music is reviewed by music bloggers, the review often contains a link to your music or website. If your music is reviewed on a valuable blog, this can vastly improve rankings across your websites pages, and even send a good amount of referral traffic.
  • Help A Reporter Out (HARO)
    HARO is a simple and effective way to get press coverage for your band, and links to your website. Just create an account, and they’ll send you multiple emails every day from reporters looking for help with a story. Just scroll through the options and respond to the ones you can add the most value to.
  • Guest Blogging
    Guest blogging is still one of the best ways to get backlinks. The reason is because you have complete control over where the links are and what anchor text (the words used in a hyperlink) is used, which Google also factors in when ranking different pages.

To get started with guest posting, you want to find blogs that write about topics similar to what you write about on your blog. You want links pointing to your blog provide real value to readers of your guest post.

Reach Out to Blogs

To find blogs in your niche to reach out to, just head over to Google and use one of the following search strings:

The first option is, “keyword” + “write for us”
Next, try out, “keyword” + “guest post”
And finally, “keyword” + “post was written by”

Once you find a website that you think is a good fit for your writing style, brainstorm 3 ideas and send them an email similar to this one:

My name is [Your Name], and I’m a member of [Band Name].

I’m reaching out because I’d like to contribute a guest post to your blog.

I’ve been brainstorming some ideas that I think your readers would like: (list your ideas)

To get an idea of my writing quality, here are some of my recent articles: (list your articles)

Please let me know if any of these interest you.

Best Regards,
[Signature]

Using the email above to pitch guest post ideas to blogs, I was able to get about a 1 in 5 response rate. And almost all of them converted into my guest posts being published. Guest posting a great way to build links to your website. It’s also a great way to generate awareness for your music in an engaging way.

This “Musicians Guide Search Engine Optimization SEO” is a guest post from Nick Rubright.

Nick is the founder and CEO of Dozmia, a music streaming service currently available on iOS.  He has a passion for helping musicians understand various marketing concepts, and creating the perfect playlist.  Sign up for Dozmia’s mailing list to get music marketing hacks straight to your inbox.

To learn more about setting up your musician website and creating a plan for success in music, check out the New Artist Model online music business school.

135874637

Here’s another post with information and insights straight from SXSW. This one comes from the Cyber PR Team who participated in the Website Demolition Derby along with David DufresneEmily WhiteBrian Felsen, and Michael Schneider. Here’s a short excerpt, but you can read the full article over on the Cyber PR Blog.

KNOW YOUR PURPOSE

It’s important to know that not all websites fit under one umbrella. While many of our clients for our respective companies look to us to attain fans for their music or their blog, attaining fans may not be the #1 priority if you are a session player looking for work. The important thing to note about websites is that you must know what resources are most relevant to your particular case. A session player’s LinkedIn profile may be a high priority, whereas a band probably won’t have one at all. One piece of advice is to reference somebody who you compare yourself to, and note what they emphasize on their site.

Speaking of Social Media Links…

 

LESS SOCIAL MEDIA LINKS IS MORE

Are you actively posting on all of these social media sites? When was the last time you posted on Google+? Has anyone interacted with your MySpace page lately? The only sites that should be included in this list are the ones that you actively maintain. Otherwise, you are driving fans to sites that are either barren, or dead. Not a good look for you!

 

DRIVE YOUR SALES TO ONE SITE

All artists are selling their music digitally through distributors like CD Baby, TuneCore, The Orchard, etc. We don’t need to see all of the stores which we can buy your music from. We already assume that it’s there. The best way to sell your music is to embed a BandCamp page on your website, or another direct-to-fan platform where you can a) retain traffic on your website, b) get an email address for your mailing list, and c) retain 100% of your sale, while skipping the 30% distribution fee.

What’s your biggest website challenge? Let us know in the comments below!

If you’re ready to bring your website to the next level, check out the New Artist Model online course. We go into website design in depth. You can also sign up for 5 free lessons from the course to learn more.