Tag Archive for: infographic

EDM is a unique genre in the music industry for many reasons, one being the social behavior of the fans. EDM artists and promoters are really great at using social media to share news about upcoming shows. If you were at SXSW you may have seen Eventbrite’s panel about the social behavior of EDM fans, but if not, here’s a great infographic to sum it up.

Eventbrite partnered with Mashwork, a social media research firm to create this infographic on the social tendencies of EDM fans.  They analyzed “more than 70 million conversations about Electronic Dance Music across the sociosphere in 2013.” Check out the infographic below. You can also check out this report to learn more.

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If you want to get your music to your fans, you need to know how they consume music. This infographic below, from Mashable, lays out some general music consumption facts.

It’s important to know how most people consume music so you stay up to date, but you should also look at your specific fan base. If you are targeting an older demographic, you may want to release a physical CD as that format is most accessible to your fan base. If, on the other hand, you’re targeting teens, you could get away with only releasing digital. In the same way, if you have a younger fan base, social sites like YouTube are very important to you. An older demographic may prefer keeping in touch via email and discovering music via online magazines and blogs.

Today, figure out who your fans are and how they consume music.

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YouTube and music work very well together. You can easily hype up a new release, create awareness for your music, and engage with your fans by giving them exclusive or more in-depth content.

Check out this infographic from The Music Bed to learn more about the tools YouTube has to offer.

Infographic YouTube

 

A Facebook business or band page is different from a personal page, and therefore requires a different approach.  Once you get a hang of it, it can be a great way to create a more meaningful relationship with your fans and customers.  Facebook allows you to talk to them directly, offer Facebook-exclusive promotions, and get instant feedback, just to name a few.

Check out this infographic with lots of tips to make your Facebook page more successful.

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