1. Run Your Band Like A Business
“That’s a big challenge for a lot of people. Creative people tend to be creative, and want to write music and play, but they often ignore the business side of things. And you do that at your own peril. That’s a challenge for people.
“It’s hard to have a career in music. It’s very challenging and complicated. It’s way more than writing a great song and putting out a great record. You’ve got to get yourself organized, you’ve got to have goals. You’ve got to figure out how you’re going to finance things. You’ve got to figure out how you’re going to promote. And figure out what’s effective in your marketing and promotion.
“So there’s all those things on the business side that I’m trying to help people with through the (New Artist Model). Whether you do that on your own, or with management or a team member, somebody has to be paying attention to business.”
2. Careful Working With Friends
“Working with your friends is always problematic. If you’re in that position, have open communication with your bandmates and team, regular band meetings, about: ‘What are we all about? What are we trying to accomplish? How can we split up the work so that we can get more things done? Who’s good at what, and can you combine what you need to do with that interest or skill?’…
“It’s all about regular communication, being open about what you’re trying to accomplish, and calling people out when they say they’re going to do something and they don’t.”
3. Streaming Music Is Marketing
“Listening to recorded music is very hard to monetize in the way we used to. Yes, you do want to try and sell CDs or get money from downloads or streaming, but I don’t know you can rely on that as your number one source of income, or even your top five, given the environment. So (streaming) is a form of marketing. There is some potential to sell music to people, sell recordings to people, but it’s not going to be your number one source of income. Certainly not in the early stages of your career.”
The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. We’re offering access to free lessons from the New Artist Model online courses to anyone who signs up for our mailing list.