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SXSW Website Demolition Derby

135874637

135874637

Here’s another post with information and insights straight from SXSW. This one comes from the Cyber PR Team who participated in the Website Demolition Derby along with David DufresneEmily WhiteBrian Felsen, and Michael Schneider. Here’s a short excerpt, but you can read the full article over on the Cyber PR Blog.

KNOW YOUR PURPOSE

It’s important to know that not all websites fit under one umbrella. While many of our clients for our respective companies look to us to attain fans for their music or their blog, attaining fans may not be the #1 priority if you are a session player looking for work. The important thing to note about websites is that you must know what resources are most relevant to your particular case. A session player’s LinkedIn profile may be a high priority, whereas a band probably won’t have one at all. One piece of advice is to reference somebody who you compare yourself to, and note what they emphasize on their site.

Speaking of Social Media Links…

 

LESS SOCIAL MEDIA LINKS IS MORE

Are you actively posting on all of these social media sites? When was the last time you posted on Google+? Has anyone interacted with your MySpace page lately? The only sites that should be included in this list are the ones that you actively maintain. Otherwise, you are driving fans to sites that are either barren, or dead. Not a good look for you!

 

DRIVE YOUR SALES TO ONE SITE

All artists are selling their music digitally through distributors like CD Baby, TuneCore, The Orchard, etc. We don’t need to see all of the stores which we can buy your music from. We already assume that it’s there. The best way to sell your music is to embed a BandCamp page on your website, or another direct-to-fan platform where you can a) retain traffic on your website, b) get an email address for your mailing list, and c) retain 100% of your sale, while skipping the 30% distribution fee.

What’s your biggest website challenge? Let us know in the comments below!

If you’re ready to bring your website to the next level, check out the New Artist Model online course. We go into website design in depth. You can also sign up for 5 free lessons from the course to learn more.

We Welcome Your Comments

Comments

2 replies
  1. Gertie says:

    Hello:I prensent: Eyman 18 years I live in my city Bejaia Algeria, I have a project I would like worker a rental car, my my problem is that I do not have enough money to achieve my project I ask you to help me plzz (my wildest dream is to have a 4×4 Rang Rover ‘).Thank you rebi yahafdek (Is Also most young are unhappy in Algeria)My skype: biiCllunkut.lordeally Eyman.

  2. http://www./ says:

    Zia Mary Cullen***Team Edward***Breaking Dawn 18/11/2011*** concittadina di thanys, monybells, vampy, cix86, terry, stella, lory, vicina di cris c. e georgia, amica di Jenny Cullen e APT x Relena il scrive:

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